We plan digital OOH across Shanghai, Beijing and Guangzhou in China. A screen can carry a different advert in the morning and the evening, which is the point of buying digital rather than a printed face. We confirm the loop before anything goes live. The loop length is agreed before the first day. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the DOOH loop run in China?
A screen in Shanghai and Beijing can carry a different advert in the morning and the evening. We agree the loop length before the first day.
China's out of home market is growing at 5.01 percent a year through 2030, led by retail and consumer spend and urbanisation now at 66.2 percent of the population, backed by real scale — one of the country's largest digital screen networks alone spans over 3 million screens across 300 plus cities reaching 400 million viewers daily, with metro partnerships already established in Shanghai and Beijing.
Brands can build a presence across commercial districts, metro networks, airports, shopping destinations and transport hubs, anchored by key markets Shanghai, Beijing, Shenzhen and Guangzhou, with further opportunities across Chengdu, Chongqing, Hangzhou, Nanjing and Wuhan.
China's out of home market is growing at 5.01 percent a year through 2030, backed by real scale — one of the country's largest digital screen networks alone spans over 3 million screens across 300 plus cities reaching 400 million viewers daily.
In China, we plan DOOH campaigns timing and creative around the moments that matter to a Chinese audience — it's this detail and cultural relevancy that makes a campaign feel locally personal.
We bring international campaign experience and local market knowledge together to plan Digital Out of Home advertising in China's leading cities. From Shanghai and Beijing to Guangzhou and Shenzhen, we select DOOH media around the audience, location and purpose of each campaign.
Global experience, local insight across Shanghai, Beijing, Guangzhou and Shenzhen
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Backed by audience-led planning and screen visibility analysis
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
China offers a range of digital OOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Digital billboards on the busiest corridors of Shanghai and Beijing allow China campaigns to daypart creative, rotate share of voice and update messaging in-flight.
Digital billboard advertising in China suits a brand that needs a serious roadside site and more than one message. Dayparts, offers and flight dates can all run on the same screen, with share of voice agreed before it goes live.
Landmark 3D anamorphic screens on China's premium corridors turn a launch into a shareable moment. Sites around Shanghai and Beijing carry the most talked-about creative in the market.
3D anamorphic screen advertising in China is a launch format. The creative is built for that wall, and the site is scarce enough that a well-timed booking becomes the picture people send on from the pavement.
Programmatic digital inventory across China spans airport, roadside and retail networks. Buys are planned by audience, location and moment, with live delivery reporting throughout the campaign.
Programmatic screen advertising in China puts digital out-of-home on the same plan as the rest of a digital buy: audience, place and time, with delivery you can read while the campaign is live.
Mall digital LED networks across Shanghai, Beijing and Guangzhou put creative in front of China shoppers at every stage of the visit, from entrance to atrium to food court.
Mall digital screen advertising in China follows the shopping trip, from the door to the atrium to the food court. Dayparts let a morning message give way to an evening one on the same loop.
Large-format atrium screens in Shanghai and Beijing's flagship malls give China launches uninterrupted sightlines and long dwell time in the busiest retail environments.
Atrium screen advertising in China uses dwell. Shoppers look up, sit and walk the same space, so a large screen in the volume of the mall is seen for longer than a corridor panel.
Stacked escalator LED panels in China's premium malls put shoppers inside the creative, with the full ride to read and remember.
Escalator screen advertising in China has a closed sightline. The ride is long enough for a product story, so the format can carry detail as well as a brand mark.
Digital entrance screens at the front door of China's major malls carry the first-impression message for launches and seasonal campaigns.
Entrance screen advertising in China takes the first impression of the visit. It suits seasonal launches and any message that needs to be in place before the shopper is inside.
Baggage reclaim screens at China's major airports reach people who are standing at the belt. Travel, hospitality and premium brands use that wait.
Baggage reclaim screen advertising in China reaches people who are standing still. Inbound dwell at the belt is one of the longer captive moments in a journey, which is why travel, hospitality and premium brands use it.
In-flight seatback and cabin media on flights serving China deliver a rare, uninterrupted moment with a captive premium audience.
In-flight advertising in China holds a premium audience for the length of the flight. Seatback and cabin media give luxury, finance and destination brands time to tell a story, not just show a mark.
Immigration hall digital panels across China's major airports reach inbound audiences at the calmest, most engaged point of the arrival journey.
Immigration screen advertising in China meets arrivals when the hall is calm and the audience is reading. It suits destination, finance and premium messages that need a moment of attention.
Explore additional solutions for every campaign objective.
Where digital ooh is booked
Open a country brief for digital ooh pricing, sample sites, and market notes.
DOOH opportunities are available across Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Chongqing, Hangzhou, Nanjing, Wuhan and other major Chinese cities, including metro stations, shopping malls, airports, high speed rail stations and street level locations.
Costs vary depending on the city, screen environment, format, campaign duration and frequency of display. We provide costs based on your campaign requirements, preferred locations and budget.
Available formats include large format LED screens, metro DOOH, shopping mall DOOH, airport DOOH, high speed rail DOOH and digital street furniture, with 3D and anamorphic creative available on selected large format screens.
Yes. We can plan and coordinate DOOH campaigns across Shanghai, Beijing, Shenzhen, Guangzhou and other available Chinese cities, managing screen selection, creative requirements, approvals and campaign delivery through one team.
Tell us the cities, the environment you want, your dates and your budget. We shortlist metro, mall, airport, rail and roadside screens and send a proposal with the loop and the cost. A full brief is typically answered within 48 hours.
Allow several weeks, and longer for Chinese New Year, Golden Week and major city events. Landmark screens in Shanghai and Beijing are held first. Share your dates and we will confirm what is still open.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
