Full-funnel outdoor
From Sogo's LED wall for awareness to smaller street-level panels for reminder frequency, we plan formats that work together across Hong Kong.
Advertising at the centre of Causeway Bay
Causeway Bay is where Hong Kong shops hardest, a strip of department stores and flagship fashion outlets built around Sogo's 72 by 19 metre LED wall, switched on in 2017 as one of the largest screens of its kind in Asia. Trams have run through the district since 1904, and MTR exits feed shoppers past facade after facade from morning until late at night.
The LED wall in Causeway Bay?
It sits on one of Hong Kong's busiest shopping corners. Share the dates and the spot length.
Why the world'sbiggest brands chooseCauseway Bay
Causeway Bay works because the audience never really thins out. Sogo's LED wall gives a campaign scale that few Hong Kong screens can match, the Hysan Avenue corridor alone measures over 6.2 million pedestrians a month, and Hong Kong Tramways still runs its historic double decker fleet straight through the district. Put together, it is one of the most consistently busy advertising environments in the territory. The LED wall itself runs at a resolution of 7,168 by 1,920 pixels.
72m x 19m
Sogo LED wall
One of the largest single LED displays in Asia Pacific, switched on above Sogo department store in 2017.
1904
Trams still running
Hong Kong Tramways has run through Causeway Bay since 1904 and now operates the world's largest double decker tram fleet in service.
6.2M+
Monthly footfall, Hysan Avenue
A single measured billboard site on Hysan Avenue records more than 6.2 million pedestrians a month.
Global viralreach
A campaign on Asia's biggest department store screen is exactly the kind of shot visitors post to social media, extending reach well past the shoppers standing in front of it.
Causeway Bay Site specifications
- Format
- Full colour outdoor LED wall (Sogo, Causeway Bay)
- Screen size
- 72m wide x 19m high, approx. 1,400 sqm
- Typical booking unit
- 10 to 15 second loop, 2 week minimum campaign
- Environment
- Outdoor, facing Hennessy Road at Sogo department store
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Why Brands ChooseOOH Global forIconic Sites
Hong Kong built its outdoor advertising industry around density. In a territory where more people live and shop within a few square kilometres than almost anywhere else, brands buy vertical space, building wraps, LED facades and tram sides, rather than the roadside billboards common elsewhere. Regulation is tight and premium sites like Sogo's screen rarely come free, so campaigns here tend to book early and run tightly scripted creative loops.
A Global stagefor your brand
Hong Kong rewards a media plan that mixes formats, harbour side video, tram advertising that moves through Causeway Bay all day, and static panels near MTR exits. We plan and book space across the territory, from Kowloon to Hong Kong Island, so a Causeway Bay screen works as part of a wider campaign.
From Sogo's LED wall for awareness to smaller street-level panels for reminder frequency, we plan formats that work together across Hong Kong.
Brief to booking
We handle site selection, artwork specs and scheduling so a Causeway Bay booking can be live within weeks, not months.
Market-fluent buys
Two decades of buying media across Hong Kong Island and Kowloon means we know which sites over-promise on footfall and which genuinely deliver.
Creative that fits
We adapt artwork to each screen's real aspect ratio and loop length, so a Causeway Bay LED spot never looks like an afterthought.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on loop length, time of day and campaign duration, but a two week slot on Sogo's LED wall typically runs from the tens of thousands of Hong Kong dollars up towards HK$400,000 at peak times. Shorter programmatic digital out of home bookings in the district start much lower, from around HK$30,000. Our team can put together a quote once we know your creative length and preferred dates. Because inventory on Asia's largest department store screen is limited, we recommend booking at least a few weeks ahead.
The screen measures roughly 72 metres wide by 19 metres high, close to 1,400 square metres of display, running at a resolution of 7,168 by 1,920 pixels. It was switched on in 2017 using Mitsubishi Electric's Diamond Vision technology and remains one of the largest single LED walls in the Asia Pacific region. At that size it reads from across the Hennessy Road and Yee Wo Street junction, as well as from the pavement beneath it.
Causeway Bay is one of the busiest shopping districts in Hong Kong, and the Sogo crossing sees crowds in the hundreds of thousands on a typical weekend. A single billboard site on nearby Hysan Avenue is independently measured at more than 6.2 million pedestrians a month. Exact numbers vary by site and day, which is why we walk clients through footfall data for the specific screen or panel we're proposing rather than a district average.
Both are possible. Programmatic digital out of home slots can run for a few days at a time, which suits product launches or short promotions. The Sogo LED wall and similar premium sites usually have a minimum booking of around two weeks because of production and scheduling. We'll tell you honestly which option suits your budget and timeline before you commit.
Yes. Causeway Bay carries some of the highest retail rents in the world, and the mix of department stores, flagship fashion outlets and mall entrances draws a shopper who is already in a buying mindset. It is a strong fit for fashion, beauty, F&B and consumer electronics campaigns that want visibility right where people decide what to buy next, rather than passive commuter reach.
Yes. Hong Kong Tramways has operated through Causeway Bay since 1904 and now runs the largest fleet of double decker trams still in service anywhere in the world. Full tram wraps and side panels move slowly through the district all day, giving a different kind of exposure to the fixed LED screens, repeated passes rather than a single loop, and a good complement to a Sogo or Hennessy Road booking.