Street Furniture Advertising in Germany

We plan street furniture across Berlin, Munich and Hamburg in Germany. Shelters and six-sheets sit at eye level on the walk between the station, the shop and the office. People are close enough to read a line of copy. Every face we propose names the street and which side of the road it faces. Tell us the dates and the budget, and we will send a site list within 48 hours.

Which streets need shelters in Germany?

People are close enough to read a line between the station and the shop. Every face we propose in Berlin names the street.

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Street furniture advertising in Germany: a dusk pavement screen shows the new Mercedes-Maybach SL, reading Der neue Mercedes-Maybach SL and Welcome to Beyond.© JCDecaux
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach German audiences with street furniture in the places that matter.

Street furniture advertising gives brands a visible presence within the everyday movement of Germany's major cities. Across Berlin, Munich, Hamburg, Frankfurt and Cologne, static and digital formats are positioned along shopping streets, pedestrian areas, commercial districts and key transport routes, keeping campaigns close to people throughout the day.

This connection to city life has deep roots. Since the Litfaßsäule was introduced in Berlin in 1855, street level advertising has remained a familiar part of Germany's urban landscape. Today, established networks and long term city concessions give brands the opportunity to build locally relevant visibility across individual cities or extend their presence across multiple German markets.

Format Specifications

Street furniture advertising gives brands a visible presence within the everyday movement of Germany's major cities. Across Berlin, Munich, Hamburg, Frankfurt and Cologne, static and digital formats are positioned along shopping streets, pedestrian areas, commercial districts and key transport routes.

Typical Format
Bus shelter panels, MUPI or Infosäulen panels, digital street furniture screens, advertising columns (Litfaßsäulen) and kiosk panels
Common Size
2m² standard, with the MUPI panel measuring 120cm by 176cm
Typical Campaign Duration
From 1 to 2 weeks
Best For
Retail, luxury, beauty, entertainment, food and beverage, tourism, events and product launches

Street Furniture Advertising inGermany with OOH Global

Every German city has its own street furniture landscape, shaped by local networks, audience movement and municipal requirements. We navigate these differences across Berlin, Munich, Hamburg, Frankfurt and Cologne to find placements that make sense for the audience and the campaign.

Our planning covers bus shelters, advertising columns, pavement panels and digital screens, with each site considered for its location, visibility and role within the wider plan. From booking and approvals to production and installation, everything is coordinated through one experienced team.

Route and stop selection — matched to where dwell time is genuinely highest

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Static or digital, matched to your goals — consistent visibility or dynamic creative

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Street Furniture AdvertisingFormats in Germany

Germany offers a range of street furniture formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Street furniture advertising in Dubai, in the UAE: a PrettyLittleThing roadside screen glows at dusk, with the Burj Al Arab lit purple behind it.

    Lampposts

    Lamppost banners along Germany's city arteries and retail streets deliver rhythmic pedestrian-scale reach through Berlin, Munich and Hamburg.

    Lamppost advertising in Germany works as a run. The same brand every few metres along a retail street or event route builds a rhythm down the whole corridor.

  • Street furniture advertising: a bus shelter panel shows a Tudor watch and #Born to Dare, as a cyclist passes, with Schaap en Citroen at the foot of the poster.

    MUPIs

    Freestanding backlit MUPIs in the CBDs and retail districts of Berlin, Munich and Hamburg carry eye-level creative on the busiest walking routes in Germany.

    MUPI advertising in Germany is read at walking pace. Eye-level, backlit and on the pavement, it carries retail and city-centre messages that need to be seen up close.

  • Street furniture advertising: a glass bus shelter on a city pavement carries a Paspaley poster of a woman.

    Bus Shelters

    Backlit and digital bus shelters on Germany's high-frequency city routes anchor always-on brand presence at pedestrian eye level.

    Bus shelter advertising in Germany combines a wait at the stop with the same commute every day. That repeat is why shelters are the frequency engine of a city plan, in print or on a digital unit.

Where street furniture is booked

Available in 11 markets

Open a country brief for street furniture pricing, sample sites, and market notes.

Airport advertising in Germany: a wide Samsung screen in a departure hall shows a woman in orange sunglasses, above yellow flight boards.© BlowUp

Why Advertise on Street Furniture in Germany?

Reach the busiest corridors in Germany
The street furniture sites we shortlist in Berlin, Munich and Hamburg sit on routes German audiences already travel.
Plan across multiple cities
From single-city launches through to multi-market roll-outs across Germany, plans are shaped by audience, coverage and campaign objective.
Combine formats for scale and frequency
Street Furniture Advertising in Germany pairs naturally with roadside, digital and transit media to build the sequence a launch needs from awareness through to recall.
Delivered under one team
Site selection, permits, production, install, day-one QA and reporting for street furniture in Germany are managed under a single team from brief to launch.

Frequently Asked Questions

Street furniture advertising covers formats built into everyday city infrastructure, including bus shelters, freestanding information panels, advertising columns, digital street screens and kiosk panels, all positioned at pedestrian eye level rather than above the street.

A Litfaßsäule, or advertising column, is a freestanding cylindrical poster format invented in Berlin in 1855 and still in active use across German cities today. Both traditional paste up versions and modern backlit City Light Säulen remain bookable in most major markets.

Most street furniture inventory is operated under long term municipal concession contracts, which means availability and booking cycles vary slightly by city. We handle site selection and booking across every market from a single point of contact.

Yes, on digital panels and modern backlit columns and information units. Traditional static formats, including paste up columns and standard bus shelter panels, run print or backlit poster creative instead.

Berlin, Munich, Hamburg, Frankfurt and Cologne all carry extensive street furniture networks, though the specific formats and site density available vary from city to city. Tell us the cities and we will confirm what is live.

Cost depends on format, city, site location and campaign length, typically booked on a weekly cycle for static formats. Share your target cities and goals with us for a tailored quote.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.