We plan taxi media across Berlin, Munich and Hamburg in Germany. Rooftop panels and full wraps move through hotels, offices and the airport run, instead of sitting on one corner. The fleet is booked as routes, not as a single cab. The proposal lists the ranks and the districts the fleet covers. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the taxi fleet run in Germany?
Rooftops and full wraps move through Berlin and Munich, including the airport run. The proposal lists the ranks and the districts.
Germany's recognisable ivory taxis have been part of the country's streets since the 1970s, but branding opportunities now vary between federal states. Some markets allow greater flexibility for exterior advertising, while others retain stricter livery requirements, making local rules an important part of campaign planning.
Understanding these differences helps shape the right city and format mix from the outset. From focused activity in one market to coordinated campaigns across several German cities, each plan can be built around what is permitted, where the audience moves and how the brand needs to be seen.
Germany's recognisable ivory taxis have been part of the country's streets since the 1970s, but branding opportunities now vary between federal states. Some markets allow greater flexibility for exterior advertising, while others retain stricter livery requirements.
Taxi advertising creates a moving brand presence across the streets of Germany's major cities. Door, side and interior placements offer different ways to reach pedestrians, motorists and passengers throughout the day.
We bring the campaign together around the right city and format mix, while managing regional requirements, fleet production and installation. One coordinated approach keeps activity consistent across Berlin, Munich, Hamburg, Frankfurt and beyond.
City-wide mobile visibility across Berlin, Munich, Hamburg and Frankfurt
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with pedestrians, drivers and captive passengers throughout the ride
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Germany offers a range of taxi media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
GPS-triggered digital rooftop screens on Germany's licensed taxi fleets deliver audience-targeted, dayparted creative across the CBD, hotel and airport zones of Berlin, Munich and Hamburg.
Taxi top advertising in Germany moves with the fleet and can be held to the districts that matter: CBDs, hotels, events, airport runs. Dayparts follow the hours the audience is actually out.
Side-panel taxi wraps in Berlin, Munich and Hamburg put German audiences in daily view of the brand at pedestrian eye level.
Taxi side advertising in Germany puts the brand at pedestrian height across the city the fleet covers. A network buy gives scale; a tighter package can sit on one district.
A full taxi wrap in Germany takes the whole vehicle, including the rank. Launches in Berlin, Munich and Hamburg book it when the taxi itself should be the advert.
A full taxi wrap in Germany turns the rank into the campaign. It is a launch format: high impact, limited fleet, and visible wherever those vehicles queue and move.
Passenger-facing digital screens in Germany's taxis carry sound-on dwell content for premium categories such as financial services, travel and hospitality.
Taxi interior screen advertising in Germany is closer to a short film than a poster. A private cabin, often with sound, gives finance, travel and hospitality time to explain an offer.
Explore additional solutions for every campaign objective.
Where taxis are booked
Open a country brief for taxis pricing, sample sites, and market notes.
© BlowUpCost depends on format, city, fleet size and campaign duration. Share your target cities and goals with us for a tailored quote.
Germany introduced a national ivory colour standard for taxis in the early 1970s, and while it still applies in several regions, particularly in the north, a number of federal states have since dropped the requirement, allowing fuller branding and other colours. This affects how much of a vehicle can be branded depending on where your campaign runs.
Door Cover branding sits on the vehicle's door panels and is seen by pedestrians and drivers at street level. Super Side takes over the entire side of the vehicle for maximum visual impact. Headrest advertising sits inside the cab, reaching passengers directly for the length of the ride.
Not currently. It's concentrated around Frankfurt, where the format suits the city's business and trade fair audience particularly well. Availability elsewhere depends on the local fleet, so it's worth confirming before planning creative around it.
Campaigns are typically bookable from around 4 weeks up to 6 months, depending on the format and the package, giving you the flexibility to run a short, focused burst or a longer, always on presence.
Berlin, Munich, Hamburg, Frankfurt, Cologne, Düsseldorf, Stuttgart and Leipzig all have established taxi advertising availability, and campaigns can be run in a single city, across a region, or nationwide. Tell us the cities and we will confirm the fleet.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
