Bus advertising route by route

Bus advertising repeats on routes people already take to work. We book sides, rears and interior cards, and the proposal names the routes and how many vehicles carry the advert. Send the cities and the dates, and we will quote it within 48 hours. The person who rides the same number every weekday is the audience this format is really built for. We flag a tight date in the first reply.

Which routes do people already take to work?

Sides, rears and interior cards repeat across the week. The proposal names the routes, the depots and the vehicle count.

So we can route your brief to the right regional specialist for your campaign.

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Bus advertising: a wrap in sushi imagery carries the Menulog line, You do staying in, we'll do sushi.

City-wide reach, route by route

Buses are outdoor's frequency workhorse. They move through pedestrian and commuter routes all day, delivering the repetition that turns awareness into recall. We plan bus campaigns as fleet networks or route-level takeovers to fit reach and budget.

Format Specifications

Bus advertising is planned by route. Sides and rears give network frequency. A wrap owns the vehicle.

Typical formats
Full wraps, long side panels, rear panels, and interior panels or screens
Locations
High-frequency city and suburban bus routes
Coverage
Selected routes or a wider fleet. Sides, rears and interiors are usually about 4 weeks. Wraps run 1 to 6 months
Best for
City-wide awareness and retail frequency

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Bus advertising formatswe plan and book

Every bus campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.

  • Bus wrap advertising: a double-decker is wrapped in a green Snickers Ice Cream advert with Arabic lettering.

    Bus Wraps

    End-to-end exterior wraps on premium routes. A bus wrap owns the route it runs and stops nine or ten times an hour, giving the campaign one of the highest frequency counts in outdoor.

  • Bus advertising in London, in the United Kingdom: a bus carries a Barbie side advert past Lillywhites and Union flags.

    Bus Sides

    Long-format side panels down the length of the bus. A workhorse format for network-scale campaigns with strong pedestrian visibility at bus stops and traffic-light waits.

  • Bus rear advertising: the back of an orange double-decker carries a Pizzium advert with Garfield and a pizza, on a cobbled street with tram tracks, past a Fendi store.

    Bus Rears

    Reach high-value drivers at every stop. With an average of 48 seconds in view and up to 57% recall, the rear panel holds attention longer than almost any other outdoor format, so every dollar works harder.

  • Bus interior advertising: passengers grip hanging hand straps that carry small picture adverts.

    Bus Interiors

    Passenger-facing panels and digital screens inside the bus. Long dwell time and captive attention make these formats a natural home for storytelling and detailed messaging.

Where buses are booked

Available in 8 markets

Open a country brief for buses pricing, sample sites, and market notes.

Frequently Asked Questions

The outside and the inside: full wraps, sides, rears and interior boards. You buy it by route. Tell us the city and we will list what that operator sells.

A network can. You can also limit the routes to one district, so the frequency lands where you want it. Send the area and we will say which routes run through it.

Sides and rears are the efficient end. A wrap is the premium. Fleet size, the routes and the weeks set the price. You get a costed plan, with the vehicles named. Share the city and the budget and we will quote it.

Typically three to six months. The material is built for daily driving and weather, so the creative still looks right at the end of the lease. We confirm the term with the operator.

Four to eight weeks from approved artwork. That covers the check, the print, operator approval and the install. A repeat campaign can move faster. Share the date and we will say if the fleet can make it.

The UK, mainland Europe, Australia and South Africa. The country grid is the live list. Tell us the city and we will confirm the routes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.