Digital OOH Advertising in Singapore

We plan digital OOH across Orchard Road, Marina Bay and Raffles Place in Singapore. A screen can carry a different advert in the morning and the evening, which is the point of buying digital rather than a printed face. We confirm the loop before anything goes live. The loop length is agreed before the first day. Tell us the dates and the budget, and we will send a site list within 48 hours.

Where should the DOOH loop run in Singapore?

A screen in Orchard Road and Marina Bay can carry a different advert in the morning and the evening. We agree the loop length before the first day.

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Digital out-of-home advertising beside airport escalators in Singapore: an Absolut screen shows Join our global selfie, with a mosaic portrait for Zouk Club in Kuala Lumpur.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Build Your Brand Presence with DOOH Advertising

Put your brand in front of audiences through DOOH advertising in Singapore.

Access digital screens across shopping districts, transport networks, commercial areas and other busy public environments.

With 20+ years of experience in DOOH advertising, OOH Global helps brands plan and deliver DOOH advertising campaigns across Singapore.

Format Specifications

Digital Out of Home, commonly known as DOOH, uses digital screens to display advertising in public environments. Singapore offers a varied digital OOH landscape, with screens across shopping centres, transport hubs, commercial districts and major roads.

Typical Format
Digital screens across retail, transport, roadside and commercial environments
Common Size
From approximately 55–98 inch indoor displays to large outdoor LED screens
Typical Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Brand awareness, retail, luxury, technology, entertainment, travel and product launches

DOOH Advertising inSingapore with OOH Global

DOOH advertising in Singapore covers several types of audience environment, from major shopping destinations to busy transport networks.

OOH Global helps brands identify screens based on where their audience is likely to travel, shop, work and spend time.

A retail or luxury campaign may focus on Orchard Road and major shopping centres. Business campaigns can prioritise commercial districts and commuter environments. Travel campaigns may include airport and transport media.

Our team supports with location and audience planning, screen selection, current media availability, artwork specifications, campaign scheduling, media booking, creative requirements and campaign delivery.

This gives brands a practical way to plan digital outdoor activity around relevant Singapore locations.

Nationwide visibility across Orchard Road, Marina Bay, and the CBD

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with shoppers, commuters, and business audiences across Singapore's busiest districts

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

DOOH Ad Formats Availablein Singapore

Singapore offers a range of digital OOH formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Digital billboard advertising: a curved red Vodafone screen wraps a city building and reads Now with double the network coverage, above traffic at dusk.

    Digital Billboards

    Digital billboards on the busiest corridors of Orchard Road and Marina Bay allow Singapore campaigns to daypart creative, rotate share of voice and update messaging in-flight.

    Digital billboard advertising in Singapore suits a brand that needs a serious roadside site and more than one message. Dayparts, offers and flight dates can all run on the same screen, with share of voice agreed before it goes live.

  • Digital out-of-home advertising in a mall atrium: a cube screen shows a perfume bottle bursting through a circular frame.

    3D Anamorphic Screens

    Landmark 3D anamorphic screens on Singapore's premium corridors turn a launch into a shareable moment. Sites around Orchard Road and Marina Bay carry the most talked-about creative in the market.

    3D anamorphic screen advertising in Singapore is a launch format. The creative is built for that wall, and the site is scarce enough that a well-timed booking becomes the picture people send on from the pavement.

  • Programmatic screen advertising: JCDecaux column screens in a concourse show a purple banana advert in Norwegian, a hand pointing at the fruit, beside shops and a departures board.

    Programmatic Screens

    Programmatic digital inventory across Singapore spans airport, roadside and retail networks. Buys are planned by audience, location and moment, with live delivery reporting throughout the campaign.

    Programmatic screen advertising in Singapore puts digital out-of-home on the same plan as the rest of a digital buy: audience, place and time, with delivery you can read while the campaign is live.

  • Mall digital screen advertising: a hanging screen beside a Matalan sign shows four portraits for Preston College, with the line Enrolling now and preston.ac.uk.

    Mall Digital Screens

    Mall digital LED networks across Orchard Road, Marina Bay and Raffles Place put creative in front of Singapore shoppers at every stage of the visit, from entrance to atrium to food court.

    Mall digital screen advertising in Singapore follows the shopping trip, from the door to the atrium to the food court. Dayparts let a morning message give way to an evening one on the same loop.

  • Atrium screen advertising: a tall pink screen in a departures hall shows Emporio Armani Power of You, the new fragrance, beside a hanging Domestic Departures sign.

    Atrium Screens

    Large-format atrium screens in Orchard Road and Marina Bay's flagship malls give Singapore launches uninterrupted sightlines and long dwell time in the busiest retail environments.

    Atrium screen advertising in Singapore uses dwell. Shoppers look up, sit and walk the same space, so a large screen in the volume of the mall is seen for longer than a corridor panel.

  • Digital underground advertising: a row of eufy by Anker screens lines the wall beside an escalator.

    Escalator Screens

    Stacked escalator LED panels in Singapore's premium malls put shoppers inside the creative, with the full ride to read and remember.

    Escalator screen advertising in Singapore has a closed sightline. The ride is long enough for a product story, so the format can carry detail as well as a brand mark.

  • Digital entrance advertising: two men in white thobes walk past Lexus RX screens at a glass door.

    Entrance Screens

    Digital entrance screens at the front door of Singapore's major malls carry the first-impression message for launches and seasonal campaigns.

    Entrance screen advertising in Singapore takes the first impression of the visit. It suits seasonal launches and any message that needs to be in place before the shopper is inside.

  • Airport advertising at baggage reclaim: Louis Vuitton column adverts stand by belts numbered 14 and 13.

    Baggage Reclaim Screens

    Baggage reclaim screens at Singapore's major airports reach people who are standing at the belt. Travel, hospitality and premium brands use that wait.

    Baggage reclaim screen advertising in Singapore reaches people who are standing still. Inbound dwell at the belt is one of the longer captive moments in a journey, which is why travel, hospitality and premium brands use it.

  • In-flight advertising: a cabin screen shows a Lays Developers skyline advert beside a drink and snacks.

    In-Flight Advertising

    In-flight seatback and cabin media on flights serving Singapore deliver a rare, uninterrupted moment with a captive premium audience.

    In-flight advertising in Singapore holds a premium audience for the length of the flight. Seatback and cabin media give luxury, finance and destination brands time to tell a story, not just show a mark.

  • Airport advertising at arrivals: a Marriott Bonvoy screen hangs above the Terminal 1 immigration gates.

    Immigration Screens

    Immigration hall digital panels across Singapore's major airports reach inbound audiences at the calmest, most engaged point of the arrival journey.

    Immigration screen advertising in Singapore meets arrivals when the hall is calm and the audience is reading. It suits destination, finance and premium messages that need a moment of attention.

Airport advertising at Singapore Changi Airport: travellers walk towards immigration beneath a Breitling banner.

Why Advertise with DOOH in Singapore?

Reach Audiences in High-Activity Locations
Digital media can be selected around places where people commute, shop, work and spend their leisure time. DOOH advertising in Singapore can focus on individual districts or combine screens across several parts of the city.
Change Creative During the Campaign
Digital screens can display several pieces of creative during one campaign. Brands can change products, messages or campaign artwork without producing a new printed advertisement each time.
Schedule Messages Around the Day
Selected digital media can support scheduled campaign delivery. For example, creative may change according to time of day where the screen and booking package allow this type of scheduling.
Use Motion and Creative Technology
Digital OOH can support motion and animation on suitable screens. Selected large-format sites may also accommodate more advanced creative treatments, including 3D executions.

Frequently Asked Questions

The cost depends on the location, screen size, display frequency, campaign duration and time of day. Contact our team for current availability and a tailored quote.

The ideal duration depends on the campaign objective, audience, budget and location. However, a DOOH campaign in Singapore typically runs for around 4 to 8 weeks, allowing time to build consistent visibility and reach across selected digital screens.

Yes. Outdoor advertising is subject to Singapore's advertising and licensing requirements. The exact approval process depends on the site and format.

Yes. International brands can use DOOH advertising in Singapore, subject to local advertising requirements, media owner specifications and campaign approvals.

Popular locations include Orchard Road, Marina Bay, the Central Business District, Bugis and major transport hubs. The best location depends on the target audience, campaign objective, preferred screen type and budget.

Yes. Many DOOH screens in Singapore support dynamic and full-motion creative in areas such as Orchard Road and major commercial districts.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.