Dublin Airport brings together domestic demand and international travel in one of Ireland’s most valuable audience environments. From outbound holidaymakers and business travellers to visitors arriving into the capital, brands can reach people at a point when they are already engaged with the journey ahead. With Dublin Airport advertising, campaigns can appear across digital, static and terminal media, creating visibility around departures, arrivals and other high dwell areas throughout the airport.
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© GlobalDublin Airport connects people travelling between Ireland, Europe, North America and destinations further afield. From departures to homecomings, the airport creates moments when passengers are engaged with their journey and surroundings.
Brands can build visibility across digital, arrivals and lounge media throughout Terminal 1 and Terminal 2.
million passengers / year
passenger terminals
© JCDecauxIreland is an English-speaking market of about 5.3 million people, with Dublin holding much of the commercial, technology and pharmaceutical employment. US and European firms sit beside a domestic public that still drives and uses Dublin Bus and the Luas. Finance, software, life sciences and agrifood shape who has spending power. Roadside on the M50, city-centre digital and the airport corridor are how brands stay in view. The diaspora and inbound visitors add a second audience in the same streets. Outdoor works because the island's commercial life is concentrated, and people move through a small set of repeated routes.
Dublin Airport welcomed a record 36.4 million passengers in 2025, bringing together Irish residents, international visitors and business travellers throughout the year. Its route network provides extensive European connectivity alongside a strong North American presence, giving brands access to audiences travelling between Ireland and important international markets.
One of Dublin’s distinctive strengths is its transatlantic audience. More than 2 million passengers used U.S. Preclearance in 2025, allowing most direct U.S. travellers to complete American immigration and customs before departure. U.S. flights operate from Terminal 2, creating a clearly defined environment for campaigns seeking passengers travelling to North America.
Dublin Airport advertising can be planned across departures, arrivals, lounges, digital screens and other terminal environments, allowing brands to choose placements around the audiences and stages of the journey most relevant to their campaign. Explore our wider airport advertising opportunities for campaigns spanning multiple airports.
For brands that want to remain visible after passengers leave the terminal, outdoor advertising in Dublin can extend the campaign into the city and other important audience locations.
36.4 Million
Annual Passengers
Dublin handled a record 36.4 million passengers in 2025, up 5.2%.
5.2%
Year-on-year Growth
Traffic set a new high as European and transatlantic services both strengthened.
Record Year
Busiest 12 Months
2025 was Dublin's busiest year for passenger traffic.
T1 and T2
Passenger Terminals
T2 carries much of the long-haul and Aer Lingus product, with T1 on short-haul.
North Atlantic
US-linked Gateway
Dublin is one of Europe's most important doors onto transatlantic routes.
Twelve proven airport advertising formats at Dublin Airport. Each placement is planned around how passengers move through DUB, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large format LED sites across arrivals halls, landside forecourts and premium concourses at Dublin Airport. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always on presence among travellers moving through the airport. Digital billboard advertising at Dublin Airport gives brands a prominent presence across key passenger environments.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check in, security queues, airside walkways and gate areas at Dublin Airport. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule. Dublin Airport digital screen advertising provides visibility across multiple stages of the passenger journey
Format
Static Billboards
Placement
High impact printed spectaculars and fixed frames in the highest visibility zones of Dublin Airport. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Ireland's inbound and outbound traffic. Airport billboard advertising can provide consistent visibility throughout the campaign.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Dublin Airport, from seatback and tray table placements to cabin branding where available. In flight advertising at Dublin Airport extends your airport plan into the journey itself, reaching travellers during their flight.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Dublin Airport. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures without competing for wall inventory. Baggage trolley advertising keeps the campaign visible as passengers move through the airport.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Dublin Airport. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand an unmistakable presence wherever that aircraft is seen. Aircraft advertising at Dublin Airport can extend campaign visibility beyond the terminal.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Dublin Airport, covering walls, floors and glazed panels where the format allows. Jet bridge media reaches passengers during the final minutes before boarding, when travellers are focused on the next stage of their journey. Jet bridge advertising places brands close to passengers during the boarding process.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Dublin Airport. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Ireland. Baggage reclaim advertising reaches travellers before they continue beyond the terminal.
Format
Floor Graphics
Placement
Floor applied creative along primary walking routes, security exits and arrivals corridors at Dublin Airport. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement. Airport floor advertising can place campaign messaging directly along key passenger routes.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Dublin Airport. Escalator and lift media create close range visibility as travellers move between different levels of the terminal. Escalator advertising adds visibility around important passenger movement points.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check in halls, retail zones and airside plazas at Dublin Airport. Pillar and column wraps create 360 degree brand architecture in the middle of passenger flow, turning fixed structures into prominent media sites. Pillar advertising gives campaigns a large-scale presence within the terminal.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Dublin Airport. Airport transport media follows the passenger beyond the terminal, covering the journey into Dublin and the return to the airport, so your campaign stays visible after travellers leave. Dublin Airport transport advertising extends campaign visibility beyond the terminal environment.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across DUB, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at DUB: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at DUB.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Dublin Airport.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
