Wraps
Full-train exterior wraps for premium intercity and commuter routes. A signature ownership of the route delivered across every station the train stops at.
Rail advertising on the platform
Rail advertising reaches people who are standing still, often for several minutes. We book station panels, platform posters and carriage cards, and each station is named before you commit. Tell us the cities, and a plan comes back within 48 hours. A few minutes of dwell on a platform is worth more than a glimpse from the train, and the plan reflects that. We flag a tight date in the first reply.
Station panels, or the train itself?
People standing on a platform have longer than a glance from the road. Each station is named before you book.
Rail media for long-dwell audiences
Rail is where commuters spend their time. We book rail campaigns across train wraps, platform advertising and station dominations on the routes that carry the audiences your brand wants to reach.
Format Specifications
Rail advertising uses the time people spend on the platform and on the train. Wraps, posters and station takeovers are planned against the timetable.
- Typical formats
- Train wraps, platform 48-sheet and 96-sheet posters, platform digital, and full station domination
- Locations
- Commuter and intercity rail corridors
- Coverage
- One route, one station, or a run of platforms. Posters are usually 4 weeks. Wraps run 1 to 3 months. Dominations run 1 to 4 weeks
- Best for
- Launches and long-dwell commuter audiences
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Rail advertising formatswe plan and book
Every rail campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.
Platform Advertising
Cross-track posters, platform digital screens and long-format banners on station platforms. Commuters see them at every train cycle, delivering huge frequency across the week.
Station Domination
Full concourse and platform takeovers at flagship stations. A single-station launch format that owns every commuter journey in and out of the location.
Where rails are booked
Available in 9 markets
Open a country brief for rails pricing, sample sites, and market notes.
Frequently Asked Questions
Train wraps, cross-track posters, platform screens, a full station, and panels inside the carriage. The audience is commuters and longer-distance passengers, with time to look. Tell us the route and we will list what is sold there.
JR East and JR West in Japan, Metrorail in South Africa, major European intercity routes, and other operators where we have the trading relationship. The country grid is the current picture. Send the cities and we will check.
It is priced by station and by format. A flagship station domination is the top of the card. Cross-track posters and interior panels are the efficient network buy. Share the route and the budget and we will quote it.
Posters and platform screens are often three to four weeks. A train wrap or a station domination is eight to twelve weeks, for permits, production and install. Share the date and we will say which format can make it.
Yes. Concourse, platforms, escalators and gates. Everyone using that station meets the brand. Tell us the station and we will check if a domination is open.
Yes. Artwork, print, permits, install and the report afterwards. One team from the brief to the day it comes down.
