Tram Advertising in Ireland

We plan tram media across Dublin, Cork and Galway in Ireland. A wrap or an interior card travels a fixed route through the centre, past the same stops all day. Frequency comes from the timetable, not from hoping a driver looks up. The route and the vehicle count are written on the proposal. Tell us the dates and the budget, and we will send a site list within 48 hours.

A Luas wrap in Dublin?

The Luas route and the vehicle count go on the proposal. Frequency comes from the timetable.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.

Tram advertising in Ireland: a tram is wrapped in Vans advertising, with Off the Wall checks and the line This is Vans, the original since 1966.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Irish audiences with tram media in the places that matter.

Ireland's tram network is concentrated in Dublin, where Luas connects the city through 2 lines and 67 stops spanning 44.5 km. The network carried a record 55 million passenger journeys in 2025, averaging more than 165,000 passengers per day.

With tram advertising in Ireland, brands can build visibility across the Red and Green Lines as passengers travel between residential areas, employment centres, shopping districts, universities and central Dublin. Campaigns can be planned around specific stops, sections of the network and onboard environments to align activity with priority locations and audiences.

With 20+ years of experience in tram advertising, OOH Global helps brands plan and deliver tram campaigns across Dublin.

Format Specifications

Tram campaigns in Dublin use exterior vinyl, printed interior panels and digital creative where supported, targeted by Red Line, Green Line, specific stops and surrounding areas. Sites span Dublin city centre, Tallaght, Saggart, Citywest, Sandyford, Cherrywood, Brides Glen and Broombridge, with individual stops, selected sections or both Luas lines available.

Typical Format
Full Tram Wraps, Tram Sides, Interior Advertising and Luas Stop Advertising
Typical Campaign Duration
Multi week or longer, depending on format and availability
Coverage
Individual stops, selected sections or both Luas lines
Best For
Retail, entertainment, tourism, hospitality, technology, education, property and consumer brands

Tram Advertising inDublin with OOH Global

Every part of the Luas network serves a different mix of commuters, residents, shoppers, students and visitors. We use this local context to shape tram advertising in Dublin around the stops, passenger environments and formats that align with your audience.

From checking live media availability to coordinating artwork, production and campaign delivery, we keep the process under one team. The result is a campaign built around where your audience actually travels across Dublin.

Irish coverage across Dublin, Cork and Galway

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Tram Advertising Formatsin Dublin

Ireland offers a range of tram media formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising: an AAMI advert covers the side of a blue and red tram on a city street.

    Wraps

    A full tram wrap on the inner-city routes of Dublin and Cork carries the brand through the pedestrian streets of Ireland for the length of the lease.

    A tram wrap in Ireland travels through streets where people are walking as well as driving. The vehicle is the site, and the route keeps it in the busiest pedestrian districts all day.

  • Tram advertising: painted portraits cover the side and windows of a purple and orange tram.

    Window Graphics

    Perforated tram window graphics on Ireland's busiest city-centre routes keep the brand on the outside and the view clear for passengers.

    Tram window advertising in Ireland gives the street a continuous brand layer while passengers still see out. It holds a presence on the route for the length of the lease.

  • Tram interior advertising: an Amalfi advert runs along the ceiling panel inside a carriage.

    Interior Advertising

    Tram interior panels in Ireland are read by people who are already on board, for the length of a city-centre ride.

    Tram interior advertising in Ireland stays with regular riders for the length of the trip. It suits service and product messages that need a minute of attention, not a passing glance.

Where trams are booked

Available in 7 markets

Open a country brief for trams pricing, sample sites, and market notes.

Billboard advertising in Dublin, Ireland: a Jameson board reading Sine Metu sits above a Vodafone poster of the Irish rugby team, The team of us, on a grey building.© JCDecaux

Why Advertise on Trams in Dublin?

High Passenger Reach
Luas carries approximately 55 million passenger journeys yearly, giving campaigns access to a large and regularly travelling Dublin audience.
Key Dublin Catchments
The Red and Green Lines connect residential areas with major employment, retail, education and leisure destinations across the capital.
Repeated Exposure
Regular commuters use the Luas throughout the working week, creating repeated opportunities for campaigns to be seen across journeys and stops.
Precise Location Focus
With 67 stops, campaigns can be planned around specific parts of Dublin, helping brands focus activity near relevant business districts, shopping areas, universities and residential catchments.

Frequently Asked Questions

Costs depend on the format, campaign duration and level of network coverage. Stop based and interior campaigns can start from a few thousand euros, while tram wraps and larger network campaigns can require budgets of €10,000 to €30,000+ including production.

Ireland's operational tram network is the Luas in Dublin. Advertising opportunities are available across its Red and Green Lines, which cover 67 stops and 44.5 km of the capital.

Yes. Campaigns can focus on selected stops or parts of the Red and Green Lines, allowing activity to be planned around areas such as the city centre, Docklands, Tallaght, Sandyford, Cherrywood and other Luas catchments.

Options can include Full Tram Wraps, Tram Sides, Interior Tram Advertising and Luas Stop Advertising. The formats available for a particular campaign depend on current inventory and campaign dates.

Campaigns are generally planned for multiple weeks or longer. The appropriate duration depends on the format, budget, objective and availability, with tram wraps often suited to longer campaign periods.

Booking several weeks in advance allows time to confirm inventory, prepare artwork and coordinate production. Full Tram Wraps require additional lead time because creative specifications, printing and installation need to be completed before launch.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.