We plan billboards across Shanghai, Beijing and Guangzhou in China. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a site list within 48 hours.
Ready to go live with billboards in China?
Shanghai and Beijing are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.
China's out of home market is projected to grow at around 5 percent a year through 2030, with billboard advertising holding the largest share of the category and retail and consumer goods brands among its biggest spenders. Shanghai and Beijing are key billboard markets, with further opportunities across Guangzhou, Shenzhen, Chengdu and other major Chinese cities.
Brands can access roadside billboards, large format building displays and digital screens across major traffic corridors, business districts and landmark locations, depending on local inventory.
China's out of home market is projected to grow at around 5 percent a year through 2030, with billboard advertising holding the largest share of the category. Shanghai and Beijing are key billboard markets, with further opportunities across Guangzhou, Shenzhen, Chengdu and other major Chinese cities.
Our experience delivering OOH campaigns across Shanghai, Beijing and Guangzhou gives us practical, on the ground knowledge of planning billboard campaigns in China.
We understand how audiences move through major Chinese cities, which commercial districts and roads matter, and how the surrounding environment can influence site selection. Market research and available audience data support this experience, helping us recommend locations based on campaign relevance rather than visibility alone.
Access across major Chinese cities — Shanghai, Beijing, Guangzhou, Shenzhen and beyond
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Backed by research-led media planning and local market expertise
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
China offers a range of billboards formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Unipoles are the anchor billboard format on China's arterial routes and highway approaches. Sites around Shanghai and Beijing carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.
Unipole advertising in China is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.
Bridge banners around Shanghai and Beijing deliver head-on visibility to peak commuter traffic. In China, they anchor launches on the busiest gateway crossings and airport approach routes.
Bridge banner advertising in China pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.
Hoardings line construction perimeters, retail frontages and airport landside routes across Shanghai, Beijing and Guangzhou. Their pedestrian-scale proximity keeps China launches in view of both drivers and walkers at high frequency.
Hoarding advertising in China rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.
Building banners on commercial and retail facades in Shanghai and Beijing hold a neighbourhood for the length of the flight. In China they are booked when a launch needs scale, not just a roadside face.
Building banner advertising in China ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.
Gantry sites span the full width of highways around Shanghai and Beijing, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in China.
Gantry advertising in China is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.
Static billboards on the busiest arterial routes across Shanghai, Beijing and Guangzhou carry the consistent, always-on presence a campaign in China is built around.
Static billboard advertising in China is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.
Backlit posters on retail streets, transit stops and mall approaches across Shanghai, Beijing and Guangzhou keep creative crisp long after dark. A dependable format for evening-heavy environments in China.
Backlit poster advertising in China is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.
Explore additional solutions for every campaign objective.
Where billboards are booked
Open a country brief for billboards pricing, sample sites, and market notes.
Costs depend on the city, location, billboard format, size and campaign duration. Premium roads and high demand districts typically cost more. We can provide pricing based on your campaign brief and current media availability.
The main options include static, digital, 3D LED, front lit and gantry billboards. Available formats and specifications vary by city, road and individual advertising site.
Billboard opportunities are available across Shanghai, Beijing, Guangzhou, Shenzhen and other major Chinese cities. Placements can include expressways, arterial roads, business districts and landmark towers around key commercial, retail and leisure destinations.
Campaigns can commonly run for two weeks or longer, depending on the billboard and location. The right duration depends on your objectives, budget, required reach and whether the campaign covers one or multiple cities.
Send us the cities, the roads or districts you want, your dates and your budget. We check static, digital, gantry and tower sites, then send one proposal. A full brief is typically answered within 48 hours.
Yes, subject to Chinese advertising rules, the media owner's approval and the creative being suitable for that city. We confirm the specification and the approval path before you produce the artwork.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
