Metro Advertising in Barcelona, Spain

We plan metro advertising in Barcelona around Passeig de Gràcia, Plaça Catalunya and the Eixample. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. Station, line and carriage are itemised on the plan. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Madrid metro, Barcelona, or both?

Platforms and carriage cards in Passeig de Gràcia and Plaça Catalunya cover the ride from the gate to the street. Station and line are itemised on the plan.

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Metro advertising in Spain: a red and blue Pepsi-wrapped train waits at an underground platform.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Barcelona audiences with metro advertising in the places that matter.

Metro Advertising in Barcelona is out of home advertising on the routes people already use. Passeig de Gràcia, Plaça Catalunya and the Eixample hold the street-level and facade inventory a Barcelona launch is judged on. The city also hosts Mobile World Congress each year, which changes what the centre can take that week.

We plan metro advertising around Passeig de Gràcia, Plaça Catalunya and the Eixample. Residents and shoppers on Passeig de Gràcia, visitors through Plaça Catalunya, and the Eixample's daily street traffic. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Metro Advertising in Barcelona is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical metro campaign. The final specification is confirmed on the site.

Typical Format
Station posters, platform and trackside displays, digital screens, passenger information screens, in-train media and full train wraps
Typical Campaign Duration
Standard cycles of around 14 to 30 days, with longer campaigns available on request
Coverage
Metro and urban rail opportunities across Madrid, Barcelona, Valencia, Bilbao, Seville, Málaga, Granada and Palma, with inventory and formats varying by local network
Best For
Technology, finance, fashion, beauty, retail, entertainment, tourism and major brand launches

Metro Advertising inBarcelona with OOH Global

Choosing the right metro placement in Barcelona starts with who the campaign needs to reach and where those people move through the day. Passeig de Gràcia, Plaça Catalunya and the Eixample are the environments we shortlist against first.

Mobile World Congress in late February and early March fills the centre first. Summer visitor peaks on Passeig de Gràcia follow. Book the Congress window as soon as the dates are public. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Barcelona coverage around Passeig de Gràcia, Plaça Catalunya and the Eixample

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Metro Advertising Formatsin Barcelona

Barcelona offers a range of metro formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    Full Wrap in Barcelona are booked around Passeig de Gràcia, Plaça Catalunya and the Eixample. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A full metro wrap in Barcelona puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Interior Advertising in Barcelona are booked around Passeig de Gràcia, Plaça Catalunya and the Eixample. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Metro interior advertising in Barcelona has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Platform Advertising in Barcelona are booked around Passeig de Gràcia, Plaça Catalunya and the Eixample. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Platform advertising in Barcelona compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.

Where metro is booked in Spain

Available in 1 city

Open a city brief for metro pricing, sample sites, and market notes.

Digital out-of-home advertising in a Spanish airport: a tall Samsung Galaxy S25 Ultra screen stands in a busy terminal.© Exterior Plus

Why Advertise on the Metro in Barcelona?

Reach the busiest corridors in Barcelona
The metro sites we shortlist sit on routes around Passeig de Gràcia, Plaça Catalunya and the Eixample, where the audience already travels.
Plan against a real audience
Residents and shoppers on Passeig de Gràcia, visitors through Plaça Catalunya, and the Eixample's daily street traffic. That is the movement the plan is built around.
Book around the dates that matter
Mobile World Congress in late February and early March fills the centre first. Summer visitor peaks on Passeig de Gràcia follow. Book the Congress window as soon as the dates are public.
Delivered under one team
Site selection, permits, production, install and day-one checks for metro advertising in Barcelona run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Passeig de Gràcia, Plaça Catalunya and the Eixample sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available metro sites around Passeig de Gràcia, Plaça Catalunya and the Eixample, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard metro campaigns in Barcelona can go live in three to four weeks. Mobile World Congress in late February and early March fills the centre first. Summer visitor peaks on Passeig de Gràcia follow. Book the Congress window as soon as the dates are public.

Most metro campaigns in Barcelona run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Residents and shoppers on Passeig de Gràcia, visitors through Plaça Catalunya, and the Eixample's daily street traffic. Sites around Passeig de Gràcia, Plaça Catalunya and the Eixample are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where metro is booked

Available in 11 markets

Open a country brief for metro pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.