Billboard advertising in Singapore is a city-state buy. You are booking approved faces on a compact island. It is not a national road network. The inventory sits on Orchard Road, Marina Bay, the CBD and the expressways that feed them. Orchard Road runs 2.2 kilometres from Tanglin to Dhoby Ghaut. Prime sites go early around Chinese New Year, the Formula 1 weekend and the year-end light-up.
Ready to go live with billboards in Singapore?
Orchard Road and Marina Bay are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.
Singapore does not sell roadside the way a large country does. The Urban Redevelopment Authority and the Land Transport Authority decide where a sign can legally stand, so the approved faces on Orchard Road, Marina Bay and the CBD are finite. That scarcity is the point of the buy.
A retail brief usually starts with Orchard Road advertising, a 2.2 kilometre stretch from Tanglin to Dhoby Ghaut. Orchard MRT alone recorded more than 59,000 passengers a day in mid-2024. Marina Bay adds the waterfront and the Formula 1 calendar. The Marina Bay Street Circuit has hosted the night race since 2008.
Many campaigns then add airport advertising at Changi, which handled 69.98 million passengers in 2025, so the arrival and the city sit on one plan. Share dates, audience and budget. We come back with options, specs and a quote, typically within 48 hours of a full brief.
Sizes are set by the approved structure, not by a national sheet system. The figures below are what we plan around most often. Landmark LED is quoted from the live spec.
The right face is the one your audience already passes. A luxury or retail brief looks at Orchard and the malls around it. A corporate brief looks at Raffles Place, Marina Bay and the expressways into the CBD. We check viewing direction, surrounding activity, the permit path and the live availability before we ask you to commit.
We plan this from our Singapore office at IOI Central Boulevard, Level 32. One team handles the sites, the Building and Construction Authority advertisement licence, the artwork specs and the go-live. Tell us the window and we will tell you what is actually free.
Approved faces on Orchard Road, Marina Bay and the CBD
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Seen by shoppers, commuters and the CBD workforce on routes they already use
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Singapore sells static faces, digital loops and a small number of landmark facades. We match the format to the route, the season and the permit, then quote what is actually available.
Images below are for illustrative purposes only. They are not specific to one location.
Unipoles are the anchor billboard format on Singapore's arterial routes and highway approaches. Sites around Orchard Road and Marina Bay carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.
Unipole advertising in Singapore is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.
Bridge banners around Orchard Road and Marina Bay deliver head-on visibility to peak commuter traffic. In Singapore, they anchor launches on the busiest gateway crossings and airport approach routes.
Bridge banner advertising in Singapore pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.
Hoardings line construction perimeters, retail frontages and airport landside routes across Orchard Road, Marina Bay and Raffles Place. Their pedestrian-scale proximity keeps Singapore launches in view of both drivers and walkers at high frequency.
Hoarding advertising in Singapore rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.
Building banners on commercial and retail facades in Orchard Road and Marina Bay hold a neighbourhood for the length of the flight. In Singapore they are booked when a launch needs scale, not just a roadside face.
Building banner advertising in Singapore ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.
Gantry sites span the full width of highways around Orchard Road and Marina Bay, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in Singapore.
Gantry advertising in Singapore is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.
Static billboards on the busiest arterial routes across Orchard Road, Marina Bay and Raffles Place carry the consistent, always-on presence a campaign in Singapore is built around.
Static billboard advertising in Singapore is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.
Backlit posters on retail streets, transit stops and mall approaches across Orchard Road, Marina Bay and Raffles Place keep creative crisp long after dark. A dependable format for evening-heavy environments in Singapore.
Backlit poster advertising in Singapore is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.
Explore additional solutions for every campaign objective.
Where billboards are booked
Open a country brief for billboards pricing, sample sites, and market notes.
There is no single rate. Price moves with the district, the size of the face, static or digital, and how long you hold it. A smaller static package sits well below a multi-week spot on ION Orchard's 189 square metre Grand Facade. Share dates, audience and budget and we will quote live options before you commit.
Send us the window, the audience and a working budget. We shortlist approved sites, confirm the Building and Construction Authority advertisement licence path, and come back with specs and a price. A full brief is typically answered with a proposal within 48 hours.
Four to six weeks is a sensible start for most static and digital faces. Landmark screens on Orchard Road and Marina Bay, and anything around Chinese New Year, the Formula 1 weekend or the year-end light-up, should be held earlier because those periods sell first.
Most static campaigns run for four weeks. Digital can be booked in shorter flights when the screen and the media owner allow it. We set the hold against the objective, not against a default package.
Residents, the CBD workforce, shoppers and inbound visitors share the same corridors. Orchard MRT recorded more than 59,000 passengers a day in mid-2024. Marina Bay adds the finance and event audience. Changi then brings the arrival traffic into the same city.
Yes, if the dates are still free. The Marina Bay Street Circuit has hosted Formula 1's night race since 2008, and waterfront and CBD faces book against that weekend. Brief us as soon as you have a window. We will confirm what is held and what is still available.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
