Belfast Airport (BFS) is Northern Ireland's main international gateway. We book terminal formats for brands targeting travellers into Belfast and the wider region. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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A plan for Belfast Airport?
BFS is Northern Ireland's international door. Tell us the dates and who you need to reach.
No spam. Just a plan and pricing.
Belfast International connects Northern Ireland with UK, European and seasonal long-haul routes, serving business travellers and leisure visitors into the region.
We plan focused terminal formats that suit regional campaigns with precise targeting and practical production support.
million passengers / year
passenger terminal
© OceanThe United Kingdom is an English-speaking outdoor market of about 68 million people, with London as the commercial and creative centre and strong regional cities around it, including Manchester, Birmingham, Glasgow and Belfast. Finance, media, technology, retail and professional services employ a public that commutes by rail, Tube, bus and car. High streets, roadside and transport systems are still where brands are seen between home and work. Inbound visitors add a second layer in the same stations and streets. A plan that names the city, the line and the road will reach residents and travellers without treating the country as one room.
Belfast International is Northern Ireland's main airport. In 2025 it handled 6.7 million passengers. The map is the UK mainland, Ireland, and a European leisure layer, with easyJet as the core operator. Transatlantic and other long-haul services appear in seasons rather than as a year-round machine. People fly from here because it is their airport, not because they are connecting the world.
The catchment is the region. That makes the advertising brief local as well as inbound: residents leaving, visitors arriving, and a business overlay on the London and Great Britain trunks. A single terminal keeps planning tight. Digital screens, arrivals, landside formats and reclaim environments work because dwell is real and the building is compact. Full-site visibility is easier to achieve here than at a five-terminal hub, which is part of the value if the brief is Northern Ireland specifically, and formats can be timed against the live schedule.
A UK airport plan that stops at Heathrow and Gatwick misses this audience. We book BFS when the brief needs Northern Ireland. London remains the national long-haul door at Heathrow. The two should be briefed as different jobs, then kept on one schedule if the brand needs both.
Most brands that need this catchment start at Belfast International because this is still where Northern Ireland's air traffic concentrates, in a single terminal. Wider UK city work sits on outdoor advertising in the United Kingdom.
6.7 Million
Annual Passengers
Belfast International handled 6.7 million passengers in 2025.
NI's Main Door
Primary Regional Gateway
BFS is Northern Ireland's main airport for UK, Irish and European traffic.
easyJet Base
Core Operator
easyJet is the gravitational centre of the scheduled network.
UK and Europe
Route Mix
Mainland Britain, Ireland and European leisure routes dominate the map.
One Terminal
Single Campus
A compact terminal makes site-wide visibility straightforward to plan.
Twelve proven airport advertising formats at Belfast Airport. Each placement is planned around how passengers move through BFS, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large-format LED sites across arrivals halls, landside forecourts and premium concourses at Belfast Airport. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always-on presence among travellers moving through BFS.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check-in, security queues, airside walkways and gate areas at Belfast Airport. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule at BFS.
Format
Static Billboards
Placement
High-impact printed spectaculars and fixed frames in the highest-visibility zones of Belfast Airport. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Belfast's inbound and outbound traffic.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Belfast Airport, from seatback and tray-table placements to cabin branding where available. In flight advertising extends your airport plan into the journey itself, reaching travellers already committed to flying via BFS.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Belfast Airport. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures at BFS without competing for wall inventory.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Belfast Airport. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand unmistakable presence wherever that aircraft is seen around BFS.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Belfast Airport, covering walls, floors and glazed panels where the format allows. Jet bridge media owns the final high-dwell minutes before boarding, when travellers are focused, stationary and primed to notice at BFS.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Belfast Airport. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Belfast.
Format
Floor Graphics
Placement
Floor-applied creative along primary walking routes, security exits and arrivals corridors at Belfast Airport. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement across BFS.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Belfast Airport. Escalator and lift media interrupt vertical movement with unavoidable close-range visibility, ideal for products and messages that need to land as travellers change levels inside BFS.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check-in halls, retail zones and airside plazas at Belfast Airport. Pillar and column wraps create 360-degree brand architecture in the middle of passenger flow, turning fixed structure into a permanent-feeling media site at BFS.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Belfast Airport. Airport transport media follows the passenger beyond the terminal, covering the last mile into Belfast and the return journey, so your campaign stays visible after travellers leave BFS.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across BFS, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at BFS: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at BFS.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Belfast Airport.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
