Billboard Advertising in Saudi Arabia

We plan billboards across Riyadh, Jeddah and Dammam in Saudi Arabia. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a site list within 48 hours.

Ready to go live with billboards in Saudi Arabia?

Riyadh and Jeddah are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.

Digital billboard advertising in Saudi Arabia: a large screen shows a Dior portrait of a woman in black.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Saudi audiences with billboards in the places that matter.

Billboard advertising in Saudi Arabia is expanding alongside Vision 2030, rapid urban development and continued investment in infrastructure and commercial districts. Riyadh and Jeddah are key billboard markets, with further opportunities across Dammam, Al Khobar, Makkah and other Saudi cities. Brands can access roadside billboards, large format displays and digital screens across major traffic corridors and commercial areas, depending on local inventory.

Format Specifications

Billboard advertising in Saudi Arabia is expanding alongside Vision 2030, rapid urban development and continued investment in infrastructure and commercial districts. Riyadh and Jeddah are key billboard markets, with further opportunities across Dammam, Al Khobar, Makkah and other Saudi cities.

Typical Format
Hoardings, roadside billboards, bridge media, towers & large-format screens
Common Size
6m × 3m, 12m × 4m, custom large formats
Typical Campaign Duration
2 weeks+, depending on site, format and availability
Best For
Real Estate, Automotive, Luxury & Retail, Government, Tourism, product launches

Billboard Advertising inSaudi Arabia with OOH Global

Our experience delivering OOH campaigns across Riyadh, Jeddah and Dammam gives us first hand insight into planning billboard campaigns in Saudi Arabia.

We use that experience to understand where audiences move, which roads and districts matter, what surrounds each site and which formats fit the campaign objective. We support our planning with market research and available audience measurement, including impressions, reach and frequency. Current Saudi OOH measurement covers 9,500+ advertising faces across 24 formats, giving us further data to assess locations and campaign coverage.

Kingdom-wide billboard access across Riyadh, Jeddah, Dammam, Makkah and beyond

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Backed by research-led media planning and local market expertise

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Billboard Advertising Formatsin Saudi Arabia

Saudi Arabia offers a range of billboards formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Billboard advertising in Dubai, in the UAE: a single-pole board for California Residences by Infracorp stands before the skyline.

    Unipoles

    Unipoles are the anchor billboard format on Saudi Arabia's arterial routes and highway approaches. Sites around Riyadh and Jeddah carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.

    Unipole advertising in Saudi Arabia is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.

  • Bridge banner advertising: a Komatsu and Williams Racing banner runs along a highway overpass above traffic.

    Bridge Banners

    Bridge banners around Riyadh and Jeddah deliver head-on visibility to peak commuter traffic. In Saudi Arabia, they anchor launches on the busiest gateway crossings and airport approach routes.

    Bridge banner advertising in Saudi Arabia pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.

  • Hoarding advertising in the UAE: a long roadside Talabat board reads UAE's largest menu and Order from 18,000+ restaurants, with glass towers behind it.

    Hoardings

    Hoardings line construction perimeters, retail frontages and airport landside routes across Riyadh, Jeddah and Dammam. Their pedestrian-scale proximity keeps Saudi Arabia launches in view of both drivers and walkers at high frequency.

    Hoarding advertising in Saudi Arabia rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.

  • Building banner advertising: Samsung Galaxy S7 edge banners cover the glass facade of a tower above a busy pavement.

    Building Banners

    Building banners on commercial and retail facades in Riyadh and Jeddah hold a neighbourhood for the length of the flight. In Saudi Arabia they are booked when a launch needs scale, not just a roadside face.

    Building banner advertising in Saudi Arabia ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.

  • Bridge banner advertising in London: a blue railway bridge painted with Camden Town spans a shopping street.

    Gantries

    Gantry sites span the full width of highways around Riyadh and Jeddah, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in Saudi Arabia.

    Gantry advertising in Saudi Arabia is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.

  • Airport advertising at Singapore Changi Airport: travellers pass a wide Breitling banner above immigration.

    Static Billboards

    Static billboards on the busiest arterial routes across Riyadh, Jeddah and Dammam carry the consistent, always-on presence a campaign in Saudi Arabia is built around.

    Static billboard advertising in Saudi Arabia is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.

  • Backlit billboard advertising: a Marriott Marquis screen shows Harrison Ford for Star Wars: The Force Awakens, dated December 18, with an Invicta shop below.

    Backlit Posters

    Backlit posters on retail streets, transit stops and mall approaches across Riyadh, Jeddah and Dammam keep creative crisp long after dark. A dependable format for evening-heavy environments in Saudi Arabia.

    Backlit poster advertising in Saudi Arabia is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.

Digital billboard advertising in Saudi Arabia: pedestrians pass tall screens and building wraps carrying Arabic advertising.

Why Advertise on Billboard Advertising in Saudi Arabia?

Reach the busiest corridors in Saudi Arabia
The billboards sites we shortlist in Riyadh, Jeddah and Dammam sit on routes Saudi audiences already travel.
Plan across multiple cities
From single-city launches through to multi-market roll-outs across Saudi Arabia, plans are shaped by audience, coverage and campaign objective.
Combine formats for scale and frequency
Billboard Advertising in Saudi Arabia pairs naturally with roadside, digital and transit media to build the sequence a launch needs from awareness through to recall.
Delivered under one team
Site selection, permits, production, install, day-one QA and reporting for billboards in Saudi Arabia are managed under a single team from brief to launch.

Frequently Asked Questions

Costs depend on the city, location, billboard format, size and campaign duration. Premium roads and high demand locations typically cost more. We can provide pricing based on your campaign brief and current media availability.

The main options include static, digital and front-lit billboards. Available formats and specifications vary by city, road and individual advertising site.

Billboard opportunities are available across Riyadh, Jeddah, Dammam and other Saudi cities. Placements can include major highways, arterial roads, commercial districts and routes around key business, retail and leisure destinations.

Campaigns can commonly run for two weeks or longer, depending on the billboard and location. The right duration depends on your objectives, budget, required reach and whether the campaign covers one or multiple cities.

Yes. International brands can advertise in Saudi Arabia, subject to local advertising requirements and creative approvals. These should be considered early when planning artwork and campaign timelines.

Yes. Billboard campaigns can be planned across multiple Saudi cities. We can develop a multi-city media plan based on your target audience, priority markets, budget and campaign objectives.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.