Full-funnel outdoor
We pair a flagship Grafton Street placement with supporting sites to build both awareness and repeat exposure.
Where Dublin Shops Grafton Street
Grafton Street has been fully pedestrianised since December 1982 and now ranks among the priciest retail streets in the world for rent, a measure of just how much footfall passes along its 500 metres. Running from Trinity College to St Stephen's Green, it puts a campaign in front of shoppers, students and visitors crossing the city centre on foot, all day, every day.
Advertising on Grafton Street?
People are on foot and close enough to read a line of copy. Tell us the dates.
© GlobalWhy the world'sbiggest brands chooseGrafton Street
Grafton Street is valuable because of where it sits. It is the direct pedestrian link between Trinity College and St Stephen's Green, so almost anyone moving across Dublin city centre on foot passes along it at some point in the day. Retailers have paid some of the highest rents in the world to be here for exactly that reason, and the same concentration of attention applies to well-placed outdoor advertising. The street itself is a retail and pedestrian precinct with footfall sustained year-round.
500m
Street length
Grafton Street runs about 500 metres between Trinity College and St Stephen's Green.
1982
Pedestrianised
The street was closed to traffic and handed over to pedestrians on 1 December 1982.
18th
World rent ranking
Grafton Street was ranked the 18th most expensive retail destination in the world in 2025.
Reach thattravels
A campaign on one of the world's most photographed shopping streets tends to be shared and reshared by the visitors walking it, well beyond Dublin itself.
Grafton Street Site specifications
- Location
- Grafton Street, Dublin 2, between College Green and St Stephen's Green
- Format
- Pedestrian-facing digital screens, street furniture and building-facing displays
- Street length
- Approximately 500 metres, fully pedestrianised
- Typical booking unit
- 2-week or 4-week rotations, with seasonal peaks around Christmas and sales periods
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© GlobalWhy Brands ChooseOOH Global forIconic Sites
Retail rent data is one of the clearest signals in Irish outdoor advertising: brands pay to be seen where people already choose to walk, and Grafton Street has ranked among the world's priciest shopping streets for the better part of a decade. Ireland's OOH market rewards that same logic at a national level, a small number of dense, walkable city centre streets carry a disproportionate share of attention. For a brand entering or growing in Ireland, fewer sites are needed to reach a meaningful audience, provided they're the right ones.
A Global stagefor your brand
Planning outdoor media across Ireland typically pairs a flagship retail site like Grafton Street with digital and roadside placements elsewhere in Dublin and around the country, building reach beyond a single street. We handle the sequencing, timing and creative sizing so each placement supports the next.
We pair a flagship Grafton Street placement with supporting sites to build both awareness and repeat exposure.
Brief to booking
Our Dublin team turns a creative brief into confirmed sites and dates quickly, without unnecessary delay.
Market-fluent buys
Two decades buying Irish retail and outdoor media means we know which Grafton Street formats actually convert footfall.
Creative that fits
We flag format and dimensions early, so artwork suits the actual panel or screen instead of being resized late.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on format and position, a static panel near College Green costs less than a large digital screen at the busier midpoint of the street. Grafton Street's retail rents are among the highest in the world, and advertising rates broadly track that premium, though short-term outdoor bookings remain far more accessible than a shopfront lease. Contact our team with your dates and objective and we'll put together options at a few different price points.
Yes, Grafton Street has been a pedestrian-only street since 1 December 1982, when it was closed to traffic and handed over to shoppers. That makes it one of the longest-running pedestrianised retail streets in Dublin, and it's part of why advertising here reaches people on foot rather than passengers in passing cars. Deliveries and emergency access are still permitted outside shopping hours.
Grafton Street is consistently named among the busiest retail streets in Europe, and Dublin City Council's footfall counters track pedestrian numbers along it every hour of the year. It links two of the city's biggest pedestrian generators, Trinity College at one end and St Stephen's Green at the other, so traffic rarely lets up during trading hours. That sustained volume is what has made it one of the world's priciest retail streets to trade on.
Because almost everyone experiences the street on foot, formats built for close-up viewing tend to perform well: street furniture, small-format digital screens and building-facing displays near eye level. Larger format or building-wrap positions suit brand launches that need scale rather than repeat close viewing. We'll recommend a format based on whether the goal is awareness, footfall to a nearby store, or a specific campaign moment.
Positions on Grafton Street are in demand year-round and especially before Christmas, so we recommend booking four to six weeks ahead for standard slots and earlier for the peak retail season. Shorter notice is sometimes possible if a site has a gap, so it's worth asking even close to your desired start date.
The audience is a mix of Dublin shoppers, Trinity College students and staff, office workers cutting through on their commute, and visitors who come specifically to see the street's shops and street performers. Because it connects two major pedestrian nodes, it carries people with very different reasons for being there, all moving past the same sites throughout the day.