We plan billboards across Dublin, Cork and Galway in Ireland. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a site list within 48 hours.
Ready to go live with billboards in Ireland?
Dublin and Cork are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.
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Ireland's billboard market gives advertisers access to major urban centres, regional cities and roadside audiences through an established large format network. Dublin offers the greatest concentration of opportunities, supported by Cork, Galway, Limerick and Waterford, with coverage extending into suburban and regional locations across the country.
With billboard advertising in Ireland, brands can concentrate their presence around high value city routes, reach audiences travelling between commercial and residential areas, or build coordinated visibility across several markets. This gives advertisers clear scope to shape campaigns around where their audiences live, work and travel.
With 20+ years of experience in billboard advertising, OOH Global helps brands plan and deliver billboard campaigns across Ireland.
Digital and 3D billboards in Ireland typically run 8 to 10 second spots within a shared loop, using high resolution printed artwork, with illuminated formats extending visibility after dark. Sites span Dublin, Cork, Galway, Limerick, Waterford and other key urban and regional locations, from individual landmark placements to coordinated campaigns across multiple Irish markets.
We bring local market knowledge and international campaign expertise to billboard advertising in Ireland. We plan around how audiences move through Dublin, Cork, Galway and other priority markets, using available audience data, traffic insights and location intelligence to guide site selection.
Our expert billboard media planners provide access to suitable inventory across established and premium roadside locations, while managing availability, media specifications and relevant planning requirements. Every campaign is shaped around a clear objective, whether that means building national awareness, establishing a stronger city presence, supporting a launch or reaching audiences around specific commercial and commuter routes.
Irish coverage across Dublin, Cork and Galway
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Ireland offers a range of billboards formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Unipoles are the anchor billboard format on Ireland's arterial routes and highway approaches. Sites around Dublin and Cork carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.
Unipole advertising in Ireland is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.
Bridge banners around Dublin and Cork deliver head-on visibility to peak commuter traffic. In Ireland, they anchor launches on the busiest gateway crossings and airport approach routes.
Bridge banner advertising in Ireland pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.
Hoardings line construction perimeters, retail frontages and airport landside routes across Dublin, Cork and Galway. Their pedestrian-scale proximity keeps Ireland launches in view of both drivers and walkers at high frequency.
Hoarding advertising in Ireland rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.
Building banners on commercial and retail facades in Dublin and Cork hold a neighbourhood for the length of the flight. In Ireland they are booked when a launch needs scale, not just a roadside face.
Building banner advertising in Ireland ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.
Gantry sites span the full width of highways around Dublin and Cork, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in Ireland.
Gantry advertising in Ireland is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.
Static billboards on the busiest arterial routes across Dublin, Cork and Galway carry the consistent, always-on presence a campaign in Ireland is built around.
Static billboard advertising in Ireland is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.
Backlit posters on retail streets, transit stops and mall approaches across Dublin, Cork and Galway keep creative crisp long after dark. A dependable format for evening-heavy environments in Ireland.
Backlit poster advertising in Ireland is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.
Explore additional solutions for every campaign objective.
Where billboards are booked
Open a country brief for billboards pricing, sample sites, and market notes.
© JCDecauxBillboard advertising in Ireland can cost around €1,500 to €3,500 per site for a two week campaign for standard large format placements. Premium digital billboards can range from approximately €7,000 to more, depending on the screen and campaign. Final costs vary by location, format, campaign length, production and availability.
Dublin offers the largest concentration of billboard opportunities, particularly along major arterial roads, commuter corridors and city approaches. Cork, Galway, Limerick and Waterford also provide strong options for reaching regional urban audiences.
Many traditional billboard campaigns are planned around two week posting cycles, although campaign periods can vary by format and site. Longer campaigns can help build repeated exposure among regular commuters and local audiences.
Available formats include 48 Sheet, 96 Sheet and 240 Sheet billboards, Europanels, illuminated large format sites and digital billboards. Specialist digital creative, including 3D anamorphic executions, can also be explored for suitable screens.
Yes. Billboard sites are subject to Irish planning and advertising regulations, with requirements varying by local authority and location. Campaign creative must also meet the technical and content requirements applicable to the selected site. We help manage these requirements as part of campaign planning.
Planning four to eight weeks ahead is useful for most campaigns, particularly when targeting specific dates or premium locations. Major launches and campaigns requiring production or specialist creative should be planned earlier.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
