We plan rail media across London, Manchester and Birmingham in the UK. Station panels and carriage cards reach people who are standing still, often for several minutes. That is a different read from a roadside face passed at speed. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which UK rail stations should we include?
London terminals and the city stations in Manchester and Birmingham are priced apart. Each panel is named before you book.
© Global
The UK rail network gives brands access to a large and regular travelling audience. Passengers made 1.83 billion rail journeys across Great Britain in 2025 to 2026, the highest annual total since 1920. This includes commuters, business travellers, students and people travelling for shopping and leisure.
Rail advertising reaches these audiences at several points in their journey, from station entrances and concourses to platforms and trains. Regular commuters can also see the same campaign across repeated journeys, helping brands build recognition over time.
With rail advertising in the UK, brands can focus on individual stations, build a presence across a city or extend campaigns across several markets using digital screens, posters, large displays and selected train formats.
Rail advertising in the UK uses station 4, 6, 16 and 48-sheets, platform digital and train wraps on commuter and intercity routes. Sheet sizes follow the same family as the Underground.
UK rail is a complex advertising market, with different station owners, media partners, specifications and availability across the network. At OOH Global, we bring these moving parts together, giving brands one experienced team to manage the process.
We look beyond the busiest stations and consider passenger flows, station layout, viewing position and the role each location plays within the journey. This helps us identify where a campaign has the strongest opportunity to be seen and select placements that make sense for the audience and objective.
For international and UK brands, we manage the local requirements from brief to launch, keeping the campaign clear, coordinated and practical to deliver.
UK coverage across London, Manchester and Birmingham
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
UK offers a range of rail media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A train wrap in the UK owns the route. Every station the service stops at sees the same brand, for the length of the lease.
A rail wrap in the United Kingdom delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.
Platform posters and platform screens in the UK are seen each time a train arrives. Commuter and intercity stations both carry them.
Rail platform advertising in the United Kingdom builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.
A station domination in the UK takes the concourse and the platforms of one flagship station, so every commuter through that building meets the brand.
Rail station domination in the United Kingdom takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.
Explore additional solutions for every campaign objective.
Where rails are booked
Open a country brief for rails pricing, sample sites, and market notes.
© OceanCosts vary by format, station and campaign length. Smaller formats such as four sheets tend to be the most accessible, while 48 sheets, digital six sheets and full train wraps represent a larger investment, particularly at busy stations like London Liverpool Street or Waterloo.
Major stations such as London Liverpool Street, Waterloo and Paddington offer high passenger volumes, while Birmingham New Street, Manchester Piccadilly, Leeds and Edinburgh Waverley provide strong regional reach. The best choice depends on your target audience, location and campaign goals.
Four weeks is a practical starting point for many rail campaigns. Longer bookings can help build repeated exposure among regular passengers, while shorter periods may be available for launches, events and time sensitive campaigns.
Artwork must meet the requirements of the relevant media owner, station or rail operator. OOH Global coordinates specifications, artwork checks, approvals, production and installation to help prepare the campaign for launch.
Allow around 4 to 8 weeks where possible. Large formats, station takeovers and train wraps may need more time for availability checks, artwork approval, printing, production and installation.
Rail advertising works particularly well for retail, finance, technology, entertainment, travel, education and consumer brands. It can also support property and business services, especially around major commuter stations. The right station and format should reflect where the target audience travels and how often they use the rail network.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
