Full-funnel outdoor
We pair Shinjuku's transit volume with roadside and screen formats elsewhere in Tokyo for coverage at every stage of a campaign.
A District Built Around Shinjuku Station
Shinjuku Station moves more passengers than any other station on earth, a title Guinness World Records has confirmed, and its exits scatter that crowd across dozens of surrounding streets rather than one single doorway. Above the east exit, Cross Shinjuku Vision's curved 4K screen has run its own 3D creative since 2021, from a calico cat to brand campaigns, in a format built specifically for this plaza.
A screen in Shinjuku?
The crossing and the station are two different reads. Say which you want, and the dates.
Why the world'sbiggest brands chooseShinjuku
Shinjuku earns its advertising reputation from two different sources. The station itself moves more than three million passengers a day, recognised by Guinness World Records as the world's busiest, and its exits spread that crowd across the surrounding district rather than funnelling it past one screen. Above ground, Cross Shinjuku Vision's curved LED screen has built its own following since 2021, giving brands here both guaranteed transit volume and a format people actively seek out and share. The screen itself typically runs from around 7am to 1am daily.
3.5 million+
Daily station passengers
Guinness World Records recognises Shinjuku Station as the busiest railway station in the world, with well over three million passengers a day.
200+
Station exits
Shinjuku Station's exits spread pedestrian flow across the surrounding streets, so outdoor formats here reach people from many directions rather than one entrance.
8.2m x 18.96m
Cross Shinjuku Vision screen size
The curved 4K LED screen above the station's east exit is built to this scale specifically for 3D anamorphic creative.
Built tobe shared
Cross Shinjuku Vision's 3D creative has travelled well beyond Tokyo on social platforms before, so a campaign built for the screen can earn attention long after anyone has physically stood in the plaza.
Shinjuku Site specifications
- Format
- Curved 4K LED screen, naked eye 3D capable
- Location
- Cross Shinjuku Building, above Shinjuku Station east exit
- Display size
- 8.16m high by 18.96m wide
- Environment
- Elevated, overlooking the station's east exit plaza
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Why Brands ChooseOOH Global forIconic Sites
Tokyo's outdoor advertising market is dense and fast moving, and Shinjuku sits at its centre, surrounded by department stores, transit operators and screen networks that each set their own booking terms. Japan's OOH inventory ranges from small format billboards to elevated 3D LED screens, and rates shift with the season and with what else is running nearby. Our team books directly with Shinjuku's screen and station operators, and can plan a booking here alongside outdoor advertising across Japan's other major cities.
A Global stagefor your brand
A Shinjuku booking works best planned alongside the rest of your Tokyo media, since station, screen and street formats each have their own lead times. We handle the briefing, permissions and technical specs for Shinjuku placements, and can extend the same plan into billboard formats elsewhere in the city if your campaign needs wider coverage.
We pair Shinjuku's transit volume with roadside and screen formats elsewhere in Tokyo for coverage at every stage of a campaign.
Brief to booking
Our team turns your brief into a confirmed Shinjuku slot, handling the technical specs and permissions with each operator directly.
Market-fluent buys
Twenty years of booking Japanese outdoor media means we know which Shinjuku operators can move quickly and which need longer lead times.
Creative that fits
We confirm resolution, aspect ratio and loop length upfront, so 3D creative for Cross Shinjuku Vision is built correctly before production starts.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
It is called Cross Shinjuku Vision, a curved 4K LED screen on top of the Cross Shinjuku Building above the station's east exit. Its calico cat character went viral after launching in April 2021, and the screen has run character and brand creative since. The screen typically operates from around seven in the morning until one at night, cycling through different scenes and advertisers.
Pricing depends on slot length, time of day and how much of the daily loop you want, since the screen runs multiple advertisers across its operating hours. Rates are quoted per operator rather than published as a fixed rate card, so we get a real quote once we know your dates and creative length. We can also compare it against other Shinjuku and Tokyo screens so you see relative value before committing.
Guinness World Records recognises Shinjuku as the world's busiest railway station, with well over three million passengers moving through it daily. The station has more than two hundred exits, which scatters that volume across the surrounding streets rather than funnelling everyone past a single point. That spread is worth planning around, since a screen near one exit will not reach the same crowd as one near another.
Cross Shinjuku Vision sits on the roof of the Cross Shinjuku Building, directly across from Shinjuku Station's east exit and above the Studio Alta area that many visitors already use as a meeting point. It is visible from the plaza and the surrounding pedestrian crossings rather than from inside the station itself. That makes it a street level landmark first and a station adjacent screen second.
Yes, most Shinjuku screens sell inventory in loop slots rather than requiring long term contracts, so short campaigns are possible. Availability still depends on the season, since periods like Golden Week or major product launch windows fill up faster. Tell us your dates and length and we will confirm what is actually available rather than assuming a standard slot applies.
Naked eye 3D creative for a screen like Cross Shinjuku Vision needs to be built for its specific curve and viewing angle, since a flat video will not produce the anamorphic effect. Resolution, aspect ratio and loop length all need confirming with the operator before production starts. We handle that technical brief directly with the screen's operator so your creative is built correctly the first time.