Milan Malpensa (MXP) is northern Italy's primary long-haul airport. We book premium terminal formats for brands targeting Milan's international travellers. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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MXP is northern Italy's long-haul airport. Send the dates and the terminal.
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© JCDecauxMilan Malpensa links one of Europe’s leading commercial cities with 193 destinations across 82 countries. The airport brings together European and long haul traffic, creating a strong environment for campaigns tied to Milan’s business, tourism and cultural calendar.
Media can be planned across both passenger terminals using digital, static and other airport advertising formats.
million passengers / year
passenger terminals
© GSRItaly puts fashion, design, food, manufacturing and tourism on the same streets. About 59 million residents, with Milan as the commercial and fashion centre and Rome as the capital and visitor city. People walk, ride scooters and use metro and rail in the cores, while roadside still matters on the approaches. Italian is the language of the street. Trade fairs, fashion weeks and a long visitor season keep hotels, stations and shopping streets busy. Outdoor here is district-led: the fashion quarter, the historic centre, the fairgrounds, the airport road. A plan that names those places will find both residents and visitors.
With 31.2 million passengers in 2025, Milan Malpensa provides brands with significant reach at one of Italy’s busiest international airports. Its network spans 193 destinations in 82 countries, connecting Milan and northern Italy with markets around the world.
International travel is central to Malpensa. In the first half of 2025, 85% of passengers were travelling internationally. Long haul routes represented 20% of traffic, strengthening the airport’s relevance for brands seeking visibility among audiences travelling between Milan and global markets.
Airport advertising campaigns can be planned across both passenger terminals, with media positioned around departures, arrivals, gates, lounges and baggage reclaim. The right mix depends on the routes, passenger journey and campaign objectives.
Brands can continue the advertising journey through OOH advertising in Milan, while Rome Fiumicino can support wider airport coverage across Italy.
31.4 Million
Annual Passengers
Malpensa handled 31.4 million passengers in 2025, up 8.6%.
8.6%
Year-on-year Growth
MXP was among Europe's faster-growing large airports in 2025.
2 Terminals
Passenger Campus
Terminals 1 and 2 split carriers and can be planned as separate environments.
Long-haul North
Northern Italy's Door
Malpensa carries the bulk of Milan's intercontinental passenger traffic.
Major Cargo Hub
Freight as well as Passengers
MXP is one of Europe's important air cargo airports alongside its passenger role.
Twelve proven airport advertising formats at Milan Malpensa Airport. Each placement is planned around how passengers move through MXP, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Build strong visibility in prominent terminal locations with large digital displays. Their scale and full motion creative suit major launches, fashion, luxury, automotive, technology and international campaigns. Placements can be selected around passenger movement and current availability.
Format
Digital Screens
Placement
Build repeated exposure as passengers move through check in, departures, retail areas, gates and other available locations. Digital screens advertising at Milan Malpensa Airport can be planned around relevant terminal areas. Campaign dates and audience requirements can also guide screen selection.
Format
Static Billboards
Placement
Maintain continuous brand visibility throughout the booking period with large printed displays. These placements suit clear visuals, short messages and recognisable branding. Sites can be selected according to passenger flow, visibility and campaign objectives.
Format
In Flight Advertising
Placement
Continue the campaign after passengers leave the terminal through approved onboard media. Options can include seatbacks, tray tables and cabin placements. Availability depends on the participating airline, aircraft and route.
Format
Baggage Trolley
Placement
Create repeated exposure as branded trolleys move with passengers through the airport. The format works well for simple creative that can be understood quickly. Coverage depends on the trolley inventory available during the campaign period.
Format
Plane Wrap
Placement
Create a distinctive presence around gates and stands with full or partial aircraft liveries. The branding can travel with the participating aircraft to other destinations. Campaigns are subject to airline, technical and operational requirements.
Format
Jet Bridge
Placement
Reach departing passengers during the final stage before boarding their flight. Branding can appear across approved surfaces along the boarding route. Available placements depend on the individual bridge and current airport inventory.
Format
Baggage Reclaim Screens
Placement
Reach arriving passengers while they wait for their luggage before continuing into Milan or northern Italy. Longer dwell times give travellers more opportunity to see the campaign. The baggage reclaim advertising at Milan airport suits tourism, hotels, retail, transport and financial services.
Format
Floor Graphics
Placement
Bring campaign messaging into key walking routes across the terminal. Floor graphics can support larger airport activations or direct travellers towards a retail location, advertising site or branded experience. Placements are subject to airport approval and available space.
Format
Escalator and Lift Branding
Placement
Reach passengers at close range as they move between different terminal levels. Branding can appear across approved escalator, lift and surrounding surfaces. These placements add further visibility along busy passenger routes.
Format
Pillar and Column Wraps
Placement
Create a large visual presence using pillars and columns within busy terminal areas. Their position can give creative visibility from several directions. The format works particularly well for bold branding and visually led campaigns.
Format
Airport Transport
Placement
Extend campaign visibility beyond the terminal through available airport transport media. Opportunities may include shuttles, taxis and other services used by arriving and departing passengers. These placements can reach travellers as they continue towards Milan and surrounding areas.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across MXP, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at MXP: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at MXP.
The best terminal depends on the airlines, routes and passengers relevant to your campaign. Terminal 1 handles domestic, international and intercontinental services, while Terminal 2 is dedicated to easyJet. Our expert OOH team can recommend the terminal and placements that best match your target audience.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
