Programmatic Advertising in Dublin, Ireland

We plan programmatic DOOH advertising in Dublin around Grafton Street, O'Connell Street and the Docklands. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a modelled reach figure. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Buying programmatic DOOH in Dublin?

The plan lists the screens and the hours in Grafton Street and O'Connell Street. Send the audience and the daypart.

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Programmatic digital advertising in Ireland: a bus shelter screen shows a KitKat advert reading Discover a new way to break tonight.© JCDecaux
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Dublin audiences with programmatic DOOH advertising in the places that matter.

Programmatic DOOH in Dublin is out of home advertising on the routes people already use. Grafton Street, O'Connell Street and the Docklands are the three environments a Dublin plan is built from. The Luas ties the centre to the Docklands, which is why tram and street furniture are usually quoted together.

We plan programmatic DOOH advertising around Grafton Street, O'Connell Street and the Docklands. Shoppers on Grafton Street, commuters on O'Connell Street and the Luas, and office workers in the Docklands. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Programmatic DOOH in Dublin is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical programmatic DOOH campaign. The final specification is confirmed on the site.

Buying Method
Open Auction, Private Marketplace (PMP), Preferred Deals and Programmatic Guaranteed
Channels
Programmatic DOOH across landmark, transit, street level and place based screens
Coverage
Nationwide, with targeting available across Dublin and other priority Irish markets
Best For
Retail, finance, automotive, technology, travel, entertainment, telecoms, FMCG and ecommerce brands

Programmatic DOOH inDublin with OOH Global

Choosing the right programmatic DOOH placement in Dublin starts with who the campaign needs to reach and where those people move through the day. Grafton Street, O'Connell Street and the Docklands are the environments we shortlist against first.

Christmas on Grafton Street and the weeks around major Croke Park or Aviva fixtures tighten the centre. Luas interiors can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Dublin coverage around Grafton Street, O'Connell Street and the Docklands

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Programmatic DOOH Formatsin Dublin

Dublin offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Guaranteed programmatic advertising: a JCDecaux street screen on a wet pavement shows Cleens trainers, available at Harvey Nichols and Flannels, beside a green bus.

    Guaranteed Programmatic

    Guaranteed Programmatic in Dublin are booked around Grafton Street, O'Connell Street and the Docklands. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Guaranteed programmatic advertising in Dublin locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.

  • Audience-based outdoor advertising: a telephone box shows Samuel L. Jackson pointing, with the line It butter be and a Warburtons logo, as a green bus passes the crowd.

    Audience-based Buys

    Audience-based Buys in Dublin are booked around Grafton Street, O'Connell Street and the Docklands. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Audience-based out-of-home in Dublin spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.

  • Dynamic creative advertising: a wide du and Fazha screen on a glass building shows a man in a ghutra looking at a phone, with the number 1600 for local minutes.

    Dynamic Creative

    Dynamic Creative in Dublin are booked around Grafton Street, O'Connell Street and the Docklands. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Dynamic creative advertising in Dublin runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.

Digital billboard advertising in Ireland: a screen above a SPAR shop advertises Skyr with the lines This is breakfast and Naturally high in protein.© Global

Why Advertise on Programmatic DOOH in Dublin?

Reach the busiest corridors in Dublin
The programmatic DOOH sites we shortlist sit on routes around Grafton Street, O'Connell Street and the Docklands, where the audience already travels.
Plan against a real audience
Shoppers on Grafton Street, commuters on O'Connell Street and the Luas, and office workers in the Docklands. That is the movement the plan is built around.
Book around the dates that matter
Christmas on Grafton Street and the weeks around major Croke Park or Aviva fixtures tighten the centre. Luas interiors can still be placed on a four-week cycle.
Delivered under one team
Site selection, permits, production, install and day-one checks for programmatic dooh in Dublin run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Grafton Street, O'Connell Street and the Docklands sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available programmatic DOOH sites around Grafton Street, O'Connell Street and the Docklands, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard programmatic DOOH campaigns in Dublin can go live in three to four weeks. Christmas on Grafton Street and the weeks around major Croke Park or Aviva fixtures tighten the centre. Luas interiors can still be placed on a four-week cycle.

Most programmatic DOOH campaigns in Dublin run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Shoppers on Grafton Street, commuters on O'Connell Street and the Luas, and office workers in the Docklands. Sites around Grafton Street, O'Connell Street and the Docklands are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.