Full-funnel outdoor
We combine a flagship city-centre site with supporting placements to build reach and frequency across a single campaign.
Advertising On O'Connell Street
O'Connell Street runs for roughly 500 metres from O'Connell Bridge to Parnell Street, anchored by the General Post Office and the 120 metre Spire that has marked the city centre skyline since 2003. It remains Dublin's principal north to south route, giving brands large-format digital and static positions in front of one of the country's highest concentrations of daily pedestrian and vehicle traffic.
A face on O'Connell Street?
It is the wide street through central Dublin. Send the weeks and we will price the sites that face it.
© GlobalWhy the world'sbiggest brands chooseO'Connell Street
O'Connell Street carries some of the heaviest pedestrian and vehicle traffic in Dublin city centre, tracked continuously by Dublin City Council's footfall counters outside Clerys and the GPO. Its width, up to 49 metres, gives large-format sites clean sightlines that are rare in a European capital, while the Luas cross-city line and O'Connell Bridge feed a constant flow of commuters, shoppers and visitors past the same stretch of pavement. For a brand, that combination of scale and repetition is hard to match anywhere else in Ireland. The street itself is a pedestrian, retail and transit corridor served directly by the Luas cross-city line.
120m
Spire height
The stainless steel Spire has marked the street's skyline since it was completed in January 2003.
1818
GPO opened
The General Post Office's current building opened in 1818 and became the focal point of the 1916 Easter Rising.
500m
Street length
The boulevard runs about 500 metres from O'Connell Bridge to Parnell Street through the heart of the city centre.
Reach beyondthe boulevard
A well-placed campaign on O'Connell Street is regularly photographed and shared by visitors, extending its reach well past the people who walk it each day.
O'Connell Street Site specifications
- Location
- O'Connell Street, Dublin 1, between O'Connell Bridge and Parnell Street
- Format
- Large-format digital and static roadside and building-facing displays
- Street width
- Up to 49 metres at the southern end, 46 metres at the north
- Typical booking unit
- 2-week or 4-week roadside slots, with longer building-wrap terms available
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© GlobalWhy Brands ChooseOOH Global forIconic Sites
Ireland's outdoor advertising market is compact and concentrated, with a large share of national attention passing through Dublin city centre and the country's main airport corridors. That density means a single well-chosen site, on a street like O'Connell Street, can deliver national-level visibility without a national media budget. Ireland's OOH sector has also moved quickly toward digital formats over the past decade, so campaigns can be adjusted or dayparted with a speed that print formats never allowed.
A Global stagefor your brand
Planning outdoor media across Ireland usually starts in Dublin, where the bulk of premium roadside, transit and digital inventory sits within a few square kilometres of the city centre. We help brands sequence a campaign so a flagship site like O'Connell Street anchors the plan, with supporting placements booked across the wider city to build frequency.
We combine a flagship city-centre site with supporting placements to build reach and frequency across a single campaign.
Brief to booking
Our Dublin team turns a creative brief into confirmed sites and dates quickly, without the usual back and forth.
Market-fluent buys
Two decades of buying across Irish outdoor media means we know which sites and slots actually perform for a given brand.
Creative that fits
We advise on format and dimensions early, so artwork is built for the actual screen or panel rather than resized at the last minute.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Costs vary by site and format, from short roadside digital slots to longer building-wrap bookings, and depend on location along the street, screen size and campaign length. Sites closest to the GPO and O'Connell Bridge, where footfall is heaviest, typically command a premium over positions further towards Parnell Street. Get in touch with our team for a quote against your budget and dates, we can usually put together options within a day or two.
The Spire itself carries no advertising, as it is a public monument, but the plaza and buildings around it host some of the highest-traffic digital and static sites on the street. Positions here put a campaign in front of pedestrians heading between Henry Street, the GPO and O'Connell Bridge. We can advise on which nearby site gives the clearest sightline for a given format.
Dublin City Council runs continuous footfall counters at several points on O'Connell Street, including outside Clerys and the GPO, and the street consistently ranks among the busiest counted locations in the city centre. Exact daily figures shift with the season and events calendar, but the street carries some of the heaviest sustained pedestrian volume in Ireland. That volume is a large part of why brands treat it as a flagship location.
Popular roadside and digital sites on O'Connell Street are often booked several weeks ahead, and longer building-wrap positions can require more lead time again. We recommend approaching us four to six weeks before your planned start date for standard slots, and earlier for peak periods such as Christmas or major events in the city. Shorter-notice bookings are sometimes possible where a site has a gap in its schedule.
The street carries a mix of large-format digital screens, static roadside panels and full building wraps on some of the frontages between the GPO and O'Connell Bridge. Formats range from short-duration digital loops aimed at pedestrians to longer static bookings aimed at both foot and vehicle traffic. We match format to objective, a launch campaign suits a building wrap, while a promotional push suits a digital rotation.
The audience is a mix of Dublin office workers, shoppers moving between Henry Street and the Luas cross-city stops, and visitors who come specifically to see the GPO and the Spire. Because the street sits on a main north to south route through the city centre, it also carries a steady flow of commuter and vehicle traffic. That combination gives a campaign here both local repetition and visitor reach in a single site.