We plan billboards across Sydney, Melbourne and Brisbane in Australia. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a site list within 48 hours.
Ready to go live with billboards in Australia?
Sydney and Melbourne are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.
Build brand visibility across Sydney, Melbourne, Brisbane, Perth, Adelaide and major regional markets with high-impact billboard placements.
Billboard advertising in Australia gives brands access to large-format sites across major roads, city centres, commuter corridors and other high-traffic locations.
With 20+ years of experience in Billboard advertising, OOH Global helps brands plan and deliver billboard advertising campaigns across Australia.
Billboards are a well-established part of Australia's outdoor media landscape. They give brands a strong presence along major roads, commuter routes, commercial areas and key urban locations.
Choosing the right billboard starts with understanding who the campaign needs to reach and where those audiences travel.
OOH Global helps brands plan billboard campaigns across Australia. Our team reviews available sites based on location, visibility, audience movement, campaign objectives and budget.
We can support campaigns in individual cities or create a wider network of placements across several Australian markets. This can include metropolitan and regional locations, depending on the campaign brief.
Our support can cover identifying suitable billboard locations, reviewing available formats and campaign periods, planning placements around target audiences, comparing media options and budgets, coordinating bookings with media owners, supporting creative specifications and delivery, and managing campaign implementation.
Nationwide visibility across Sydney, Melbourne, Brisbane, Perth, and Adelaide
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters, motorists, and metro audiences across Australia's busiest roads
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Australia offers a range of billboards formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Unipoles are the anchor billboard format on Australia's arterial routes and highway approaches. Sites around Sydney and Melbourne carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.
Unipole advertising in Australia is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.
Bridge banners around Sydney and Melbourne deliver head-on visibility to peak commuter traffic. In Australia, they anchor launches on the busiest gateway crossings and airport approach routes.
Bridge banner advertising in Australia pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.
Hoardings line construction perimeters, retail frontages and airport landside routes across Sydney, Melbourne and Brisbane. Their pedestrian-scale proximity keeps Australia launches in view of both drivers and walkers at high frequency.
Hoarding advertising in Australia rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.
Building banners on commercial and retail facades in Sydney and Melbourne hold a neighbourhood for the length of the flight. In Australia they are booked when a launch needs scale, not just a roadside face.
Building banner advertising in Australia ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.
Gantry sites span the full width of highways around Sydney and Melbourne, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in Australia.
Gantry advertising in Australia is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.
Static billboards on the busiest arterial routes across Sydney, Melbourne and Brisbane carry the consistent, always-on presence a campaign in Australia is built around.
Static billboard advertising in Australia is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.
Backlit posters on retail streets, transit stops and mall approaches across Sydney, Melbourne and Brisbane keep creative crisp long after dark. A dependable format for evening-heavy environments in Australia.
Backlit poster advertising in Australia is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.
Explore additional solutions for every campaign objective.
Where billboards are booked
Open a country brief for billboards pricing, sample sites, and market notes.
Costs vary by city, location, format, campaign duration and media owner. Regional static sites can start from around AUD $1,000 per four-week period, while premium metropolitan and landmark sites can cost tens of thousands of dollars or more. OOH Global can provide current availability and pricing based on your campaign brief.
Many static campaigns are booked for a four-week period. Digital campaigns can offer greater flexibility, depending on the media owner and screen network. The best campaign length depends on the objective, audience, location, budget and available inventory.
Yes. International brands can run billboard campaigns in Australia, subject to local advertising requirements, site availability and creative approvals. The OOH industry operates alongside Australian advertising codes, regulations and media-owner requirements.
Yes. Campaigns can be planned across multiple metropolitan and regional markets. A multi-city campaign can help brands build consistent visibility across key markets, while a local campaign can concentrate investment around a particular city, suburb or trading area.
Send us the cities, the kind of site you want, your dates and your budget. We check static and digital availability and send a proposal with the cost. A full brief is typically answered within 48 hours.
Allow several weeks for a standard four-week static booking, and longer for Christmas, summer and major city events. Premium sites in Sydney and Melbourne are held first. Share your dates and we will confirm what is still open.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
