We plan tram media across Amsterdam, Rotterdam and The Hague in the Netherlands. A wrap or an interior card travels a fixed route through the centre, past the same stops all day. Frequency comes from the timetable, not from hoping a driver looks up. The route and the vehicle count are written on the proposal. Tell us the dates and the budget, and we will send a site list within 48 hours.
Start Your Dutch Tram Campaign
Tell us your campaign goals and we'll identify the right tram formats, routes and city coverage for your campaign.
The Netherlands runs one of Europe's most established tram cultures, anchored by three major networks. GVB in Amsterdam (the country's largest), RET in Rotterdam, with nine lines across more than 90km, and HTM in The Hague. Between Rotterdam, The Hague and Zoetermeer, the RandstadRail tram-train network alone carries around 125,000 passengers a day.
Dutch trams run through the heart of each city, past Amsterdam Centraal, along Rotterdam's Erasmusbrug, and through The Hague's main stations. That combination of central routing, frequent stops and genuine daily ridership makes tram advertising in the Netherlands one of the most consistent ways to build visibility across Dutch cities.
Trams run through the heart of Amsterdam, Rotterdam and The Hague, carrying campaigns past stations, landmarks and busy streets every day.
Tram advertising in the Netherlands runs through three separate networks, GVB, RET and HTM, each with its own access and booking process. We manage this directly, so a campaign can run in a single city or combine networks for wider coverage without separate negotiations for each.
Our approach is to match format to the brief and the city, a full wrap for landmark visibility on a route like Amsterdam Centraal or Rotterdam's Erasmusbrug, interior and stop level placements for sustained frequency along a specific line. Every campaign is planned around where a brand's audience actually travels, to keep exposure concentrated exactly where it counts.
Campaigns can be targeted by network, specific lines, individual stops and surrounding areas, from single stops to selected line sections or full coverage across Amsterdam, Rotterdam and The Hague, including Amsterdam Centraal, Rotterdam Centraal, the Erasmusbrug corridor, and The Hague Centraal and Hollands Spoor.
Dutch coverage across Amsterdam, Rotterdam and The Hague
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Netherlands offers a range of tram media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A full tram wrap on the inner-city routes of Amsterdam and Rotterdam carries the brand through the pedestrian streets of the Netherlands for the length of the lease.
A tram wrap in the Netherlands travels through streets where people are walking as well as driving. The vehicle is the site, and the route keeps it in the busiest pedestrian districts all day.
Perforated tram window graphics on the Netherlands's busiest city-centre routes keep the brand on the outside and the view clear for passengers.
Tram window advertising in the Netherlands gives the street a continuous brand layer while passengers still see out. It holds a presence on the route for the length of the lease.
Tram interior panels in the Netherlands are read by people who are already on board, for the length of a city-centre ride.
Tram interior advertising in the Netherlands stays with regular riders for the length of the trip. It suits service and product messages that need a minute of attention, not a passing glance.
Explore additional solutions for every campaign objective.
Where trams are booked
Open a country brief for trams pricing, sample sites, and market notes.
© CS Digital MediaCosts vary considerably by format and network. A full tram wrap can cost around €20,000 to €25,000+, depending on the city and campaign length. Get in touch with OOH Global to discuss your campaign and get a tailored quote.
Yes. Each city runs its own network, GVB, RET and HTM, so access is coordinated separately for each, but a single campaign can combine all three for consistent, wider Dutch coverage.
A full wrap covers the entire exterior of the vehicle, visible from every angle. Tram sides cover just the side panels, offering strong visibility at a smaller scale and typically a lower cost than a full wrap.
Campaign duration depends on the city and format. Amsterdam offers full tram wraps from four weeks up to one year, while other networks provide their own booking periods and fleet availability.
The main advertising opportunities are on tram networks in Amsterdam, The Hague and Rotterdam, including routes extending into surrounding districts and municipalities. Available vehicles and formats differ by network.
Yes. Tram networks extend beyond central districts into residential, business and suburban areas. The Hague network, for example, reaches Delft, Rijswijk, Voorburg and Leidschendam, giving campaigns exposure across a wider urban catchment.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
