Taxi Advertising in the United Kingdom

We plan taxi media across London, Manchester and Birmingham in the UK. Rooftop panels and full wraps move through hotels, offices and the airport run, instead of sitting on one corner. The fleet is booked as routes, not as a single cab. The proposal lists the ranks and the districts the fleet covers. Tell us the dates and the budget, and we will send a site list within 48 hours.

Where should the taxi fleet run in the United Kingdom?

Rooftops and full wraps move through London and Manchester, including the airport run. The proposal lists the ranks and the districts.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.

Taxi advertising in London, in the United Kingdom: three black cabs in red, silver and green geometric wraps are parked outside a matching shopfront.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach UK audiences with taxi media in the places that matter.

Taxi advertising carries a brand through the UK's busiest cities on one of the country's most recognisable vehicles, the black cab, building visibility across an entire city throughout the day.

London's fleet of around 20,800 licensed black cabs delivers genuine scale, with a single branded taxi generating an estimated 8 million impressions a month and more than 75 million a year, supported by strong recall among audiences who have recently seen taxi advertising.

For brands, this brings together a highly visible exterior presence across the city with valuable passenger dwell time inside the vehicle. With an average taxi journey providing more than 25 minutes with a passenger, a single campaign can combine broad city visibility with sustained, close range exposure.

Format Specifications

Taxi advertising in the UK covers rooftop displays, supersides and full wraps on licensed fleets, plus interior formats for a captive passenger. Digital tops can be held to a district.

Typical Format
Classic wrapped taxis, electric wrapped taxis, megasides, supersides, tip seats, branded taxi receipts and interactive taxi advertising
Common Size
Format and vehicle specific, from interior tip seat panels to full exterior taxi wraps
Typical Campaign Duration
Typically planned across several weeks or longer, depending on format, fleet availability and campaign objectives
Best For
Luxury, fashion, finance, technology, entertainment, tourism, hospitality, retail and major brand launches

Taxi Advertising inthe UK with OOH Global

Getting a taxi campaign right means matching the format to the audience. That could mean a full livery wrap for brands looking for scale and visibility, or Tip Seats and branded receipts for something closer and more personal.

We plan taxi advertising across the UK, from London's black cabs to taxi fleets in Manchester, Birmingham, Glasgow and beyond, building a different approach and media plan around each market.

From there, production, placement and timing are managed as one process, helping your campaign stay coordinated, visible and on the road in the right places, whether that's a single wrapped cab or a multi city rollout.

UK coverage across London, Manchester and Birmingham

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Taxi Advertising Formatsin the UK

UK offers a range of taxi media formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Taxi roof advertising in New York: a yellow taxi sign advertises Billy Elliot the Musical.

    Taxi Tops

    GPS-triggered digital rooftop screens on the UK's licensed taxi fleets deliver audience-targeted, dayparted creative across the CBD, hotel and airport zones of London, Manchester and Birmingham.

    Taxi top advertising in the United Kingdom moves with the fleet and can be held to the districts that matter: CBDs, hotels, events, airport runs. Dayparts follow the hours the audience is actually out.

  • Taxi advertising in Dubai, in the UAE: a taxi carries a McDonald's door advert reading Wanna go to McDonald's?

    Taxi Sides

    Side-panel taxi wraps in London, Manchester and Birmingham put UK audiences in daily view of the brand at pedestrian eye level.

    Taxi side advertising in the United Kingdom puts the brand at pedestrian height across the city the fleet covers. A network buy gives scale; a tighter package can sit on one district.

  • Taxi wrap advertising in London, in the United Kingdom: two taxis wear a colourful Paul Smith wrap on a city street.

    Taxi Full Wrap

    A full taxi wrap in the UK takes the whole vehicle, including the rank. Launches in London, Manchester and Birmingham book it when the taxi itself should be the advert.

    A full taxi wrap in the United Kingdom turns the rank into the campaign. It is a launch format: high impact, limited fleet, and visible wherever those vehicles queue and move.

  • Taxi interior advertising: a Honda Civic poster is fixed to the back of a seat in front of a passenger.

    Taxi Interior Screens

    Passenger-facing digital screens in the UK's taxis carry sound-on dwell content for premium categories such as financial services, travel and hospitality.

    Taxi interior screen advertising in the United Kingdom is closer to a short film than a poster. A private cabin, often with sound, gives finance, travel and hospitality time to explain an offer.

Where taxis are booked

Available in 6 markets

Open a country brief for taxis pricing, sample sites, and market notes.

Billboard advertising at Piccadilly Lights in London, in the United Kingdom: a Walkers screen reads No Walkers, no game, with three men on a sofa.© Ocean

Why Advertise on Taxi in the UK?

A Trusted, Recognisable Vehicle
A taxi carries a kind of trust few formats can claim, and the black cab especially is woven into the identity of British cities, giving a brand the benefit of an association people already recognise and feel comfortable with.
Scale and Intimacy in One Campaign
Broad exterior visibility reaches everyone on the street, while tip seats and receipts create a closer, more direct moment with the person inside the cab, giving a single campaign both scale and intimacy.
Precision Down to a Route or Borough
Vehicles and operator networks can be selected down to a specific city, borough or route, letting a campaign concentrate on exactly where a brand's audience is.
From One Business District to a Citywide Push
Campaigns can focus on one business district or extend to a citywide push across several UK cities.

Frequently Asked Questions

Costs vary by format and city. Tip seats and interior formats tend to sit at the more accessible end, while full livery wraps and megaside formats represent a larger investment, particularly on London's black cabs compared with private hire fleets in other cities.

Yes. Taxi and private hire fleets in cities such as Manchester, Birmingham and Glasgow also offer advertising opportunities, allowing brands to run campaigns focused on a single city or across multiple UK regions.

Tip seats and branded receipts offer a lower cost entry point into taxi advertising, since they use interior space rather than a full or partial exterior wrap, making them accessible for smaller or regional campaigns.

The right format depends on what the campaign needs to achieve. Full wraps provide the greatest exterior creative space, Megasides offer substantial side coverage, Supersides work well across larger fleets, and Tip Seats give passengers more time with detailed messaging inside the taxi.

Yes. Interior formats such as Tip Seats can incorporate QR codes, website details and other response mechanisms, giving passengers a direct route from the physical advert to a website, app, offer or campaign experience.

Fleet size should reflect the campaign objective. A smaller number of distinctive fully wrapped taxis can suit launches, events and premium activity, while larger fleets using formats such as Supersides can build repeated visibility across a city.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.