Taxi advertising through the city centre

Taxi advertising travels through hotels, offices and the airport run. We book rooftop panels, door sides and full wraps across a fleet, and the proposal shows which districts that fleet covers. Share the city and the dates, and a plan comes back within 48 hours. The cab is moving, so the creative has to be readable in a few seconds by someone on the pavement. We flag a tight date in the first reply.

Fleet routes, or a single rank?

Rooftops and full wraps move through hotels, offices and the airport run. The proposal lists the districts.

So we can route your brief to the right regional specialist for your campaign.

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Taxi advertising in London, in the United Kingdom: three Sunday Riley taxis stand before a white building and the London Eye.

Moving media for the CBD

Taxis reach business travellers, hotel guests and city-centre commuters between meetings. We book rooftop networks, full wraps, side panels or seatback screens.

Format Specifications

Taxi advertising moves with the fleet. Digital tops can be held to a district and a time of day. Wraps and sides stay on the vehicle for the lease.

Typical formats
GPS rooftop screens, side panels, full vehicle wraps and interior screens
Locations
Licensed fleets in city centres, hotel districts and on airport runs
Coverage
A fleet network. Digital tops usually run 1 to 4 weeks. Sides and wraps run 1 to 3 months
Best for
Business audiences, events and airport-route campaigns

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Taxi advertising formatswe plan and book

Every taxi campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.

  • Taxi roof advertising in New York: a yellow taxi sign advertises Billy Elliot the Musical.

    Taxi Tops

    GPS-triggered digital rooftop screens on taxi fleets. Audience or geo-targeted, and dayparted around business hours, event windows or airport arrivals.

  • Taxi advertising in Dubai, in the UAE: a taxi carries a McDonald's door advert reading Wanna go to McDonald's?

    Taxi Sides

    Side-panel wraps on taxi doors. A network-scale format that gets the brand into every corner of the city at pedestrian eye-level.

  • Taxi wrap advertising in London, in the United Kingdom: two taxis wear a colourful Paul Smith wrap on a city street.

    Taxi Full Wrap

    A full exterior wrap. The taxi carries the brand for the lease, including the time it spends on the rank.

  • Taxi interior advertising: a Honda Civic poster is fixed to the back of a seat in front of a passenger.

    Taxi Interior Screens

    Passenger-facing screens, often with sound, for the length of the ride. Useful when the message needs more than a glance.

Where taxis are booked

Available in 7 markets

Open a country brief for taxis pricing, sample sites, and market notes.

Frequently Asked Questions

A few words and one image. The cab is moving, so someone on the pavement has a few seconds to read a rooftop or a side panel. A full wrap can carry a bigger picture. A screen inside the cab can tell a longer story, because the passenger is sitting with it. Send the city and we will say which of those the fleet can actually run.

It is a digital screen on the roof, often triggered by GPS. You buy a share of the fleet for a set number of weeks, usually one to four. Fleet size changes by city: hundreds in a market such as Dubai or London, and several thousand on the largest fleets. The vehicles and the area covered are on the plan.

Yes, on most digital rooftop networks. Delivery can sit on a hotel cluster, an event or the airport road, which is useful for a launch weekend. Side panels and full wraps stay on the vehicle for the whole lease. Send the district and we will say which format can be held there.

There is no single rate. Interior screens are usually the smaller buy. A full wrap is the premium. Fleet size, the format and the number of weeks set the price. Share the city and the budget and we will quote it.

Rooftop screens and interior screens are typically booked for about a month. Side panels and full wraps often run one to three months, long enough for the install to earn its recall. We confirm the minimum once we know the city and the format.

Dense centres, where cabs spend the day between hotels, offices and the airport. We book fleets in London, Paris, Berlin, Tokyo, Hong Kong, Sydney and selected cities in the Middle East. Tell us the city and we will confirm the fleet is live there.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.