Full-funnel outdoor
We pair a Raffles Place facade booking with transit and street formats elsewhere in Singapore to reach beyond the CBD.
Command attention in Raffles Place
Raffles Place has been Singapore's banking address since the colonial era, and today it's anchored by the One Raffles Place facade screen, a 13.6 by 7.2 metre LED display sitting directly above the MRT interchange that connects the North-South and East-West lines. More than 60,000 commuters pass through that station daily, on their way to the banks, trading floors and towers that surround it.
Outdoor in Raffles Place?
The interchange and the banks are the audience. Send the dates and the daypart you care about.
Why the world'sbiggest brands chooseRaffles Place
Raffles Place works as a placement because of who walks through it rather than how many people do. This is Singapore's financial district, home to UOB Plaza, OCBC Centre and the Marina Bay Financial Centre towers nearby, and the audience passing the One Raffles Place screen each morning and evening is disproportionately made up of bankers, traders and decision-makers. The MRT interchange beneath the screen carries over 60,000 commuters a day, all funnelled past the same facade.
13.6m x 7.2m
One Raffles Place LED screen
The facade display runs at 1920 by 1080 resolution above the main MRT entrance.
60,000+
Daily Raffles Place MRT commuters
The North-South and East-West interchange beneath the screen recorded over 61,000 passengers a day in 2023.
6x/hour
Spot frequency
A standard 30-second spot plays six times an hour across a 14-hour operating day.
Beyond thetrading floor
A screen positioned above one of Singapore's busiest interchanges gets seen, photographed and shared by people well outside the finance crowd it's built for.
Raffles Place Site specifications
- Format
- Tower facade LED screen
- Display size
- 13.6m wide by 7.2m high (One Raffles Place)
- Typical booking unit
- 30-second spot, 6 plays an hour, 4-week minimum
- Environment
- CBD tower facade above an MRT interchange
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Why Brands ChooseOOH Global forIconic Sites
Singapore's outdoor advertising sits under close regulation from the Urban Redevelopment Authority and Land Transport Authority, and nowhere is that scrutiny tighter than the Downtown Core where Raffles Place sits. That control is exactly why the handful of approved CBD screens carry weight with a B2B or finance audience. OOH Global has built the landlord and media-owner relationships needed to secure this kind of facade inventory across Singapore, from Raffles Place to the wider outdoor advertising available near Changi and beyond.
A Global stagefor your brand
A Raffles Place booking works best paired with a wider Singapore plan, a facade screen for reach, MRT panels for frequency, maybe a placement in Orchard Road or Marina Bay for a consumer audience alongside the finance one. We plan and book the whole thing from a single brief.
We pair a Raffles Place facade booking with transit and street formats elsewhere in Singapore to reach beyond the CBD.
Brief to booking
Our team manages the landlord approval and media booking so a CBD facade campaign can go live within the standard four-week window.
Market-fluent buys
Twenty years working Singapore's financial district means we know exactly which CBD screens deliver a genuine business audience.
Creative that fits
We adapt artwork to the screen's real 1920 by 1080 specification before booking, so nothing is resized or cropped after the fact.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
The main facade screen at One Raffles Place runs at roughly S$12,500 a week for a 30-second spot played six times an hour, with a four-week minimum booking. That puts the minimum investment at around S$50,000, which reflects the screen's size and its position above one of the CBD's busiest MRT interchanges.
The audience is heavily weighted towards finance professionals and business decision-makers working in the towers around UOB Plaza, OCBC Centre and the wider Downtown Core, alongside the commuters passing through the MRT interchange beneath the screen, over 60,000 of them on an average day.
The landmark screen sits on the facade of One Raffles Place tower and measures 13.6 metres wide by 7.2 metres high, running at 1920 by 1080 resolution. It's one of the largest single outdoor screens in Singapore's financial district.
The standard minimum is four weeks, which is how the screen's owner structures its rate card. Shorter one-off bookings aren't typically available on this facade, so campaigns are usually planned as a four-week block from the outset.
It's arguably the best single outdoor placement in Singapore for that audience. Raffles Place sits at the centre of the CBD, and the screen faces a daily flow of bankers and traders heading in and out of the MRT interchange beneath it, a harder audience to reach through most other outdoor formats.
Given the four-week minimum and the limited number of comparable CBD facade screens, we'd recommend approaching us at least a month before your intended start date, longer if you want a specific window such as results season or a major finance calendar date.