Ireland's street furniture inventory is spread across different formats, networks and cities, so campaign planning starts with identifying the sites that match the required audience and geographic coverage. For Dublin, this could mean building density across commuter routes, retail districts and neighbourhood catchments. Regional campaigns can be structured around available inventory in Cork, Galway, Limerick, Waterford and other priority markets.
At OOH Global, we manage site selection, live availability, 14 day posting cycles where applicable, artwork requirements, production and media booking. Digital street furniture can also use timed or contextual creative where supported, with campaign verification in place to keep the street furniture advertising campaign on schedule and running as planned.