We plan bus media across Dublin, Cork and Galway in Ireland. A route buy puts the advert on buses people already take to work. Sides, rears and interior cards repeat the message across the week. The proposal names the routes, the depots and how many vehicles carry the advert on a normal weekday. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which bus routes should carry this in Ireland?
Sides, rears and interior cards in Dublin and Cork repeat the message across the week. The proposal names the routes and the depots.
Bus advertising gives brands access to audiences across Ireland's cities, commuter routes and regional connections. In Dublin alone, a fleet of 1,100+ buses operates across 130+ routes, carrying over 165 million passengers in 2025 and around 500,000 customers on a typical weekday. This creates substantial daily exposure across the capital.
Campaigns can be planned around where your audience lives, works, shops and travels. Bus advertising in Ireland can focus on selected routes, neighbourhoods, commuter corridors and city centres, or extend beyond Dublin into Cork, Galway, Limerick, Waterford and other regional markets.
With 20+ years of experience in bus advertising, OOH Global helps brands plan and deliver bus campaigns across Ireland.
Bus campaigns in Ireland use printed panels and specialist vinyl for exterior formats, full and partial wraps, printed interior advertising and digital creative where screens are available, targeted geographically by city, route, depot and operating area. Sites span Dublin, Cork, Galway, Limerick, Waterford and regional bus routes, with individual routes, city wide networks, regional markets or multi city campaigns available.
Planning an effective bus campaign starts with understanding where your audience travels and which routes, operating areas and formats provide the right coverage. We use campaign objectives, audience movement and geographic priorities to shape activity across Dublin and regional markets including Cork, Galway, Limerick and Waterford.
Our expert team manages the process from initial planning through to launch. This includes route and area selection, current fleet availability, format recommendations, media booking, artwork specifications and production coordination. Whether you need a focused city campaign or broader bus advertising in Ireland, we bring each stage together through one experienced team.
Irish coverage across Dublin, Cork and Galway
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Ireland offers a range of bus media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full bus wraps on Ireland's premium routes own the route and deliver route-wide frequency across Dublin, Cork and Galway.
A bus wrap in Ireland owns the route. The vehicle is seen along the road and again at every stop, which is a lot of repeat on a busy corridor.
Bus-side panels across Ireland's network put the brand at eye level on the streets of Dublin, Cork and Galway. Retail and category campaigns leave them up for the whole flight.
Bus side advertising in Ireland is the network workhorse: long panels at eye level, strong at lights and stops, and easy to weight towards the districts you care about.
Bus-rear panels in Ireland deliver head-on visibility to drivers in stop-start city traffic. One of the highest-attention formats in the transit mix.
Daily repeat sightings build the recall that drives action, whether that's a showroom visit, a test drive or a brand switch.
Interior bus panels and digital screens across Ireland carry long-dwell messaging for the length of the journey.
Bus interior advertising in Ireland uses journey time. Passengers are seated and the trip is long enough for product and service copy that a roadside site would rush.
Explore additional solutions for every campaign objective.
Where buses are booked
Open a country brief for buses pricing, sample sites, and market notes.
© JCDecauxCosts depend on the format, number of buses, campaign duration and geographic coverage. Smaller campaigns can start from around €1,000 to €3,000+, while larger fleet campaigns, premium exterior formats and full bus wraps can require budgets of €10,000 to €30,000+.
Dublin offers the largest concentration of bus advertising opportunities. Campaigns can also run across bus services in Cork, Galway, Limerick, Waterford and regional markets, subject to the selected format and fleet coverage.
Yes. Campaigns can be planned around routes, operating areas and fleet coverage to increase exposure within priority parts of Dublin. This can help brands focus activity around particular residential catchments, commercial districts or commuter corridors.
Campaign length depends on the format and objective, but exterior bus advertising commonly runs for several weeks or longer. Longer campaigns can provide repeated exposure as buses continue operating across their regular service areas.
T Sides and Supersides are suited to broad street visibility, while rear panels are useful for reaching motorists and road users. Full wraps suit major launches and high impact campaigns, while interior advertising gives passengers longer to engage with the message.
Allow time for route and fleet planning, media availability, artwork approval, printing and installation. Booking several weeks ahead is advisable, with additional lead time for full wraps, larger campaigns and activity around high demand periods.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
