Metro Advertising in Seoul, South Korea

We plan metro advertising in Seoul around Gangnam, Myeongdong and the subway network. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. Station, line and carriage are itemised on the plan. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Seoul Metro, or Busan as well?

Platforms and carriage cards in Gangnam and Myeongdong cover the ride from the gate to the street. Station and line are itemised on the plan.

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Metro advertising in South Korea: a carriage is wrapped with BTS and Jimin portraits, cartoons and pale blue flooring.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Seoul audiences with metro advertising in the places that matter.

Metro Advertising in Seoul is out of home advertising on the routes people already use. Seoul Metro is among the world's busiest urban rail networks, and Gangnam and Myeongdong concentrate the screens and roadside faces most brands ask for first.

We plan metro advertising around Gangnam, Myeongdong and the subway network. Office commuters on the Metro, shoppers in Gangnam and Myeongdong, and visitors moving between the two. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Metro Advertising in Seoul is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical metro campaign. The final specification is confirmed on the site.

Typical Format
Static and digital advertising across stations and trains
Common Sizes
Approximately 55–98 inch digital screens
Typical Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Retail, technology, entertainment, gaming, fashion, beauty, finance and product launches

Metro Advertising inSeoul with OOH Global

Choosing the right metro placement in Seoul starts with who the campaign needs to reach and where those people move through the day. Gangnam, Myeongdong and the subway network are the environments we shortlist against first.

Year-end retail, Chuseok and the weeks around Seoul Fashion Week go early. Brief us as soon as you have a window. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Seoul coverage around Gangnam, Myeongdong and the subway network

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with commuters and travellers throughout the daily passenger journey

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Metro Advertising Formatsin Seoul

Seoul offers a range of metro formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    Full Wrap in Seoul are booked around Gangnam, Myeongdong and the subway network. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A full metro wrap in Seoul puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Interior Advertising in Seoul are booked around Gangnam, Myeongdong and the subway network. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Metro interior advertising in Seoul has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Platform Advertising in Seoul are booked around Gangnam, Myeongdong and the subway network. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Platform advertising in Seoul compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.

Digital out-of-home advertising in South Korea: screens above a shopping street include a green Spotify portrait of a blonde artist.

Why Advertise on the Metro in Seoul?

Reach the busiest corridors in Seoul
The metro sites we shortlist sit on routes around Gangnam, Myeongdong and the subway network, where the audience already travels.
Plan against a real audience
Office commuters on the Metro, shoppers in Gangnam and Myeongdong, and visitors moving between the two. That is the movement the plan is built around.
Book around the dates that matter
Year-end retail, Chuseok and the weeks around Seoul Fashion Week go early. Brief us as soon as you have a window.
Delivered under one team
Site selection, permits, production, install and day-one checks for metro advertising in Seoul run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Gangnam, Myeongdong and the subway network sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available metro sites around Gangnam, Myeongdong and the subway network, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard metro campaigns in Seoul can go live in three to four weeks. Year-end retail, Chuseok and the weeks around Seoul Fashion Week go early. Brief us as soon as you have a window.

Most metro campaigns in Seoul run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Office commuters on the Metro, shoppers in Gangnam and Myeongdong, and visitors moving between the two. Sites around Gangnam, Myeongdong and the subway network are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where metro is booked

Available in 11 markets

Open a country brief for metro pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.