Beijing Capital (PEK) is one of Asia's major hubs. We book premium terminal digital, arrivals halls and airport-linked audiences for corporate and international campaigns. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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Beijing Capital remains a major gateway for China's capital, serving diplomatic, corporate and international leisure traffic across a vast terminal network.
We plan premium digital, arrivals and lounge placements with clear creative requirements and campaign delivery support.
million passengers / year
passenger terminals
China's outdoor audience lives in megacity metros such as Shanghai and Beijing, where metro systems, shopping streets and office districts hold a domestic public at daily scale. Manufacturing, technology, finance, e-commerce and a large consumer class sit in those same neighbourhoods. Mandarin is the working language of campaigns aimed at residents; inbound business and leisure add a thinner international layer. Digital screens in metro concourses, roadside LED and mall media are how brands stay visible between home, work and retail. A campaign here needs to follow city districts and transit lines, because that is where spending and movement concentrate.
Beijing Capital remains one of Asia's major hubs even with Daxing in the same city. In 2025 it handled 70.7 million passengers, up 5.0%. Air China is at home here. Three terminals give you a map of alliances and domestic trunks that still funnels a large share of official, corporate and inbound visitor traffic into the capital. Traffic continued to rebuild across Air China's domestic and international network through the year.
The audience is Beijing: government-adjacent travel, state and private corporates, events, and international visitors who still treat PEK as the default long-haul door. Dwell in international areas is substantial. Domestic banks are frequent. Digital screens, lounge media, gate takeovers and arrivals formats work when they follow that split and are timed against the live schedule. A plan that treats the three terminals as one room will waste budget on the wrong floors.
We plan Capital when the brief is the capital itself. Shanghai's commercial traffic is a separate buy at Pudong. Creative, dates and production can stay in one conversation if the brand needs both cities, rather than becoming two disconnected airport jobs.
Most brands that need Beijing start here because this is still the airport that concentrates the capital's long-haul and official travel into one campus, with domestic banks running alongside. For city-side presence after they leave the terminal, see outdoor advertising in China.
70.7 Million
Annual Passengers
Beijing Capital handled 70.7 million passengers in 2025, up 5.0%.
5.0%
Year-on-year Growth
Traffic continued to rebuild across Air China's domestic and international network.
3 Terminals
Alliance and Domestic Map
Terminals can be planned against airline alliances and domestic trunks.
Air China
Home Carrier Hub
Air China uses PEK as its primary base in the capital.
Capital Gateway
Door to Beijing
PEK remains a main long-haul and official travel door into the capital.
Twelve proven airport advertising formats at Beijing Capital International Airport. Each placement is planned around how passengers move through PEK, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large-format LED sites across arrivals halls, landside forecourts and premium concourses at Beijing Capital International Airport. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always-on presence among travellers moving through PEK.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check-in, security queues, airside walkways and gate areas at Beijing Capital International Airport. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule at PEK.
Format
Static Billboards
Placement
High-impact printed spectaculars and fixed frames in the highest-visibility zones of Beijing Capital International Airport. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Beijing's inbound and outbound traffic.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Beijing Capital International Airport, from seatback and tray-table placements to cabin branding where available. In flight advertising extends your airport plan into the journey itself, reaching travellers already committed to flying via PEK.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Beijing Capital International Airport. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures at PEK without competing for wall inventory.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Beijing Capital International Airport. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand unmistakable presence wherever that aircraft is seen around PEK.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Beijing Capital International Airport, covering walls, floors and glazed panels where the format allows. Jet bridge media owns the final high-dwell minutes before boarding, when travellers are focused, stationary and primed to notice at PEK.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Beijing Capital International Airport. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Beijing.
Format
Floor Graphics
Placement
Floor-applied creative along primary walking routes, security exits and arrivals corridors at Beijing Capital International Airport. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement across PEK.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Beijing Capital International Airport. Escalator and lift media interrupt vertical movement with unavoidable close-range visibility, ideal for products and messages that need to land as travellers change levels inside PEK.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check-in halls, retail zones and airside plazas at Beijing Capital International Airport. Pillar and column wraps create 360-degree brand architecture in the middle of passenger flow, turning fixed structure into a permanent-feeling media site at PEK.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Beijing Capital International Airport. Airport transport media follows the passenger beyond the terminal, covering the last mile into Beijing and the return journey, so your campaign stays visible after travellers leave PEK.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across PEK, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at PEK: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at PEK.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Beijing Capital International Airport.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
