Billboard Advertising in Sydney, Australia

We plan out of home advertising on billboards in Sydney around George Street, Circular Quay and the CBD. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Ready for a costed billboard plan in Sydney?

George Street and Circular Quay are where the long sight lines sit. Each face is priced on its own, and a costed plan comes back within 48 hours.

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Billboard Advertising in Sydney, Australia
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Sydney audiences with billboard advertising in the places that matter.

Billboard Advertising in Sydney is out of home advertising on the routes people already use. Martin Place, Barangaroo and George Street hold the CBD faces most national plans start with, and the Metro has added a second commuter layer through the same core.

We plan billboard advertising around George Street, Circular Quay and the CBD. CBD office workers, harbour visitors, and commuters on the Metro and the trains into Central and Town Hall. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Billboard Advertising in Sydney is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical billboard campaign. The final specification is confirmed on the site.

Typical Format
Large-format roadside billboards
Common Size
6m × 3m
Typical Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Brand awareness, product launches, property, automotive, retail, entertainment, travel, finance and major campaigns

Billboard Advertising inSydney with OOH Global

Choosing the right billboard placement in Sydney starts with who the campaign needs to reach and where those people move through the day. George Street, Circular Quay and the CBD are the environments we shortlist against first.

Christmas, New Year's Eve around the Harbour and the weeks before the Sydney Marathon tighten landmark digital. Brief us once the dates are known. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Sydney coverage around George Street, Circular Quay and the CBD

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with commuters, motorists, and metro audiences across Australia's busiest roads

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Billboard Advertising Formatsin Sydney

Sydney offers a range of billboard formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Billboard advertising in Dubai, in the UAE: a single-pole board for California Residences by Infracorp stands before the skyline.

    Unipoles

    Unipoles in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Unipole advertising in Sydney is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.

  • Bridge banner advertising: a Komatsu and Williams Racing banner runs along a highway overpass above traffic.

    Bridge Banners

    Bridge Banners in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Bridge banner advertising in Sydney pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.

  • Hoarding advertising in the UAE: a long roadside Talabat board reads UAE's largest menu and Order from 18,000+ restaurants, with glass towers behind it.

    Hoardings

    Hoardings in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Hoarding advertising in Sydney rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.

  • Building banner advertising: Samsung Galaxy S7 edge banners cover the glass facade of a tower above a busy pavement.

    Building Banners

    Building Banners in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Building banner advertising in Sydney ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.

  • Bridge banner advertising in London: a blue railway bridge painted with Camden Town spans a shopping street.

    Gantries

    Gantries in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Gantry advertising in Sydney is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.

  • Airport advertising at Singapore Changi Airport: travellers pass a wide Breitling banner above immigration.

    Static Billboards

    Static Billboards in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Static billboard advertising in Sydney is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.

  • Backlit billboard advertising: a Marriott Marquis screen shows Harrison Ford for Star Wars: The Force Awakens, dated December 18, with an Invicta shop below.

    Backlit Posters

    Backlit Posters in Sydney are booked around George Street, Circular Quay and the CBD. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Backlit poster advertising in Sydney is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.

Billboard advertising in Sydney, Australia: an Aperol Spritz board spans a highway gantry above evening traffic.

Why Advertise on Billboards in Sydney?

Reach the busiest corridors in Sydney
The billboard sites we shortlist sit on routes around George Street, Circular Quay and the CBD, where the audience already travels.
Plan against a real audience
CBD office workers, harbour visitors, and commuters on the Metro and the trains into Central and Town Hall. That is the movement the plan is built around.
Book around the dates that matter
Christmas, New Year's Eve around the Harbour and the weeks before the Sydney Marathon tighten landmark digital. Brief us once the dates are known.
Delivered under one team
Site selection, permits, production, install and day-one checks for billboard advertising in Sydney run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around George Street, Circular Quay and the CBD sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available billboard sites around George Street, Circular Quay and the CBD, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard billboard campaigns in Sydney can go live in three to four weeks. Christmas, New Year's Eve around the Harbour and the weeks before the Sydney Marathon tighten landmark digital. Brief us once the dates are known.

Most billboard campaigns in Sydney run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

CBD office workers, harbour visitors, and commuters on the Metro and the trains into Central and Town Hall. Sites around George Street, Circular Quay and the CBD are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.