We plan billboards across Berlin, Munich and Hamburg in Germany. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a site list within 48 hours.
Ready to go live with billboards in Germany?
Berlin and Munich are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.
© Media Frankfurt
Billboards are a prominent part of Germany's urban advertising landscape, with strong opportunities across Berlin, Hamburg, Munich, Frankfurt and Cologne. Each city has its own mix of locations and local requirements, shaping where campaigns can appear and which formats are available.
Brands can build recognition through Germany's established Großfläche 18/1 format at around 9m², alongside City Light Posters, prominent Mega Lights and digital billboards. This range of formats supports targeted city campaigns as well as broader activity across Germany.
Billboards are a prominent part of Germany's urban advertising landscape, with strong opportunities across Berlin, Hamburg, Munich, Frankfurt and Cologne. Each city has its own mix of locations and local requirements, shaping where campaigns can appear and which formats are available.
We believe a brand deserves the space to make a real impression, and that every billboard campaign's impact should be something you can see. Germany's billboard landscape calls for careful planning around location, format and local requirements, so our approach starts by identifying the cities and sites that align with your audience, then confirming the formats and sizes available across Berlin, Munich, Hamburg, Frankfurt, Cologne and other key markets.
From static Großfläche and Mega Lights to digital billboards, we bring site selection, media booking, local approvals, production and installation together under one campaign plan, keeping every stage connected from the first site recommendation through to launch.
Landmark billboard placements across Berlin, Munich, Hamburg, Frankfurt and Cologne
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters, drivers and city audiences across Germany's busiest routes
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Germany offers a range of billboards formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Unipoles are the anchor billboard format on Germany's arterial routes and highway approaches. Sites around Berlin and Munich carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.
Unipole advertising in Germany is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.
Bridge banners around Berlin and Munich deliver head-on visibility to peak commuter traffic. In Germany, they anchor launches on the busiest gateway crossings and airport approach routes.
Bridge banner advertising in Germany pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.
Hoardings line construction perimeters, retail frontages and airport landside routes across Berlin, Munich and Hamburg. Their pedestrian-scale proximity keeps Germany launches in view of both drivers and walkers at high frequency.
Hoarding advertising in Germany rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.
Building banners on commercial and retail facades in Berlin and Munich hold a neighbourhood for the length of the flight. In Germany they are booked when a launch needs scale, not just a roadside face.
Building banner advertising in Germany ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.
Gantry sites span the full width of highways around Berlin and Munich, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in Germany.
Gantry advertising in Germany is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.
Static billboards on the busiest arterial routes across Berlin, Munich and Hamburg carry the consistent, always-on presence a campaign in Germany is built around.
Static billboard advertising in Germany is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.
Backlit posters on retail streets, transit stops and mall approaches across Berlin, Munich and Hamburg keep creative crisp long after dark. A dependable format for evening-heavy environments in Germany.
Backlit poster advertising in Germany is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.
Explore additional solutions for every campaign objective.
Where billboards are booked
Open a country brief for billboards pricing, sample sites, and market notes.
© BlowUpThe Großfläche, Germany's standardised large format poster, sits at around 9m² nationwide, giving brands one consistent size to plan around. Larger premium formats and digital billboards vary by city and site, so it's worth confirming exact sizing for your target locations before finalising creative.
Not in the same way everywhere. Several German cities restrict moving image content on digital screens in areas of heavy traffic, so full motion creative tends to concentrate in pedestrian zones, shopping districts and transit environments instead. We can confirm what's realistically available in your target city before you plan a campaign around digital creative.
Costs vary by format, city, location and campaign length, with sites typically sold in 7 day booking cycles. Get in touch with your goals and target cities for a tailored quote.
Yes. Billboard sites are typically operated under long term municipal concessions, and each city applies its own rules on top of that, covering permitted formats, sizes and, in places like Berlin, restrictions near schools. We manage this process on your behalf.
Yes. We handle site selection, local compliance and booking directly, so brands entering the German market for the first time can launch a campaign without a local team on the ground.
Sites are typically sold in 7 day cycles as part of network packages within predefined advertising zones, so earlier planning secures better availability, particularly for premium landmark sites and 3D anamorphic screens.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
