Escalator Panels
Stacked digital and static panels running the length of the escalator. Commuters ride slowly past the creative, delivering the closest thing outdoor has to a captive-screen moment.
Underground advertising from the ticket hall
Underground advertising uses the time someone spends inside the network. We book ticket gates, platforms and carriages together, because that is how long they have to actually read it. Send the city and the dates, and sites come back within 48 hours. Below ground there is no skyline competing with the panel, so a clear layout gets a proper read. We flag a tight date in the first reply.
Gates, platforms or carriages?
Inside the network there is time to read a panel. We check availability with the operator before you commit.
Every touchpoint on the underground network, planned as a single sequence.
Underground campaigns work because the audience can't scroll past them. On the entry into the station, past the ticket gates, down the escalators, along the platform and inside the carriage, every touchpoint compounds into a memorable sequence.
We plan underground campaigns as full-journey builds rather than one-off placements. Whether you're launching a product in London, running a category takeover in Paris or dominating a flagship station in Madrid, we book across escalator panels, cross-track posters, station dominations and ticket-gate media in one integrated plan.
Format Specifications
Underground advertising is planned as a sequence through the station, from the street to the platform.
- Typical sizes
- 4, 6, 12, 16, 48 and 96-sheet posters, escalator panel runs, and ticket-gate wraps with portrait screens
- Locations
- Ticket halls, escalators, platforms and gates on underground networks
- Coverage
- A single site or a full station domination. Most poster flights are about 4 weeks. Dominations run 1 to 4 weeks
- Best for
- Brand campaigns and launches that need the whole commute
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Underground advertising formatswe plan and book
Every underground campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.
Posters
The classic 4, 6, 12, 16, 48 and 96-sheet formats, printed and digital, along platforms, tunnels and station corridors. This is the daily stock of an underground plan.
Station Domination
A full station: entrance, corridors, escalators, platforms and gates. This is the strongest single-station launch format underground.
Ticket Gateways
Branded ticket-gate wraps and adjacent portrait screens. The first and last brand interaction on every underground journey, delivering unmatched frequency.
Where underground is booked
Available in 12 markets
Open a country brief for underground pricing, sample sites, and market notes.
Frequently Asked Questions
Escalator panels, posters from 4-sheet up to 96-sheet, a full station, and branded ticket gates. In most cities this is simply called metro. London is the network that kept the older name.
A 6-sheet or a 48-sheet is efficient reach. A station domination or an escalator takeover is the premium. The plan is costed against the brief, network by network. Share the city and the budget and we will quote it.
4-sheet is about 1m by 1.5m. 6-sheet is 1.2m by 1.8m. 12-sheet is 3m by 1.5m. Then 16-sheet, 48-sheet at 6m by 3m, and 96-sheet at 12m by 3m. Digital equivalents are usually HD or 4K portrait. The exact spec follows the network.
Yes. Entrance, corridors, escalators, platforms and the gates. One station, every step of the way through it. Tell us which station and we will check the dates.
Posters and escalators are often three to four weeks. A domination, ticket-gate branding or a build across several formats needs six to twelve weeks, for permits, production and install. Share the date and we will say what can make it.
The London Underground is the largest network we book this way, with Paris, Madrid, Milan, Barcelona, Rome and other European systems beside it. Metros in Asia-Pacific and the Middle East are planned from the metro page. Tell us the city and we will route the brief.
