Full-funnel outdoor
We plan Puerta del Sol placements alongside the wider Sol metro network and Gran Vía screens for a single connected campaign.
Standing over Puerta del Sol since 1936
High above Puerta del Sol, the Tío Pepe sign has marked the square since 1936, its current 23.9 by 8.2 metre neon structure weighing close to 24 tonnes. Removed in 2011 when its old building changed hands, it returned in 2014 after a public campaign, and now faces a square that hosts Spain's New Year's Eve countdown and its official kilometre zero marker.
Somewhere near the Tío Pepe sign?
The sign has looked over Puerta del Sol since 1936. Tell us the dates and how close the site needs to be.
© Urban VisionWhy the world'sbiggest brands chooseTío Pepe Lettering
Puerta del Sol is Spain's kilometre zero, the point every radial road in the country measures from, and the Tío Pepe sign has been its unofficial emblem since 1936. The square hosts the Real Casa de Correos clock, famous for the New Year's Eve grape tradition watched across the country, and sits beside the Sol metro station's own network of 68 digital citylights and 20 light walls. That density of transport, tourism and daily foot traffic makes it one of Madrid's most consistently busy squares. The sign itself is rooftop-mounted, facing the square and the Real Casa de Correos.
1936
Year the sign first appeared
A Tío Pepe advertisement has stood over Puerta del Sol since 1936, making it one of Madrid's longest-running outdoor adverts.
23.9m x 8.2m
Sign dimensions
The current neon sign measures 23.9 by 8.2 metres and weighs close to 24 tonnes.
68 + 20
Digital formats in Sol metro station
The metro station beneath the square runs 68 digital citylights and 20 light walls, one of Madrid's densest single transit advertising sites.
A landmark peoplealready photograph
Puerta del Sol is one of the most photographed squares in Spain, so a well-placed campaign in frame with the Tío Pepe sign travels through visitors' own social posts long after they leave.
Tío Pepe Lettering Site specifications
- Landmark type
- Illuminated rooftop neon sign, private brand fixture
- Dimensions
- 23.9m wide x 8.2m high, approximately 24 tonnes
- Nearby formats
- 68 digital citylights and 20 light walls in Sol metro station
- Environment
- Pedestrian square at Spain's kilometre zero, central Madrid
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© BlowUpWhy Brands ChooseOOH Global forIconic Sites
Puerta del Sol sits inside a country where outdoor advertising is tightly bound up with heritage, the Tío Pepe sign itself carries a level of civic protection rare for a piece of commercial signage, and Madrid's planning rules reflect that same care for its historic centre. Spain's outdoor advertising market runs formats from metro networks to roadside billboards. For a brand, that maturity means fewer surprises and a market that already knows how to move a campaign quickly.
A Global stagefor your brand
Booking media around Puerta del Sol means working inside one of Europe's most tightly regulated historic centres, where permits move at their own pace. Our Madrid team plans timelines around that reality, coordinating nearby digital and transit formats so a campaign reaches this corner of the city without last-minute surprises.
We plan Puerta del Sol placements alongside the wider Sol metro network and Gran Vía screens for a single connected campaign.
Brief to booking
We handle the local permitting that historic-centre placements in Madrid require, so a brief becomes a confirmed booking without unplanned delays.
Market-fluent buys
Our local team knows which formats around Puerta del Sol are realistically available at short notice and which need months of lead time.
Creative that fits
We adapt creative to fit the tighter formats found in a historic square, from transit citylights to smaller street-level panels.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
No, the Tío Pepe sign itself is a private, long-standing fixture owned by the drinks producer González Byass, and it is not available as bookable advertising inventory. What we sell is the advertising around it, the digital screens, transit formats and street-level placements in Puerta del Sol that share the same footfall as the sign itself. Brands often use the sign as a location reference in creative or briefs precisely because it is so widely recognised.
The square sits above the Sol metro station, which runs 68 digital citylights and 20 light walls, alongside street-level panels and occasional large-format screens nearby. Formats range from transit citylights to roadside and pedestrian-level placements, depending on what is free and permitted at the time. We check current availability against your dates rather than working from a fixed list, since historic-centre permits change more often than in other parts of the city.
Puerta del Sol is Spain's kilometre zero and one of Madrid's central meeting points, drawing a steady mix of commuters, shoppers and tourists throughout the year, with the heaviest single moment being the New Year's Eve countdown watched by crowds in the square and on television nationwide. We do not quote an exact daily footfall figure because reliable published counts vary, but the square's role as a transport and tourism hub makes it one of the most consistently busy locations in the city.
Yes, on neighbouring sites in the square. The Tío Pepe sign itself has been a Madrid fixture since 1936 and is now treated as protected heritage rather than ordinary inventory, so you book around it rather than on it. It still works as a landmark reference when briefing creative for the area. Send us your dates and we will check what faces the square.
Lead times vary by format, a digital screen or metro citylight can often be booked with a few weeks' notice, while any placement that needs local permits in this historic centre should be planned further ahead. Peak periods such as the Christmas season and New Year's Eve fill up early given the square's role in the countdown broadcast. Tell us your target dates and format and we will confirm what is realistically achievable in that window.
They are three separate, connected locations. Puerta del Sol is the square marking Spain's kilometre zero, Gran Vía is the 1.3 kilometre avenue running north-west from near there, and Plaza del Callao sits partway along that avenue with its own pair of synchronised LED screens. Many advertisers plan across all three since they share overlapping foot traffic within a short walk of each other, but each is specified and quoted as its own placement.