Full-funnel outdoor
From a harbour facing LED screen for reach to smaller promenade panels for frequency, we plan formats that build on each other across Hong Kong.
Facing the harbour in Tsim Sha Tsui
Tsim Sha Tsui sits on the Kowloon side of Victoria Harbour, where the Star Ferry has carried passengers to Hong Kong Island since 1888 and the promenade fills with visitors watching the skyline every evening. LED facades along Nathan Road and Victoria Dockside put a campaign in front of that mix of tourists, commuters and shoppers, day and night.
A screen on the Tsim Sha Tsui waterfront?
The harbour is why people stop. Tell us the weeks and we will see which sites face the water.
Why the world'sbiggest brands chooseTsim Sha Tsui
Tsim Sha Tsui works because it sits at a genuine crossing point. The Star Ferry has linked Kowloon to Hong Kong Island since 1888, the promenade draws people out for the harbour view every evening, and Nathan Road funnels shoppers past facade after facade. Screens here reach a mix that few single sites in Hong Kong can match: overseas visitors, cross harbour commuters and residents doing their evening walk, all within the same stretch of waterfront. Daily traffic through the area, pedestrians and vehicles combined, is measured at well over 200,000.
1888
Star Ferry founded
The Star Ferry has crossed Victoria Harbour between Tsim Sha Tsui and Central since 1888, one of the world's oldest working ferry services.
13.4m x 71m
H Zentre LED facade
The outdoor LED screen at Victoria Dockside's H Zentre is one of the largest facades on the promenade, with daily traffic measured at over 200,000.
200,000+
Weekend crowd, Star House screen
The LED screen at Star House, next to the Star Ferry pier, is visible to more than 200,000 people on a typical peak weekend.
Global viralreach
A skyline backdrop this recognisable is exactly what visitors photograph and share, so a well-placed screen here travels through personal social feeds long after someone has left the promenade.
Tsim Sha Tsui Site specifications
- Format
- Outdoor LED facade (H Zentre, Victoria Dockside)
- Screen size
- 13.4m high x 71m wide
- Typical booking unit
- 10 to 15 second spot in a shared loop, booked by day or week
- Environment
- Outdoor, facing Victoria Harbour and the Tsim Sha Tsui promenade
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Why Brands ChooseOOH Global forIconic Sites
Hong Kong's harbour front reaches a genuinely international audience without any translation needed. Millions of visitors arrive through Hong Kong International Airport each year on their way to exactly this stretch of waterfront, and airport advertising in the arrivals halls is often the first message they see before a Tsim Sha Tsui screen becomes the second. Booking both together is how a repeat visitor ends up seeing a brand more than once in a single trip.
A Global stagefor your brand
Planning outdoor media across Hong Kong means weighing harbour front impact against transit reach in Kowloon and Hong Kong Island. We book Tsim Sha Tsui alongside MTR, tram and billboard formats elsewhere in the territory, so a harbour facing screen supports a campaign rather than running in isolation.
From a harbour facing LED screen for reach to smaller promenade panels for frequency, we plan formats that build on each other across Hong Kong.
Brief to booking
We handle site selection, artwork specs and scheduling so a Tsim Sha Tsui booking can go live within weeks.
Market-fluent buys
Two decades buying media across Kowloon and Hong Kong Island means we know which harbour front sites deliver on their footfall claims.
Creative that fits
We adapt artwork to each screen's exact dimensions and loop length, so a Tsim Sha Tsui spot reads clearly from the promenade and the water.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Cost depends on which screen, loop length and time of year. Facade sites like the LED display at H Zentre are priced by day or week rather than a flat rate, and the busier the site's measured daily traffic, the higher the rate tends to be. We'll put a specific quote together once we know your campaign dates and creative length, rather than quoting a district average that may not reflect the site you actually want.
It depends on your audience. The H Zentre screen at Victoria Dockside is the largest facade on the promenade and reaches over 200,000 people daily. The Star House screen, right by the Star Ferry pier, catches ferry passengers and tourists heading to the waterfront specifically. We usually recommend one or the other based on whether you want broad daily reach or a tourist heavy, harbour facing audience.
Yes. The Star Ferry has run between Tsim Sha Tsui and Central since 1888 and remains a working commuter route as well as a tourist journey, so screens near the pier reach both groups in the same sightline. It is one of the few advertising locations in Hong Kong where a local commuter and a first time visitor are looking at the same screen for entirely different reasons.
Most facade screens run on a shared loop booked by the day or week, which suits campaigns that want a defined start and end date. Some sites also support longer static bookings for brand presence over a full season. Tell us your campaign length and we'll match it to a site that supports that exact commitment, rather than pushing you into a longer minimum than you need.
Yes. Harbour views, evening promenade crowds and Nathan Road retail traffic mean a launch here gets seen by people already out and paying attention, rather than by commuters with their heads down. It is also one of the more photographed backdrops in Hong Kong, so a well-designed campaign can travel in visitor photos beyond the people who saw the screen. Send us your dates and we will check what is open.
Yes, and this is one of its main strengths. Tsim Sha Tsui sits directly on a route many visitors take between the airport, their hotel and the harbour front, so campaigns here reach an international audience without relying on a single language or local media habit. Creative that works visually, rather than depending on dense text, tends to perform best across this mixed audience.