Cape Town International (CPT) is the Western Cape's main gateway. We book terminal and landside formats for brands targeting leisure and premium travellers into the city. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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Cape Town International serves one of Africa's strongest leisure and lifestyle destinations, with a passenger mix weighted toward tourism, events and premium travel.
We plan arrivals, departures and landside formats that suit travel, hospitality and brand campaigns with confident delivery support.
million passengers / year
million international
South Africa's commercial life concentrates in Johannesburg and the visitor economy in Cape Town, with about 63 million people across the country. English is the language of business beside several official languages. Mining, finance, retail, telecommunications and tourism still shape who is on the road. Minibus taxis, private cars and highway corridors put a large share of daily movement outdoors, which is why billboards and roadside digital remain part of how brands are seen. Township, suburban and CBD audiences can all be planned if the map is honest. Outdoor works here because so much of public life still happens on the street and on the road.
Cape Town International had its first 11-million-passenger year in 2025. 11.1 million travellers moved through the airport, including 7.8 million domestic and 3.3 million international, each up about 7%. December alone handled 1.12 million people, with international traffic in that month up 10%. This is a leisure and visitor airport first, with a serious inbound shoulder from Europe, the UK and the Middle East. People land here to start a trip.
They are thinking about hotels, wine, cars and the city, which is why arrivals and landside formats work harder than they do in a pure transfer hub. Domestic traffic from Johannesburg and other cities keeps the airport busy outside the Northern Hemisphere winter peak. Digital screens, reclaim halls, lounge product and the walk to ground transport are the working surfaces. Lounge media still matters on the long-haul inbound banks, but it is not the whole story, and formats can be timed against that seasonal curve rather than a generic annual average.
We plan terminal media against that calendar. For a national South Africa buy, pair CPT with O.R. Tambo, which holds the business and long-haul connecting traffic Cape Town does not. Creative and flighting can stay in one conversation so the two airports do not become two different campaigns.
Most visitor brands start in Cape Town because this is where the holiday actually begins, then add Johannesburg once the first hold is confirmed. Broader city work sits on outdoor advertising in South Africa.
11.1 Million
Annual Passengers
Cape Town handled a record 11.1 million passengers in 2025.
3.3 Million
International Passengers
International traffic reached 3.3 million, up 7% on 2024.
7.8 Million
Domestic Passengers
Domestic two-way traffic reached 7.8 million, also up 7%.
1.12 Million
Passengers in December
December 2025 was a record month, with 1.12 million travellers.
First 11m Year
Record Traffic
2025 was the first time Cape Town International crossed 11 million passengers.
Twelve proven airport advertising formats at Cape Town International Airport. Each placement is planned around how passengers move through CPT, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large-format LED sites across arrivals halls, landside forecourts and premium concourses at Cape Town International Airport. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always-on presence among travellers moving through CPT.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check-in, security queues, airside walkways and gate areas at Cape Town International Airport. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule at CPT.
Format
Static Billboards
Placement
High-impact printed spectaculars and fixed frames in the highest-visibility zones of Cape Town International Airport. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Cape Town's inbound and outbound traffic.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Cape Town International Airport, from seatback and tray-table placements to cabin branding where available. In flight advertising extends your airport plan into the journey itself, reaching travellers already committed to flying via CPT.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Cape Town International Airport. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures at CPT without competing for wall inventory.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Cape Town International Airport. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand unmistakable presence wherever that aircraft is seen around CPT.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Cape Town International Airport, covering walls, floors and glazed panels where the format allows. Jet bridge media owns the final high-dwell minutes before boarding, when travellers are focused, stationary and primed to notice at CPT.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Cape Town International Airport. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Cape Town.
Format
Floor Graphics
Placement
Floor-applied creative along primary walking routes, security exits and arrivals corridors at Cape Town International Airport. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement across CPT.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Cape Town International Airport. Escalator and lift media interrupt vertical movement with unavoidable close-range visibility, ideal for products and messages that need to land as travellers change levels inside CPT.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check-in halls, retail zones and airside plazas at Cape Town International Airport. Pillar and column wraps create 360-degree brand architecture in the middle of passenger flow, turning fixed structure into a permanent-feeling media site at CPT.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Cape Town International Airport. Airport transport media follows the passenger beyond the terminal, covering the last mile into Cape Town and the return journey, so your campaign stays visible after travellers leave CPT.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across CPT, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at CPT: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at CPT.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Cape Town International Airport.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
