Full-funnel outdoor
We plan Plaza del Callao alongside airport, transit and roadside formats so a campaign builds reach well beyond the square itself.
Synchronised screens over Plaza del Callao
Two flagship LED screens face each other across Plaza del Callao, running synchronised takeovers that turn the whole square into a single advertising surface for a few seconds at a time. Callao City Lights operates the network at 6mm pixel pitch and up to 6,000 nits, so a brand's creative reads clearly from every corner of the plaza, day or night.
The screens in Plaza del Callao?
The square sits at one end of Gran Vía, with its own loop. Share the weeks if you want the square rather than the avenue.
Why the world'sbiggest brands choosePlaza del Callao
Plaza del Callao sits at the point where Gran Vía meets the cinema district around Cine Callao, one of Madrid's original picture palaces. Callao City Lights, which operates the square's advertising, reports around 900,000 unique passers-by exposed to its screens each week. The two flagship displays run synchronised content rather than independent loops, which is why brands use the square for launch moments and live broadcasts rather than standard rotation bookings. Together, the two screens function as a single synchronised outdoor LED network rather than two independent displays.
102m²
Callao screen size
The main LED display facing the square measures 102 square metres, one of the largest single outdoor screens in Spain.
1,696 x 1,664px
Screen resolution
At a 6mm pixel pitch, the display renders at 1,696 by 1,664 pixels for sharp close-up viewing, backed by up to 6,000 nits of brightness that keeps creative legible in direct daylight.
900,000/week
Reported weekly reach
Callao City Lights reports close to 900,000 unique people exposed to the screens every week, drawn from the shopping crowds on Gran Vía and the queues outside Cine Callao next door.
A square builtto be filmed
Synchronised takeovers on the Callao screens are a regular feature on social media, so a well-timed campaign is filmed and shared long after it finishes its live rotation.
Plaza del Callao Site specifications
- Screen size
- 102m² flagship display facing the square
- Resolution
- 1,696 x 1,664px at 6mm pixel pitch
- Technology
- Up to 6,000 nits brightness with two-way mobile interaction
- Environment
- Open pedestrian plaza in front of Cine Callao, at the western end of Gran Vía
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© BlowUpWhy Brands ChooseOOH Global forIconic Sites
Madrid has led much of Spain's shift from static billboards to synchronised digital screens, and Plaza del Callao is where that shift is most visible to the public. The city's tourism trade and its transport network sit alongside a well-established outdoor advertising industry. With Spain drawing close to 97 million international visitors in 2025, second only to France, a placement in central Madrid reaches both loyal locals and a constant rotation of new arrivals.
A Global stagefor your brand
Planning media in Spain often starts in Madrid and extends outward to Barcelona, the coast and the regional capitals. A booking on Plaza del Callao pairs naturally with airport advertising at Madrid-Barajas, since many of the same travellers pass through both on the same visit. We coordinate both bookings from a single brief.
We plan Plaza del Callao alongside airport, transit and roadside formats so a campaign builds reach well beyond the square itself.
Brief to booking
Our Madrid team turns a brief into a confirmed slot on the Callao screens, coordinating creative delivery with the operator's technical specification.
Market-fluent buys
We work directly with Callao City Lights and Spain's other major screen operators, so availability and pricing are never a guess.
Creative that fits
Every asset is built to the screen's exact 1,696 by 1,664 pixel resolution before it goes live, so nothing is stretched or cropped on the day.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Gran Vía
© Urban VisionMadrid
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Frequently Asked Questions
Cost depends on how many spots you book within the synchronised loop and for how long, a single-day takeover is priced differently to a multi-week rotation. Live broadcast moments and major shopping dates typically carry higher demand. We ask for your target dates and creative concept, then return a quote based on real availability from the operator rather than a standard rate card. Get in touch and we will talk you through current pricing.
The two flagship screens facing each other across the square run the same content at the same moment, so the whole plaza becomes one advertising surface rather than two separate ones. This is what allows the well-known video takeovers that fill both screens in sequence. It also means bookings are sold as a coordinated slot across both displays, not as a single screen on its own.
Callao City Lights, which operates the screens, reports close to 900,000 unique people exposed to them each week. That figure reflects the square's position at the western end of Gran Vía, right by Cine Callao and the wider cinema and shopping district. We use the operator's own reporting when we plan a campaign, rather than round estimates, so you get a realistic view of likely reach.
Yes, live broadcasting is one of the established uses of the Callao screens, alongside standard advertising rotations and synchronised video takeovers. This suits product launches, sports moments and public events where a brand wants the crowd in the square to become part of the content. Lead times for a live broadcast slot are longer than a standard booking, so it helps to plan several weeks ahead.
Individual creative plays as part of a shared loop alongside other advertisers, with campaigns typically booked by week or by month rather than by single play. Exclusive full-screen takeovers are also available for launches, at a different rate to shared rotation. We will confirm exact loop length and play frequency once we know your booking dates.
They are connected but distinct. Plaza del Callao is the square at one end of Gran Vía, built around two large synchronised screens, while Gran Vía itself is the 1.3 kilometre avenue with its own circuit of fifteen digital screens and building wraps. Many campaigns book both together, since they share an audience and sit only a short walk apart, but they are priced and specified as separate placements.