We plan rail media across Johannesburg, Cape Town and Durban in South Africa. Station panels and carriage cards reach people who are standing still, often for several minutes. That is a different read from a roadside face passed at speed. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which stations belong on the rail plan in South Africa?
People wait at Johannesburg, often for several minutes. That is a different read from a roadside face passed at speed.
Connect with commuters and travellers through advertising across South Africa's rail environment.
Rail advertising in South Africa gives brands opportunities to advertise across stations, platforms, concourses, trains, and digital screens.
OOH Global helps brands identify and select suitable rail environments based on audience, campaign objectives, and required coverage.
Rail advertising in South Africa gives brands access to South Africa's busiest stations, platforms and trains, from the Metrorail network to the Gautrain's business and airport routes.
Rail audiences vary according to the station and journey.
A business-focused campaign may prioritise Gautrain stations serving Sandton, Rosebank, Pretoria and other commercial areas. For broader commuter reach, campaigns can consider major metrorail hubs such as Park Station, Cape Town Station, Bellville, Pretoria, Durban and Berea.
OOH Global plans and executes rail advertising in South Africa around these audiences. We help with network planning, station selection, current media availability, format selection, creative specifications, and campaign execution.
South African coverage across Johannesburg, Cape Town and Durban
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
South Africa offers a range of rail media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A train wrap in South Africa owns the route. Every station the service stops at sees the same brand, for the length of the lease.
A rail wrap in South Africa delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.
Platform posters and platform screens in South Africa are seen each time a train arrives. Commuter and intercity stations both carry them.
Rail platform advertising in South Africa builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.
A station domination in South Africa takes the concourse and the platforms of one flagship station, so every commuter through that building meets the brand.
Rail station domination in South Africa takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.
Explore additional solutions for every campaign objective.
Where rails are booked
Open a country brief for rails pricing, sample sites, and market notes.
Costs depend on the rail network, station, format, number of placements, campaign duration and production requirements. Contact our team for current availability and a tailored quote.
Yes. International brands can advertise across eligible South African rail environments, subject to network policies, advertising requirements and creative approvals.
1-3 months is a common planning period, although duration varies by network, format and campaign objective. Longer campaigns can provide sustained exposure among passengers who regularly use the same stations and routes.
Yes. Creative must meet the requirements of the relevant rail network and the applicable advertising regulations. Station, train and railway property bookings need the operator's permission, and we handle that approval with the plan.
The main areas for rail advertising in South Africa include Johannesburg, Pretoria, Cape Town and Durban. In Gauteng, key Gautrain locations include Sandton, Rosebank, Park Station, Pretoria, Hatfield, Centurion and OR Tambo International Airport. These stations provide access to business districts, commuter routes, retail areas and airport travellers.
Rail advertising can be measured using estimated impressions, reach, frequency and passenger data across the selected stations and routes. Depending on the campaign, brands can also track website visits, QR code scans, search uplift, enquiries, store visits and brand lift to understand how audiences respond during and after the campaign.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
