Melbourne Airport (MEL) is Victoria's main aviation hub. We book premium airport formats across terminals for brands targeting Melbourne's international and interstate audiences. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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Advertising at Melbourne Airport?
MEL is Victoria's hub, for international and interstate travellers. Tell us the dates and who you need in the terminal.
No spam. Just a plan and pricing.
Melbourne Airport serves Australia's cultural and business capital with strong long-haul routes and a high-quality passenger mix across leisure and corporate travel.
We plan terminal digital, gate media and landside formats so your campaign lands with clarity on creative, timing and cost.
million passengers / year
international carriers
Australia's outdoor audience lives in a handful of coastal cities, with Sydney and Melbourne carrying much of the commercial weight. The population is about 27 million, English speaking, and used to long car journeys as well as commuter rail. Mining, finance, education, tourism and professional services shape who has money to spend. Roadside billboards on motorways, CBD digital, tram and rail media, and retail precincts keep brands in view between home, work and the airport. Inbound students and holidaymakers add a second public in the same streets. A plan that follows how people actually move will reach both residents and visitors.
Melbourne Airport is Victoria's main aviation hub and Australia's second door for international traffic. In the 2025 financial year it handled 36.15 million passengers, including a record 11.95 million international travellers, up 8.3%. Domestic traffic held at 24.2 million. Hong Kong Airlines became the 39th international carrier, a useful marker of how the route map is still widening. International traffic rose by more than 900,000 passengers year on year.
The audience is a mix of interstate business, inbound tourism and a growing set of long-haul services to Asia, the Middle East and beyond. Melbourne often over-indexes on culture, education, food and events briefs. The terminal is where those visitors form a first impression, and where returning residents come back into the city. Digital screens, reclaim halls, lounge media and gate formats work when they are planned against that mix rather than against a generic Australian average, and timed against the live flight bank.
Sydney remains the national international gateway, so many Australia-wide airport plans pair MEL with Sydney Airport rather than choosing one. We keep creative, dates and production in the same conversation so the two campuses do not drift into two different campaigns.
Most brands that need Victoria start here because inbound visitors form their first impression in this terminal. If the same work needs to follow them into the city, city-side work can follow through outdoor advertising in Australia without splitting the brief across two teams.
36.2 Million
Annual Passengers
Melbourne handled 36.15 million passengers in the 2025 financial year.
12.0 Million
International Passengers
A record 11.95 million international travellers used MEL in FY2025, up 8.3%.
24.2 Million
Domestic Passengers
Interstate traffic held at 24.2 million across the financial year.
39
International Carriers
Hong Kong Airlines became Melbourne's 39th international airline.
8.3%
International Growth
International traffic rose by more than 900,000 passengers year on year.
Twelve proven airport advertising formats at Melbourne Airport. Each placement is planned around how passengers move through MEL, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large-format LED sites across arrivals halls, landside forecourts and premium concourses at Melbourne Airport. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always-on presence among travellers moving through MEL.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check-in, security queues, airside walkways and gate areas at Melbourne Airport. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule at MEL.
Format
Static Billboards
Placement
High-impact printed spectaculars and fixed frames in the highest-visibility zones of Melbourne Airport. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Melbourne's inbound and outbound traffic.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Melbourne Airport, from seatback and tray-table placements to cabin branding where available. In flight advertising extends your airport plan into the journey itself, reaching travellers already committed to flying via MEL.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Melbourne Airport. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures at MEL without competing for wall inventory.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Melbourne Airport. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand unmistakable presence wherever that aircraft is seen around MEL.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Melbourne Airport, covering walls, floors and glazed panels where the format allows. Jet bridge media owns the final high-dwell minutes before boarding, when travellers are focused, stationary and primed to notice at MEL.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Melbourne Airport. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Melbourne.
Format
Floor Graphics
Placement
Floor-applied creative along primary walking routes, security exits and arrivals corridors at Melbourne Airport. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement across MEL.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Melbourne Airport. Escalator and lift media interrupt vertical movement with unavoidable close-range visibility, ideal for products and messages that need to land as travellers change levels inside MEL.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check-in halls, retail zones and airside plazas at Melbourne Airport. Pillar and column wraps create 360-degree brand architecture in the middle of passenger flow, turning fixed structure into a permanent-feeling media site at MEL.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Melbourne Airport. Airport transport media follows the passenger beyond the terminal, covering the last mile into Melbourne and the return journey, so your campaign stays visible after travellers leave MEL.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across MEL, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at MEL: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at MEL.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Melbourne Airport.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
