We plan digital OOH across Berlin, Munich and Hamburg in Germany. A screen can carry a different advert in the morning and the evening, which is the point of buying digital rather than a printed face. We confirm the loop before anything goes live. The loop length is agreed before the first day. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the DOOH loop run in Germany?
A screen in Berlin and Munich can carry a different advert in the morning and the evening. We agree the loop length before the first day.
© Media Frankfurt
Germany's DOOH landscape extends across landmark screens, major transport hubs, city streets and place-based environments where people shop, work and spend their leisure time. Berlin alone is estimated to have 18,000 digital screens, with substantial networks also operating across Munich, Hamburg, Frankfurt and Cologne.
For brands, the opportunity lies in selecting the right environments from a highly fragmented media landscape. Effective planning brings screen networks, formats, cities and buying routes together around the audience and role each placement has within the campaign.
Germany's DOOH landscape extends across landmark screens, major transport hubs, city streets and place-based environments where people shop, work and spend their leisure time. Berlin alone is estimated to have 18,000 digital screens, with substantial networks also operating across Munich, Hamburg, Frankfurt and Cologne.
Germany's DOOH landscape spans landmark displays, transport networks, airports, retail destinations and street-level screens across multiple media owners and buying routes. Running a campaign across this landscape means bringing different cities, formats and networks together while keeping a clear view of performance.
We built our approach around exactly that. From planning informed by real audience and location data, through activation that flexes around budgets and available inventory, to reporting that brings delivery and performance into one clear view, we manage the complexity so your team does not have to.
Local expertise, city by city — Berlin, Munich, Hamburg and beyond
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Knowledge of the urban journey — commuters, shoppers, travellers and drivers
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Germany offers a range of digital OOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Digital billboards on the busiest corridors of Berlin and Munich allow Germany campaigns to daypart creative, rotate share of voice and update messaging in-flight.
Digital billboard advertising in Germany suits a brand that needs a serious roadside site and more than one message. Dayparts, offers and flight dates can all run on the same screen, with share of voice agreed before it goes live.
Landmark 3D anamorphic screens on Germany's premium corridors turn a launch into a shareable moment. Sites around Berlin and Munich carry the most talked-about creative in the market.
3D anamorphic screen advertising in Germany is a launch format. The creative is built for that wall, and the site is scarce enough that a well-timed booking becomes the picture people send on from the pavement.
Programmatic digital inventory across Germany spans airport, roadside and retail networks. Buys are planned by audience, location and moment, with live delivery reporting throughout the campaign.
Programmatic screen advertising in Germany puts digital out-of-home on the same plan as the rest of a digital buy: audience, place and time, with delivery you can read while the campaign is live.
Mall digital LED networks across Berlin, Munich and Hamburg put creative in front of Germany shoppers at every stage of the visit, from entrance to atrium to food court.
Mall digital screen advertising in Germany follows the shopping trip, from the door to the atrium to the food court. Dayparts let a morning message give way to an evening one on the same loop.
Large-format atrium screens in Berlin and Munich's flagship malls give Germany launches uninterrupted sightlines and long dwell time in the busiest retail environments.
Atrium screen advertising in Germany uses dwell. Shoppers look up, sit and walk the same space, so a large screen in the volume of the mall is seen for longer than a corridor panel.
Stacked escalator LED panels in Germany's premium malls put shoppers inside the creative, with the full ride to read and remember.
Escalator screen advertising in Germany has a closed sightline. The ride is long enough for a product story, so the format can carry detail as well as a brand mark.
Digital entrance screens at the front door of Germany's major malls carry the first-impression message for launches and seasonal campaigns.
Entrance screen advertising in Germany takes the first impression of the visit. It suits seasonal launches and any message that needs to be in place before the shopper is inside.
Baggage reclaim screens at Germany's major airports reach people who are standing at the belt. Travel, hospitality and premium brands use that wait.
Baggage reclaim screen advertising in Germany reaches people who are standing still. Inbound dwell at the belt is one of the longer captive moments in a journey, which is why travel, hospitality and premium brands use it.
In-flight seatback and cabin media on flights serving Germany deliver a rare, uninterrupted moment with a captive premium audience.
In-flight advertising in Germany holds a premium audience for the length of the flight. Seatback and cabin media give luxury, finance and destination brands time to tell a story, not just show a mark.
Immigration hall digital panels across Germany's major airports reach inbound audiences at the calmest, most engaged point of the arrival journey.
Immigration screen advertising in Germany meets arrivals when the hall is calm and the audience is reading. It suits destination, finance and premium messages that need a moment of attention.
Explore additional solutions for every campaign objective.
Where digital ooh is booked
Open a country brief for digital ooh pricing, sample sites, and market notes.
© BlowUpDOOH advertising uses digital screens to deliver dynamic, rotating creative across streets, transit, retail and airport environments, with the option to adapt content by time, location and context where the network supports it.
Availability varies by location, with active DOOH inventory across Berlin, Munich, Hamburg, Frankfurt, Cologne and other major cities, though formats, screen types and permitted sizes differ from city to city.
Yes, where the inventory supports it. Selected screens can adjust creative using signals such as time of day, weather or footfall, keeping messaging relevant to what is actually happening around the screen.
Costs depend on format, city, screen type and campaign length, typically bought on a CPM basis. Get in touch with your goals and target cities for a tailored quote.
Yes. We manage site selection, local compliance and booking directly, so brands entering the German market for the first time can launch a campaign without a local team on the ground.
Yes. Rules can vary by city, particularly around moving image content on outdoor screens in heavy traffic areas, so confirming what is genuinely available in your target city is an essential first step before planning creative.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
