We plan rail media across Tokyo, Osaka and Nagoya in Japan. Station panels and carriage cards reach people who are standing still, often for several minutes. That is a different read from a roadside face passed at speed. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a site list within 48 hours.
JR, or a single station buy?
JR East and JR West are the commuter buy. A station panel is a different read, because people are standing still.
Reach commuters, residents and visitors across Japan through strategically planned rail advertising.
Rail advertising in Japan gives brands access to busy stations, platforms, concourses, trains and passenger routes.
With 20+ years of experience in rail advertising, OOH Global helps brands plan and deliver rail advertising campaigns across Tokyo, Osaka, Kyoto, Nagoya and other major cities.
Rail advertising in Japan gives brands access to busy stations, platforms, concourses, trains and passenger routes.
Choosing the right rail media placement in Japan starts with understanding who the campaign needs to reach and where those audiences move through the day.
Our team plans rail media across Tokyo, Osaka, Nagoya and Yokohama, matching sites against audience movement, campaign objectives and budget. From single-market launches through to national roll-outs across Japan, we manage every stage. Site selection, permits, production, install, day-one QA and reporting are all run under one roof.
Japanese coverage across Tokyo, Osaka and Nagoya
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Japan offers a range of rail media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A train wrap in Japan owns the route. Every station the service stops at sees the same brand, for the length of the lease.
A rail wrap in Japan delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.
Platform posters and platform screens in Japan are seen each time a train arrives. Commuter and intercity stations both carry them.
Rail platform advertising in Japan builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.
A station domination in Japan takes the concourse and the platforms of one flagship station, so every commuter through that building meets the brand.
Rail station domination in Japan takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.
Explore additional solutions for every campaign objective.
Where rails are booked
Open a country brief for rails pricing, sample sites, and market notes.
Major markets include Tokyo, Osaka, Kyoto, Nagoya, Yokohama and Fukuoka. The most suitable locations depend on your target audience, campaign objectives, budget and desired level of coverage.
Costs vary depending on the railway network, station, route, advertising format, campaign duration and level of coverage. Contact our team for current availability and a tailored quote.
Yes. International companies can advertise on Japanese rail networks. Campaigns must meet the individual rail operator's advertising standards and Japanese advertising regulations.
Rail advertising campaigns in Japan typically run for 2 to 4 weeks. However, campaign duration depends on the objective, budget, audience and selected media. Short campaigns can support launches, events and seasonal activity, while longer bookings can provide continued brand visibility.
Yes. Rail advertising campaigns in Japan generally require approval before they can go live. There is not usually one single government “rail advertising permit”. The approvals depend on the operator, creative and product category.
Rail advertising in Japan can be measured using estimated passenger reach, impressions, frequency and station or route footfall data. For larger campaigns, advertisers can also use brand-lift studies, QR code scans, website traffic, search uplift and store-visit data to assess response.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
