Rail Advertising in Tokyo, Japan

We plan rail advertising in Tokyo around Shibuya, Shinjuku and Ginza. Station panels and carriage cards reach people who are standing still, often for several minutes. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

JR, or a single station buy?

JR East and JR West are the commuter buy. A station panel is a different read, because people are standing still.

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Tram advertising: a city tram wrapped in teal, purple and yellow Colt branding reads Connect more, do more, beside a station platform.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Tokyo audiences with rail advertising in the places that matter.

Rail Advertising in Tokyo is out of home advertising on the routes people already use. Shibuya, Shinjuku and Ginza carry the landmark digital that people photograph, while the JR Yamanote Line and the Metro put the same commuters in front of station media every weekday.

We plan rail advertising around Shibuya, Shinjuku and Ginza. Rail commuters on the Yamanote and Metro, shoppers in Ginza and Shibuya, and visitors who pause at the crossings. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Rail Advertising in Tokyo is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical rail campaign. The final specification is confirmed on the site.

Typical Format
Static and digital advertising across railway stations and trains
Common Size
Approximately 1.03m × 1.46m
Typical Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Brand awareness, tourism, retail, technology, finance, automotive, entertainment, fashion and product launches

Rail Advertising inTokyo with OOH Global

Choosing the right rail placement in Tokyo starts with who the campaign needs to reach and where those people move through the day. Shibuya, Shinjuku and Ginza are the environments we shortlist against first.

Golden Week, year-end retail and the weeks around Fashion Week Tokyo go first. Landmark screens in Shibuya and Ginza need a longer hold. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Tokyo coverage around Shibuya, Shinjuku and Ginza

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Rail Advertising Formatsin Tokyo

Tokyo offers a range of rail formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Rail wrap advertising: a Coca-Cola wrapped train crosses an elevated track above a city street.

    Wraps

    Wraps in Tokyo are booked around Shibuya, Shinjuku and Ginza. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A rail wrap in Tokyo delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.

  • Rail platform advertising in Germany: a Deutsche Bahn poster asking where to get help at the station stands beside an ICE train.

    Platform Advertising

    Platform Advertising in Tokyo are booked around Shibuya, Shinjuku and Ginza. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Rail platform advertising in Tokyo builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.

  • London Underground station domination advertising in the United Kingdom: a Charlotte Tilbury takeover covers the walls, ceiling and floor of a tunnel.

    Station Domination

    Station Domination in Tokyo are booked around Shibuya, Shinjuku and Ginza. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Rail station domination in Tokyo takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.

Digital out-of-home advertising in Japan: a 3D billboard shows a silver Audi Q4 e-tron set into the face of a building, with signs for the compact electric SUV.

Why Advertise on Rail in Tokyo?

Reach the busiest corridors in Tokyo
The rail sites we shortlist sit on routes around Shibuya, Shinjuku and Ginza, where the audience already travels.
Plan against a real audience
Rail commuters on the Yamanote and Metro, shoppers in Ginza and Shibuya, and visitors who pause at the crossings. That is the movement the plan is built around.
Book around the dates that matter
Golden Week, year-end retail and the weeks around Fashion Week Tokyo go first. Landmark screens in Shibuya and Ginza need a longer hold.
Delivered under one team
Site selection, permits, production, install and day-one checks for rail advertising in Tokyo run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Shibuya, Shinjuku and Ginza sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available rail sites around Shibuya, Shinjuku and Ginza, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard rail campaigns in Tokyo can go live in three to four weeks. Golden Week, year-end retail and the weeks around Fashion Week Tokyo go first. Landmark screens in Shibuya and Ginza need a longer hold.

Most rail campaigns in Tokyo run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Rail commuters on the Yamanote and Metro, shoppers in Ginza and Shibuya, and visitors who pause at the crossings. Sites around Shibuya, Shinjuku and Ginza are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where rails are booked

Available in 8 markets

Open a country brief for rails pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.