Amsterdam Airport Schiphol (AMS) is one of Europe's leading hubs. We book premium airside formats for brands targeting transfer and destination travellers through the Netherlands. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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A terminal plan for Schiphol?
Schiphol is a connection hub. Send the dates and whether you want the lounge, the pier or arrivals.
No spam. Just a plan and pricing.
Schiphol is built around connecting traffic, with travellers spending meaningful time airside among retail, lounges and digital environments.
We book terminal digital, walkway takeovers and lounge media timed to transfer banks and long-haul waves.
million passengers / year
global destinations
© CS Digital MediaThe Netherlands is a compact market of about 18 million people, with English widely understood beside Dutch and a public that has real purchasing power. Logistics through Rotterdam, finance and creative work in Amsterdam, government in The Hague, and technology in the Brainport region around Eindhoven give outdoor several distinct publics. Cycling, rail and car share the day, so street furniture, station media and roadside all appear in a single journey. People are urban and used to dense cities a short train ride apart. A campaign can cover more than one city without a long haul, as long as it follows how the Randstad actually moves.
Schiphol is one of Europe's true connecting airports, built as a single terminal rather than a scatter of halls. In 2025 it handled 68.8 million passengers, up 2.9%. OAG counts 281 destinations. KLM sits at the centre. Transfer traffic is not a side effect here. It is the product, which is why airside media has a job that landside cannot copy. The Dutch domestic market is small. What you are buying is Europe plus long-haul, including a dense North Atlantic and Asian overlay.
A high share of people will never leave the building. Dwell is structured: security, the lounge-and-retail plaza, the piers. A campaign can own a pier, a walkway or a reclaim hall and know which journey it is talking to. Digital screens, gate takeovers, lounge networks and reclaim environments work when they follow that single-terminal map and are timed against the live schedule. Arrivals still matter for destination traffic into Amsterdam, but they are not the whole airport.
We plan Schiphol against that campus. Eindhoven covers a different Netherlands: leisure and the Brainport region. See Eindhoven Airport when the brief needs the south of the country as well as the hub, kept on one schedule.
Most international brands start at Schiphol because this is still where Dutch connecting and inbound traffic concentrates, much of it airside on KLM's banks. If the work also has to live in the city, see OOH in Amsterdam.
68.8 Million
Annual Passengers
Schiphol handled 68.8 million passengers in 2025, up 2.9%.
281
Global Destinations
OAG counts 281 destinations in Schiphol's current network.
KLM Hub
Home Carrier
KLM and its partners concentrate Dutch long-haul and connecting traffic at AMS.
Europe No. 4
Busiest in Europe
Schiphol ranked among Europe's four busiest airports in 2025.
One Terminal
Single Campus
A single terminal complex makes pier-level planning cleaner than at multi-hall hubs.
Twelve proven airport advertising formats at Amsterdam Airport Schiphol. Each placement is planned around how passengers move through AMS, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large-format LED sites across arrivals halls, landside forecourts and premium concourses at Amsterdam Airport Schiphol. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always-on presence among travellers moving through AMS.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check-in, security queues, airside walkways and gate areas at Amsterdam Airport Schiphol. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule at AMS.
Format
Static Billboards
Placement
High-impact printed spectaculars and fixed frames in the highest-visibility zones of Amsterdam Airport Schiphol. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Amsterdam's inbound and outbound traffic.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Amsterdam Airport Schiphol, from seatback and tray-table placements to cabin branding where available. In flight advertising extends your airport plan into the journey itself, reaching travellers already committed to flying via AMS.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Amsterdam Airport Schiphol. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures at AMS without competing for wall inventory.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Amsterdam Airport Schiphol. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand unmistakable presence wherever that aircraft is seen around AMS.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Amsterdam Airport Schiphol, covering walls, floors and glazed panels where the format allows. Jet bridge media owns the final high-dwell minutes before boarding, when travellers are focused, stationary and primed to notice at AMS.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Amsterdam Airport Schiphol. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Amsterdam.
Format
Floor Graphics
Placement
Floor-applied creative along primary walking routes, security exits and arrivals corridors at Amsterdam Airport Schiphol. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement across AMS.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Amsterdam Airport Schiphol. Escalator and lift media interrupt vertical movement with unavoidable close-range visibility, ideal for products and messages that need to land as travellers change levels inside AMS.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check-in halls, retail zones and airside plazas at Amsterdam Airport Schiphol. Pillar and column wraps create 360-degree brand architecture in the middle of passenger flow, turning fixed structure into a permanent-feeling media site at AMS.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Amsterdam Airport Schiphol. Airport transport media follows the passenger beyond the terminal, covering the last mile into Amsterdam and the return journey, so your campaign stays visible after travellers leave AMS.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across AMS, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at AMS: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at AMS.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Amsterdam Airport Schiphol.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
