Programmatic Advertising in Tokyo, Japan

We plan programmatic DOOH advertising in Tokyo around Shibuya, Shinjuku and Ginza. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a modelled reach figure. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Buying programmatic DOOH in Tokyo?

The plan lists the screens and the hours in Shibuya and Shinjuku. Send the audience and the daypart.

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Programmatic digital advertising in Japan: a screen on a taxi shelter shows a weather map, beneath a station sign and platform stairs.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Tokyo audiences with programmatic DOOH advertising in the places that matter.

Programmatic DOOH in Tokyo is out of home advertising on the routes people already use. Shibuya, Shinjuku and Ginza carry the landmark digital that people photograph, while the JR Yamanote Line and the Metro put the same commuters in front of station media every weekday.

We plan programmatic DOOH advertising around Shibuya, Shinjuku and Ginza. Rail commuters on the Yamanote and Metro, shoppers in Ginza and Shibuya, and visitors who pause at the crossings. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Programmatic DOOH in Tokyo is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical programmatic DOOH campaign. The final specification is confirmed on the site.

Buying Method
Automated digital media buying
Channels
Display, mobile, video, CTV, audio and DOOH
Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Awareness, consideration, launches, specific audience targeting and multi-channel campaigns

Programmatic DOOH inTokyo with OOH Global

Choosing the right programmatic DOOH placement in Tokyo starts with who the campaign needs to reach and where those people move through the day. Shibuya, Shinjuku and Ginza are the environments we shortlist against first.

Golden Week, year-end retail and the weeks around Fashion Week Tokyo go first. Landmark screens in Shibuya and Ginza need a longer hold. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Tokyo coverage around Shibuya, Shinjuku and Ginza

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with audiences across Japan's digital ecosystem

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Programmatic DOOH Formatsin Tokyo

Tokyo offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Guaranteed programmatic advertising: a JCDecaux street screen on a wet pavement shows Cleens trainers, available at Harvey Nichols and Flannels, beside a green bus.

    Guaranteed Programmatic

    Guaranteed Programmatic in Tokyo are booked around Shibuya, Shinjuku and Ginza. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Guaranteed programmatic advertising in Tokyo locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.

  • Audience-based outdoor advertising: a telephone box shows Samuel L. Jackson pointing, with the line It butter be and a Warburtons logo, as a green bus passes the crowd.

    Audience-based Buys

    Audience-based Buys in Tokyo are booked around Shibuya, Shinjuku and Ginza. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Audience-based out-of-home in Tokyo spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.

  • Dynamic creative advertising: a wide du and Fazha screen on a glass building shows a man in a ghutra looking at a phone, with the number 1600 for local minutes.

    Dynamic Creative

    Dynamic Creative in Tokyo are booked around Shibuya, Shinjuku and Ginza. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Dynamic creative advertising in Tokyo runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.

Digital out-of-home advertising in Japan: a 3D billboard shows a silver Audi Q4 e-tron set into the face of a building, with signs for the compact electric SUV.

Why Advertise on Programmatic DOOH in Tokyo?

Reach the busiest corridors in Tokyo
The programmatic DOOH sites we shortlist sit on routes around Shibuya, Shinjuku and Ginza, where the audience already travels.
Plan against a real audience
Rail commuters on the Yamanote and Metro, shoppers in Ginza and Shibuya, and visitors who pause at the crossings. That is the movement the plan is built around.
Book around the dates that matter
Golden Week, year-end retail and the weeks around Fashion Week Tokyo go first. Landmark screens in Shibuya and Ginza need a longer hold.
Delivered under one team
Site selection, permits, production, install and day-one checks for programmatic dooh in Tokyo run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Shibuya, Shinjuku and Ginza sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available programmatic DOOH sites around Shibuya, Shinjuku and Ginza, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard programmatic DOOH campaigns in Tokyo can go live in three to four weeks. Golden Week, year-end retail and the weeks around Fashion Week Tokyo go first. Landmark screens in Shibuya and Ginza need a longer hold.

Most programmatic DOOH campaigns in Tokyo run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Rail commuters on the Yamanote and Metro, shoppers in Ginza and Shibuya, and visitors who pause at the crossings. Sites around Shibuya, Shinjuku and Ginza are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.