Rail Advertising in Ireland

We plan rail media across Dublin, Cork and Galway in Ireland. Station panels and carriage cards reach people who are standing still, often for several minutes. That is a different read from a roadside face passed at speed. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a site list within 48 hours.

Which stations belong on the rail plan in Ireland?

People wait at Dublin, often for several minutes. That is a different read from a roadside face passed at speed.

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An Iarnród Éireann train in Ireland: a green and yellow carriage stands at a covered station platform.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Irish audiences with rail media in the places that matter.

Ireland's rail network connects Dublin with major cities, commuter towns and regional centres across the country. Iarnród Éireann recorded over 55 million passenger journeys in 2025 across its Intercity, DART and Commuter services, the highest annual total recorded on the network.

With rail advertising in Ireland, brands can reach daily commuters, business travellers, students and intercity passengers across stations and passenger environments. Campaigns can focus on Dublin's busy commuter network or extend along major connections serving Cork, Galway, Limerick, Waterford and other regional destinations.

With 20+ years of experience in rail advertising, OOH Global helps brands plan and deliver rail campaigns across Ireland.

Format Specifications

Rail advertising in Ireland spans standard poster panels to large format station displays, with digital spots typically running 10 seconds on selected networks. Creative runs as printed artwork for static panels and static or motion content for digital screens, targeted by station, city, commuter corridor or wider rail network across Dublin Connolly, Dublin Heuston, Pearse, Tara Street, Cork Kent, Galway Ceannt, Limerick Colbert, Waterford Plunkett and other stations.

Typical Format
Railway station posters, digital screens, large format displays and custom station domination advertising
Typical Campaign Duration
Typically sold in fixed campaign cycles, with longer bookings available
Coverage
DART, Dublin commuter, Intercity and regional station environments
Best For
Retail, finance, technology, entertainment, tourism, education, recruitment and consumer brands

Rail Advertising inIreland with OOH Global

Ireland's rail network offers a mix of high traffic DART and commuter stations across Dublin, alongside major Intercity hubs connecting Cork, Galway, Limerick, Waterford and other regional destinations. Passenger profiles, journey patterns, dwell time and the position of media within each station all influence where a campaign can make the strongest impression.

Our approach to rail advertising in Ireland turns this network into a focused media plan built around your audience and objectives. We identify the stations, routes and formats that matter most, then coordinate media sourcing, bookings, creative specifications, approvals and production through one experienced team.

Irish coverage across Dublin, Cork and Galway

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Rail Advertising Formatsin Ireland

Ireland offers a range of rail media formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Rail wrap advertising: a Coca-Cola wrapped train crosses an elevated track above a city street.

    Wraps

    A train wrap in Ireland owns the route. Every station the service stops at sees the same brand, for the length of the lease.

    A rail wrap in Ireland delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.

  • Rail platform advertising in Germany: a Deutsche Bahn poster asking where to get help at the station stands beside an ICE train.

    Platform Advertising

    Platform posters and platform screens in Ireland are seen each time a train arrives. Commuter and intercity stations both carry them.

    Rail platform advertising in Ireland builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.

  • London Underground station domination advertising in the United Kingdom: a Charlotte Tilbury takeover covers the walls, ceiling and floor of a tunnel.

    Station Domination

    A station domination in Ireland takes the concourse and the platforms of one flagship station, so every commuter through that building meets the brand.

    Rail station domination in Ireland takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.

Where rails are booked

Available in 8 markets

Open a country brief for rails pricing, sample sites, and market notes.

Billboard advertising in Dublin, Ireland: a Jameson board reading Sine Metu sits above a Vodafone poster of the Irish rugby team, The team of us, on a grey building.© JCDecaux

Why Advertise on Rail in Ireland?

Reach Regular Commuters
Connect with people travelling regularly for work, education and everyday journeys across DART, commuter and Intercity services.
Benefit from Dwell Time
Passengers spend time waiting on platforms and moving through stations, giving campaign messages more opportunity to be seen and understood.
Build Repeated Exposure
Regular commuters often use the same stations and routes throughout the week, creating repeated opportunities for campaign exposure.
Reach Key Irish Cities
Rail services connect Dublin with Cork, Galway, Limerick, Waterford and other regional destinations, supporting focused or multi-city campaigns.

Frequently Asked Questions

Costs depend on the station, format, number of placements and campaign duration. Major Dublin stations, large digital screens and station dominations generally require larger budgets. Contact our team for current availability and a tailored quote.

Dublin Connolly, Heuston and Pearse are important options for reaching high volumes of commuter and Intercity passengers. Cork Kent, Galway Ceannt and Limerick Colbert can support campaigns targeting major regional markets.

Yes. Campaigns can run at a single priority station or across several locations. This allows brands to target Dublin commuter audiences, specific regional cities or a wider selection of stations across Ireland.

Options include station posters, digital screens, large format displays and station dominations. Selected locations also offer specialist digital formats, with availability varying by station.

Campaign duration depends on the selected media and availability. Static formats are commonly booked in fixed display cycles, while digital and larger station campaigns can be planned for several weeks or longer.

Yes. Placements can be selected by city, individual station or rail corridor. Campaigns can focus on Dublin's DART and commuter network or extend to Intercity stations serving Cork, Galway, Limerick and other regional markets.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.