Full-funnel outdoor
We combine Gangnam's LED facades with subway and street formats so a campaign builds reach and frequency in the same district.
The District Behind Gangnam Style
Gangnam Station carried 149,757 passengers a day in 2024, still among the three busiest stops on the Seoul Metro after holding the top spot for 26 years. Above ground, Gangnam-daero and Teheran-ro carry a dense mix of head offices, retail and nightlife, which is why the district became globally recognisable through Psy's 2012 hit and has stayed a shorthand for young Korean culture ever since.
A screen in Gangnam?
Shoppers and the COEX crowd use the same corners all day. Tell us the weeks and the budget.
Why the world'sbiggest brands chooseGangnam
Gangnam earns its advertising value from repetition rather than novelty. Office workers, students and shoppers move through the same station exits and street corners every day, which means a campaign here builds recognition over weeks rather than relying on a single high traffic event. The district's mix of subway, LED facade and street level formats also lets a brand run the same message at several points along a commuter's actual route between the station and their office or apartment. Placements range from street-level panels to elevated facade displays, giving campaigns multiple vantage points across the district.
149,757
Daily subway riders (2024)
Gangnam Station on Line 2 carried this many passengers a day in 2024, ranking third busiest in the Seoul Metro.
26 years
Reign as Seoul's top station
Gangnam held the number one ridership spot on the Seoul subway network for 26 years before Jamsil Station overtook it in 2023.
2012
Year 'Gangnam Style' went viral
Psy's single carried the district's name to a global audience and it remains shorthand for Seoul's youth culture today.
A name peoplealready know
Few Seoul districts carry international name recognition the way Gangnam does, which gives campaigns run here a head start with audiences who have never set foot in Korea.
Gangnam Site specifications
- Format
- Building facade LED and digital street furniture
- Coverage
- Gangnam-daero, Teheran-ro and subway station exits
- Typical booking unit
- Weekly or monthly rotation
- Environment
- Outdoor, mixed office, retail and transit
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Why Brands ChooseOOH Global forIconic Sites
South Korea's outdoor advertising market is unusually concentrated, with a handful of Seoul districts carrying most of the country's premium digital inventory. Gangnam is one of the few areas where office density, retail footfall and nightlife overlap in the same few streets, so a single media plan can cover several audience types without spreading a budget across the whole city. Understanding which formats sit inside that small radius, and how far ahead they need to be booked, is where local experience matters most.
A Global stagefor your brand
Booking outdoor media in Seoul usually means choosing between a handful of dense, high value districts rather than a long list of scattered sites. In Gangnam that means weighing LED facades against subway takeovers and wider billboard formats within the same few blocks, then sequencing the buy so creative lands where your audience actually walks.
We combine Gangnam's LED facades with subway and street formats so a campaign builds reach and frequency in the same district.
Brief to booking
We manage the paperwork and vendor relationships needed to confirm a Gangnam slot, so a brief becomes a live campaign faster.
Market-fluent buys
Local relationships with Korean media owners mean we know which Gangnam sites are genuinely available before we quote them.
Creative that fits
We advise on sizing and pacing so creative built for one format still reads clearly on a subway screen or a street panel.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
More Iconic Destinationsin South Korea and Beyond
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Frequently Asked Questions
Cost varies widely depending on format, since a subway takeover at Gangnam Station is priced differently to a street level panel or a building facade LED. Gangnam sits at the premium end of Seoul's out of home market because of its footfall and its status as a business and retail hub. We can give you a realistic range once we know which formats and how many weeks you are considering.
Gangnam Station itself, along with the surrounding stretch of Gangnam-daero and Teheran-ro, carries the heaviest daily traffic in the district and is where most premium formats are concentrated. Street level and subway placements around the station exits reach commuters directly, while facade LED sites along the main roads reach a mix of pedestrians and passing traffic. The right spot depends on whether your goal is commuter frequency or broader daily visibility.
Gangnam Station carried 149,757 passengers a day in 2024, and that figure only covers subway riders, not the pedestrians, shoppers and office workers who pass through the district above ground. The station held the number one ridership spot on the entire Seoul subway network for 26 years before slipping to third busiest in 2023. Combined with street level and office worker traffic, Gangnam remains one of the highest footfall districts in the country.
Yes. Gangnam Station carries platform panels and station takeovers. Availability and lead time depend on the format and how far ahead the calendar is booked, so confirm dates early for a launch window. We book it with the plan.
Premium formats around Gangnam Station and the main roads are often booked out weeks or months ahead, particularly around product launch seasons when several brands want the same visibility. A shorter lead time is sometimes possible for smaller street level formats, but the highest impact sites need early planning. We would recommend starting conversations at least six to eight weeks before your target start date.
Gangnam Station held the top ridership spot on the Seoul subway for 26 years but was overtaken by Jamsil Station in 2023, and Gangnam now ranks third busiest. That said, Gangnam remains one of Seoul's most valuable commercial districts for advertising because offices, retail and nightlife sit in the same few streets. That mix of daytime and evening audiences is why many campaigns still lead with Gangnam.