Full-funnel outdoor
From a single Orchard Road facade booking to a multi-format Singapore campaign, we scale the plan to the objective.
Advertise along Orchard Road
Orchard Road has been Singapore's shopping address since the malls replaced the old fruit plantations in the 1970s. Today it stretches 2.2 kilometres from Tanglin to Dhoby Ghaut, carrying shoppers past mall facades, street furniture and MRT entrances that see tens of thousands of commuters daily. OOH Global places brands on the formats that actually get looked at here.
Advertising on Orchard Road?
The shopping street is the brief. Tell us the dates and we will shortlist screens and shelters along it.
Why the world'sbiggest brands chooseOrchard Road
Orchard Road works as an advertising placement because it concentrates two audiences in one stretch of pavement: locals doing their weekend shopping and tourists working through a well-worn itinerary. Mall facades give brands scale, MRT entrances give frequency, and the street's status as one of the only roads in Singapore licensed for lamppost and banner advertising keeps the format mix wide. Footfall through the corridor's MRT stations alone runs into tens of thousands of people every day. Screens here run full-motion landscape video.
2.2km
Length of Orchard Road
The retail stretch runs from Tanglin Road to Dhoby Ghaut.
59,000+
Daily Orchard MRT passengers
Orchard MRT alone recorded over 59,000 passengers a day in mid-2024.
189 sqm
ION Orchard's Grand Facade LED
The screen at the Orchard-Scotts-Paterson junction carries around two million pixels of full HD resolution.
Beyond thepavement
Campaigns on Orchard Road's landmark screens get photographed and shared well beyond the shoppers walking past them at street level.
Orchard Road Site specifications
- Format
- Mall facade LED and street-level digital panels
- Display size
- Up to 189 sqm on ION Orchard's Grand Facade LED
- Typical booking unit
- Weekly spot packages, 4-week minimum on major facades
- Environment
- High-street retail frontage and MRT station interchange
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Why Brands ChooseOOH Global forIconic Sites
Singapore runs one of the most tightly regulated outdoor advertising markets in the region, with the Urban Redevelopment Authority and Land Transport Authority controlling where a sign can legally go. That scarcity is what makes the approved sites valuable. OOH Global has spent years securing the licences, landlord relationships and MRT contracts needed to place brands on Orchard Road and across the wider outdoor advertising landscape in Singapore, so campaigns launch on schedule rather than stalling in approvals.
A Global stagefor your brand
Planning a campaign in Singapore usually means combining formats, a facade screen on Orchard Road, an MRT domination package, maybe a placement near Changi. Our team handles the licensing and booking across all of it, so a brand entering Singapore gets one point of contact instead of three separate media owners.
From a single Orchard Road facade booking to a multi-format Singapore campaign, we scale the plan to the objective.
Brief to booking
We manage licensing, landlord approval and media booking so a campaign can go live in weeks, not months.
Market-fluent buys
Two decades of working with Singapore's mall owners and transit operators means we know which formats are actually available.
Creative that fits
Our team adapts artwork to each screen's real specifications, including ION Orchard's full HD facade, before it ever goes to booking.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Rates vary by format and location. A facade LED spot on a prominent junction such as ION Orchard's Grand Facade typically runs into the tens of thousands of Singapore dollars for a multi-week campaign, while MRT panel and lamppost banner packages sit lower. OOH Global quotes against your brief once we know the format, duration and screens you want, because Orchard Road pricing depends heavily on which stretch and which media owner is involved.
Yes, but only through the correct channel. Orchard Road is one of the few streets in Singapore designated for lamppost and banner advertising, and any artwork needs endorsement from the Orchard Road Business Association before a licence application goes to the Building and Construction Authority. We handle that approval process as part of the booking.
For scale and photography-friendly impact, a mall facade LED screen such as ION Orchard's is hard to beat given its size and junction position. For pure frequency at lower cost, MRT station domination at Orchard or Somerset stations reaches tens of thousands of commuters daily. Most campaigns combine the two.
Orchard MRT station alone recorded more than 59,000 passengers a day in mid-2024, and that is before counting the shoppers, tourists and office workers walking the 2.2 kilometre street itself. Weekend and holiday periods push footfall considerably higher.
Prime facade screens and MRT domination packages are often booked out weeks ahead, particularly around Christmas, Chinese New Year and the year-end Orchard Road light-up, so we recommend approaching us at least four to six weeks before your intended start date.
It can be, if the format matches the budget. A single MRT panel or a short static placement costs far less than a facade takeover and still puts you in front of one of Singapore's highest-footfall retail corridors. We help smaller brands find the format that fits rather than pushing the most expensive option.