We plan bus media across Sydney, Melbourne and Brisbane in Australia. A route buy puts the advert on buses people already take to work. Sides, rears and interior cards repeat the message across the week. The proposal names the routes, the depots and how many vehicles carry the advert on a normal weekday. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which bus routes should carry this in Australia?
Sides, rears and interior cards in Sydney and Melbourne repeat the message across the week. The proposal names the routes and the depots.
Take your brand across Australia's streets with advertising on major urban and regional bus networks.
Bus advertising in Australia gives brands access to bus sides, rears, and interior formats and other high visibility formats.
With 20+ years of experience in bus advertising, OOH Global helps brands plan and deliver bus advertising campaigns across Australia.
Buses travel through city centres, suburban neighbourhoods, shopping areas, business districts and local communities every day.
Choosing bus media starts with understanding where the campaign needs to be seen.
A retail advertiser may focus on routes serving major shopping destinations. An entertainment campaign could prioritise city centres and leisure areas. Brands seeking wider awareness can use multiple vehicles across a larger network.
OOH Global considers the city, routes, audience, available bus formats, campaign duration and budget before recommending media.
Our team can support with city and network planning, route and area selection, bus format selection, current media availability, artwork specifications, printing and production requirements, campaign booking, and installation and campaign delivery.
This gives advertisers a practical way to plan bus advertising in Australia around their audience and geographic priorities.
City-wide moving visibility across Sydney, Melbourne, Brisbane and Perth
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with motorists, pedestrians, and passengers along scheduled bus routes
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Australia offers a range of bus media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full bus wraps on Australia's premium routes own the route and deliver route-wide frequency across Sydney, Melbourne and Brisbane.
A bus wrap in Australia owns the route. The vehicle is seen along the road and again at every stop, which is a lot of repeat on a busy corridor.
Bus-side panels across Australia's network put the brand at eye level on the streets of Sydney, Melbourne and Brisbane. Retail and category campaigns leave them up for the whole flight.
Bus side advertising in Australia is the network workhorse: long panels at eye level, strong at lights and stops, and easy to weight towards the districts you care about.
Bus-rear panels in Australia deliver head-on visibility to drivers in stop-start city traffic. One of the highest-attention formats in the transit mix.
Daily repeat sightings build the recall that drives action, whether that's a showroom visit, a test drive or a brand switch.
Interior bus panels and digital screens across Australia carry long-dwell messaging for the length of the journey.
Bus interior advertising in Australia uses journey time. Passengers are seated and the trip is long enough for product and service copy that a roadside site would rush.
Explore additional solutions for every campaign objective.
Where buses are booked
Open a country brief for buses pricing, sample sites, and market notes.
Costs depend on the city, format, number of vehicles, production requirements, and campaign duration. A small group of rear panels will have a different media and production cost from a fleet of fully wrapped buses. OOH Global can provide current pricing based on a campaign brief.
Four weeks is a common planning period for bus advertising campaigns. Longer activity may be available depending on the format, operator, and vehicle availability.
Yes, full and partial wraps are available on selected bus fleets. The available surfaces and creative specifications depend on the vehicle and operator requirements.
It is recommended to plan and book bus advertising several weeks in advance, particularly for larger campaigns or high-demand routes.
People on the street see the outside of the bus: drivers, pedestrians and anyone waiting at a stop. People on board see the interior cards. A route through a CBD or a shopping strip reaches that corridor every time the bus runs.
Each operator publishes its own panel sizes, and a full wrap is a different file from a rear panel or an interior card. We confirm the vehicle template and the production deadline before you design, so the artwork fits the fleet you have booked.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
