Full-funnel outdoor
We combine a Marina Bay waterfront screen with transit and street formats elsewhere in Singapore for reach beyond the bay itself.
Advertise beside Marina Bay
Marina Bay Sands opened in 2010 with three 57-storey towers joined by a SkyPark that sits around 200 metres above the water. The waterfront around it, running from the Shoppes to the Esplanade, carries some of Singapore's largest outdoor LED screens and turns into the city's biggest stage during the Formula 1 Singapore Grand Prix and National Day. OOH Global books space on that skyline.
A screen on Marina Bay?
The street circuit has hosted the night race since 2008, and the bay is filmed all year. Share the dates you need.
Why the world'sbiggest brands chooseMarina Bay
Marina Bay earns its place on any Singapore media plan through sheer visual weight. The waterfront LED cluster around Marina Bay Sands, Marina Bay Financial Centre and the Esplanade sits against a skyline that broadcasters have been filming since the Marina Bay Street Circuit hosted Formula 1's first ever night race in 2008. Screens here reach the finance professionals working the district by day and the tourists and event crowds who fill the waterfront by night. Screens run full-motion landscape video built for strong nighttime visibility.
2010
Year Marina Bay Sands opened
The Moshe Safdie-designed resort opened its casino in April 2010 and its SkyPark that June.
200m
Height of the SkyPark
The SkyPark spans 340 metres across all three towers, roughly 200 metres above the water.
2008
First Singapore Grand Prix
Marina Bay Street Circuit hosted Formula 1's first night race in the sport's history.
Global viralreach
A skyline this recognisable travels through broadcast coverage, tourist photography and social media well past anyone who saw the screen from the waterfront itself.
Marina Bay Site specifications
- Format
- Waterfront building-facade LED and large-format outdoor screens
- Display size
- Large-format screens across Marina Bay Sands, MBFC and the Esplanade waterfront
- Typical booking unit
- Weekly rotation, with event takeovers around F1 and National Day
- Environment
- Outdoor waterfront facing tourist, finance and event audiences
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Why Brands ChooseOOH Global forIconic Sites
Outdoor advertising in Singapore has to clear the Urban Redevelopment Authority and the Land Transport Authority before a single screen goes live, which keeps prime waterfront sites limited and valuable. Marina Bay sits inside the Downtown Core, the same planning zone that governs the wider outdoor advertising across Singapore's financial and tourism precincts. OOH Global's local relationships with the media owners and landlords around the bay mean we can move a booking from brief to live screen without the campaign losing its launch window.
A Global stagefor your brand
Singapore rewards a brand that plans across formats rather than booking one screen in isolation. We build campaigns that pair a Marina Bay waterfront placement with MRT domination or billboard advertising elsewhere in the city, coordinated from one media plan and one point of contact.
We combine a Marina Bay waterfront screen with transit and street formats elsewhere in Singapore for reach beyond the bay itself.
Brief to booking
Our team handles landlord approval and media booking so your creative is live for the event window you need, F1 week included.
Market-fluent buys
Twenty years of working Singapore's premium sites means we know which Marina Bay screens are worth the rate card and which aren't.
Creative that fits
We adapt artwork to each screen's real dimensions and viewing distance before booking, so nothing looks stretched or cropped on the night.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Cost depends heavily on the format and the time of year. A standard weekly rotation on the waterfront LED cluster costs considerably less than a takeover during the Formula 1 Singapore Grand Prix or National Day, when demand for the skyline peaks. We price against your brief once we know the screen, duration and whether you need an event window.
Yes, and it's one of the most requested windows of the year. The Marina Bay Street Circuit has hosted Formula 1's night race since 2008, and the waterfront screens around Marina Bay Sands and the Esplanade get international broadcast exposure during race week. Event-period slots are limited and typically need booking months ahead.
The main inventory sits across large-format LED on the Marina Bay Sands and Shoppes precinct, Marina Bay Financial Centre and the Esplanade waterfront, all facing the bay and the skyline that appears in most Singapore tourism photography. We can advise on which screen suits your budget and audience once we know your objective.
The audience splits roughly into three groups: finance professionals working in Marina Bay Financial Centre and the surrounding towers by day, tourists visiting Marina Bay Sands, the ArtScience Museum and the waterfront promenade throughout the day and evening, and large event crowds during the Grand Prix and National Day.
Standard weekly bookings can often be arranged within a few weeks, but anything touching Grand Prix week or the National Day period gets booked out early, often months in advance, given how much international attention the bay gets during those events.
It can work well if you pick a shorter, well-timed slot rather than a full event takeover. A standard weekly rotation gives smaller brands exposure against one of the most photographed skylines in Asia without the cost of a Grand Prix week booking.