We plan digital OOH across Dublin, Cork and Galway in Ireland. A screen can carry a different advert in the morning and the evening, which is the point of buying digital rather than a printed face. We confirm the loop before anything goes live. The loop length is agreed before the first day. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the DOOH loop run in Ireland?
A screen in Dublin and Cork can carry a different advert in the morning and the evening. We agree the loop length before the first day.
© Global
Digital out of home has moved from a growing trend to the default choice in Ireland, now accounting for over 40% of total outdoor advertising spend. Screens now sit across every part of daily life in Ireland, from large format roadside sites on the approaches into Dublin, to on street panels along Henry Street and Mary Street, to digital displays inside the country's busiest shopping centres.
For brands, DOOH advertising in Ireland is a growing opportunity to dominate the market through creative that adjusts by time of day, campaigns that launch in days rather than weeks, and reach that scales from a focused local placement to a genuine national presence.
With 20+ years of experience in outdoor advertising, OOH Global helps brands plan and deliver DOOH campaigns across Ireland.
DOOH screens in Ireland range from small digital panels to large format roadside sites, running static, motion and dynamic creative in roughly 6 to 10 second spots. Targeting can use location, time of day, audience, weather and contextual signals, with inventory spanning roadside, rail, Luas, retail, shopping centres, city centres and major Irish airports.
Access to Ireland's DOOH network runs through a small number of media owners, so we work directly with them to place a campaign correctly from the outset. Creative and scheduling are built around how each individual network operates, whether that's a landmark roadside site or a retail display, and every campaign handles data to Irish and EU standards throughout.
As a campaign scales from a single city to national coverage, we keep full visibility into what's running, where, and how it's performing, so growth in reach never means losing sight of the detail.
Irish coverage across Dublin, Cork and Galway
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Ireland offers a range of digital OOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Digital billboards on the busiest corridors of Dublin and Cork allow Ireland campaigns to daypart creative, rotate share of voice and update messaging in-flight.
Digital billboard advertising in Ireland suits a brand that needs a serious roadside site and more than one message. Dayparts, offers and flight dates can all run on the same screen, with share of voice agreed before it goes live.
Landmark 3D anamorphic screens on Ireland's premium corridors turn a launch into a shareable moment. Sites around Dublin and Cork carry the most talked-about creative in the market.
3D anamorphic screen advertising in Ireland is a launch format. The creative is built for that wall, and the site is scarce enough that a well-timed booking becomes the picture people send on from the pavement.
Programmatic digital inventory across Ireland spans airport, roadside and retail networks. Buys are planned by audience, location and moment, with live delivery reporting throughout the campaign.
Programmatic screen advertising in Ireland puts digital out-of-home on the same plan as the rest of a digital buy: audience, place and time, with delivery you can read while the campaign is live.
Mall digital LED networks across Dublin, Cork and Galway put creative in front of Ireland shoppers at every stage of the visit, from entrance to atrium to food court.
Mall digital screen advertising in Ireland follows the shopping trip, from the door to the atrium to the food court. Dayparts let a morning message give way to an evening one on the same loop.
Large-format atrium screens in Dublin and Cork's flagship malls give Ireland launches uninterrupted sightlines and long dwell time in the busiest retail environments.
Atrium screen advertising in Ireland uses dwell. Shoppers look up, sit and walk the same space, so a large screen in the volume of the mall is seen for longer than a corridor panel.
Stacked escalator LED panels in Ireland's premium malls put shoppers inside the creative, with the full ride to read and remember.
Escalator screen advertising in Ireland has a closed sightline. The ride is long enough for a product story, so the format can carry detail as well as a brand mark.
Digital entrance screens at the front door of Ireland's major malls carry the first-impression message for launches and seasonal campaigns.
Entrance screen advertising in Ireland takes the first impression of the visit. It suits seasonal launches and any message that needs to be in place before the shopper is inside.
Baggage reclaim screens at Ireland's major airports reach people who are standing at the belt. Travel, hospitality and premium brands use that wait.
Baggage reclaim screen advertising in Ireland reaches people who are standing still. Inbound dwell at the belt is one of the longer captive moments in a journey, which is why travel, hospitality and premium brands use it.
In-flight seatback and cabin media on flights serving Ireland deliver a rare, uninterrupted moment with a captive premium audience.
In-flight advertising in Ireland holds a premium audience for the length of the flight. Seatback and cabin media give luxury, finance and destination brands time to tell a story, not just show a mark.
Immigration hall digital panels across Ireland's major airports reach inbound audiences at the calmest, most engaged point of the arrival journey.
Immigration screen advertising in Ireland meets arrivals when the hall is calm and the audience is reading. It suits destination, finance and premium messages that need a moment of attention.
Explore additional solutions for every campaign objective.
Where digital ooh is booked
Open a country brief for digital ooh pricing, sample sites, and market notes.
© JCDecauxIt depends on where your audience actually is. Street furniture suits local, neighbourhood level campaigns. Transit and airport DOOH reach commuters and travellers with more dwell time to notice a message. Retail DOOH sits closest to the point of purchase. Large format digital billboards suit brands wanting scale and landmark visibility on major routes.
Costs vary considerably by screen, location, audience reach and campaign length. As a broad planning guide, campaigns can start from around €2,000 to €5,000 for targeted digital activity, while larger Dublin, multi location and nationwide campaigns can run from €10,000 to €50,000+. Premium large format digital sites may cost more.
Yes. A campaign can run on just one screen or a small group of screens in one area, like a few street furniture panels in a Dublin neighbourhood or a regional town. It doesn't need to cover the whole country, so DOOH works for local businesses too, not just national brands.
Retail, FMCG, entertainment, technology, automotive, finance, travel, fashion and telecoms are well suited to DOOH. The range of roadside, retail, transport and airport environments allows campaigns to be planned around different audiences and buying moments.
Yes. Selected Irish digital OOH inventory can be accessed programmatically. This can support audience led planning, flexible activation and contextual triggers, although availability depends on the screens and media partners selected.
There is no single required campaign length. DOOH can support short tactical activity around a launch or event as well as multi week campaigns designed to build repeated exposure. The schedule should reflect the audience, budget and campaign objective.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
